Gordon's Gin Audience in United States

Gordon's Gin logo

Gordon's Gin has an estimated audience of 286,252 people in United States. 44.4% are female, 55.6% are male, average age 36.3. Top regions: California, New York, Texas. Top brand affinities: Long John Silver's, Beefeater Gin, Gin Mare, Citadelle (gin), Gin.

The average Gordon's Gin fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Long John Silver's, Beefeater Gin, Gin Mare, with strongest over-indexing on Long John Silver's (22.81× the country average). Demographically, the Gordon's Gin audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Gordon's Gin fans

Demographic split for Gordon's Gin audience in United States
MetricValue
Female44.4%
Male55.6%
Average age36.3
Estimated audience size286,252

Audience persona

The typical Gordon's Gin fan in United States is more male, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Long John Silver's.

Top regions in United States

Top regions ranked by reach for Gordon's Gin in United States
RegionReachAffinity
California29,3180.93×
New York23,0221.44×
Texas20,5970.84×
Florida20,5421.06×
Pennsylvania11,6501.21×
North Carolina10,3071.2×
Illinois10,1831.07×
Georgia9,5571.08×
New Jersey8,2001.13×
Massachusetts8,1391.44×
Virginia7,9871.15×
Michigan7,7561.04×
Ohio7,6910.87×
Washington6,2021.08×
Tennessee5,8231.01×
Maryland5,6721.15×
Colorado4,7601.05×
South Carolina4,7061.09×
Arizona4,5280.77×
Minnesota4,4961.1×
Wisconsin4,4371.03×
Indiana4,2970.82×
Oregon3,7041.13×
Missouri3,6720.8×
Connecticut3,5891.25×
Louisiana3,5780.97×
Alabama3,2520.81×
Kentucky2,9950.83×
Nevada2,6260.95×
Oklahoma2,3850.75×
Kansas2,2020.98×
Arkansas1,8920.8×
Utah1,8100.71×
Washington, District of Columbia1,7692.06×
Mississippi1,7520.74×
Iowa1,7130.73×
Maine1,2741.24×
New Hampshire1,1911.06×
Hawaii1,1030.9×
Rhode Island1,0881.19×
Idaho1,0830.75×
Nebraska1,0720.75×
West Virginia9380.7×
New Mexico8470.59×
Montana8161.03×
Delaware6960.88×
Vermont6121.22×
Alaska5850.96×
South Dakota5370.81×
North Dakota5230.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gordon's Gin audience
BrandAffinityCategory
Long John Silver's22.81×Food & Beverages
Beefeater Gin68.09×Food & Beverages
Gin Mare164.41×Food & Beverages
Citadelle (gin)184.07×Food & Beverages
Gin12.87×Food & Beverages
Hendrick's Gin31.64×Food & Beverages
Spex (magazine)161.4×Music & Radio
Tanqueray31.52×Food & Beverages
FM4 Frequency Festival151.91×Music & Radio
Australia Day66.68×Politics & Society
Gay pride7.23×Politics & Society
Tales of the Cocktail68.32×Games
Cadbury Creme Egg73.84×Food & Beverages
The Capital Grille14.96×Food & Beverages
Bombay Sapphire22.99×Food & Beverages
The Botanist (gin)30.62×Food & Beverages
Postman Pat75.2×Movies & TV
Ginger ale36.82×Food & Beverages
Old Tom Gin79.74×
Distilled beverage2.88×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gordon's Gin audience
TraitClusterScore
IndulgenceJOY3.95
Design AffinityPREMIUM2.14
LGBTQ+ IdentityOPEN1.89
Urban LifestyleOPEN1.5
TravellingTHRILL1.4
Social Media UsageJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Gordon's Gin
CountryShare
Brazil12.5%
United Kingdom12.3%
United States9.1%

See Gordon's Gin audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Gordon's Gin have in United States?

Gordon's Gin has an estimated audience of 286,252 people in United States, concentrated in California and New York.

What is the gender split and age of Gordon's Gin fans?

44.4% of Gordon's Gin fans are female, 55.6% are male, with an average age of 36.3 years.

Which brands do Gordon's Gin fans like most?

Gordon's Gin fans show strongest brand affinity for Long John Silver's (22.81×), Beefeater Gin (68.09×), and Gin Mare (164.41×) over the country average.

Where do Gordon's Gin fans live in United States?

Gordon's Gin fans in United States are most concentrated in California (reach 29,318), New York (reach 23,022), and Texas (reach 20,597). These three regions account for the largest share of the active audience.

What other brands do Gordon's Gin fans also like?

Beyond Gordon's Gin itself, the audience over-indexes on Beefeater Gin (68.09×), Gin Mare (164.41×), Citadelle (gin) (184.07×), and Gin (12.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gordon's Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.