Rascasse Audience Intelligence

Gordon's Gin Target Market in United States

A data profile of the people who buy, follow and care about Gordon's Gin in United States — modelled from more than twelve digital signal sources. Gordon's Gin has an estimated audience of 311,309 people in United States.

#57among Spirits in United States#4903among Brand in United States#2452in Food & Beverages

The average Gordon's Gin fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Citadelle (gin), Beefeater Gin, Long John Silver's, with strongest over-indexing on Citadelle (gin) (184.07× the country average).

Demographically, the Gordon's Gin audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gordon's Gin fan in United States is more male, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Citadelle (gin).

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gordon's Gin profile in United States.

Audience size
311K
in United States
Gender
44.4%♀
55.6% male
Age
36.3
average years
Country rank
#47418
Brand in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gordon's Gin

44.4% are female, 55.6% are male, average age 36.3.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Gordon's Gin audience in United States
MetricValue
Female44.4%
Male55.6%
Average age36.3
Estimated audience size311,309
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Gordon's Gin audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3921%
40-4916%
50+14%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Gordon's Gin audience comes from United States.

Worldwide audience distribution share by country for Gordon's Gin
CountryShare
United Kingdom12.3%
Brazil11.9%
United States10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gordon's Gin audience in United States is strongest.

Fig. 05

Top regions by affinity

Gordon's Gin customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.34×
02Massachusetts~8K1.33×
03New York~20K1.31×
04Maine~1K1.13×
05North Carolina~10K1.12×
06Connecticut~3K1.12×
07Pennsylvania~10K1.09×
08Michigan~8K1.08×
09New Jersey~8K1.08×
10Oregon~4K1.08×
11Rhode Island<1K1.07×
12Virginia~7K1.06×
13Washington~6K1.06×
14Maryland~5K1.06×
15South Carolina~5K1.06×
16Georgia~9K1.05×
17Vermont<1K1.04×
18Florida~20K1.02×
19Tennessee~6K1.02×
20Colorado~5K1.02×
21Minnesota~4K1.02×
22New Hampshire~1K1.02×
23Montana<1K1.02×
24Delaware<1K1.00×
25Alaska<1K1.00×
26Wisconsin~4K0.99×
27North Dakota<1K0.99×
28Nevada~3K0.98×
29Kansas~2K0.98×
30Hawaii~1K0.98×
31Louisiana~4K0.97×
32Mississippi~2K0.97×
33South Dakota<1K0.97×
34Illinois~9K0.96×
35Idaho~1K0.95×
36West Virginia~1K0.95×
37Kentucky~3K0.94×
38Arkansas~2K0.93×
39Nebraska~1K0.93×
40Alabama~4K0.92×
41Oklahoma~3K0.92×
42Iowa~2K0.92×
43Ohio~8K0.91×
44Indiana~5K0.91×
45Missouri~4K0.91×
46New Mexico~1K0.91×
47California~30K0.89×
48Utah~2K0.89×
49Texas~20K0.86×
50Arizona~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Gordon's Gin, United States
0.85×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gordon's Gin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gordon's Gin audience
#·InterestCategoryAffinity×
01Citadelle (gin)Food & Beverages184.07×
02Gin MareFood & Beverages164.41×
03Spex (magazine)Music & Radio161.40×
04FM4 Frequency FestivalMusic & Radio151.91×
05Old Tom GinTopic79.74×
06Postman PatMovies & TV75.20×
07Cadbury Creme EggFood & Beverages73.84×
08Tales of the CocktailGames68.32×
09Beefeater GinFood & Beverages68.09×
10Australia DayPolitics & Society66.68×
11Ginger aleFood & Beverages36.82×
12Hendrick's GinFood & Beverages31.64×
13TanquerayFood & Beverages31.52×
14The Botanist (gin)Food & Beverages30.62×
15Bombay SapphireFood & Beverages22.99×
16Long John Silver'sFood & Beverages22.81×
17The Capital GrilleFood & Beverages14.96×
18GinFood & Beverages12.87×
19Gay pridePolitics & Society7.23×
20Distilled beverageFood & Beverages2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gordon's Gin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gordon's Gin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.36×
Pet OwnershipJOY1.18×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gordon's Gin audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
CreativityOPEN0.87×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gordon's Gin's target market in United States?

Gordon's Gin's target market in United States covers an estimated 311,309 people, concentrated in California and Texas.

02

What is the gender split and age of Gordon's Gin customers?

44.4% of the Gordon's Gin audience are female, 55.6% are male, with an average age of 36.3 years.

03

Which brands do Gordon's Gin fans like most?

Gordon's Gin fans show strongest brand affinity for Citadelle (gin) (184.07×), Beefeater Gin (68.09×), and Long John Silver's (22.81×) over the country average.

04

Where do Gordon's Gin fans live in United States?

Gordon's Gin fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gordon's Gin fans also like?

Beyond Gordon's Gin itself, the audience over-indexes on Beefeater Gin (68.09×), Long John Silver's (22.81×), Gin Mare (164.41×), and Gin (12.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Gordon's Gin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gordon's Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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