Beefeater Gin Audience in United States

Beefeater Gin has an estimated audience of 478,794 people in United States. 44.6% are female, 55.4% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: LongHorn Steakhouse, Cracker Barrel Old Country Store, Gay pride, Cracked (magazine), Outback Steakhouse.
The average Beefeater Gin fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include LongHorn Steakhouse, Cracker Barrel Old Country Store, Gay pride, with strongest over-indexing on LongHorn Steakhouse (12.11× the country average). Demographically, the Beefeater Gin audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Beefeater Gin fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 34.9 |
| Estimated audience size | 478,794 |
Audience persona
The typical Beefeater Gin fan in United States is more male, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for LongHorn Steakhouse.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,783 | 0.89× |
| Texas | 33,905 | 0.82× |
| New York | 33,556 | 1.25× |
| Florida | 32,118 | 0.99× |
| Pennsylvania | 18,763 | 1.16× |
| Illinois | 17,938 | 1.12× |
| Ohio | 16,430 | 1.11× |
| North Carolina | 16,156 | 1.12× |
| Georgia | 15,243 | 1.03× |
| Michigan | 14,391 | 1.15× |
| New Jersey | 12,908 | 1.06× |
| Massachusetts | 12,862 | 1.36× |
| Virginia | 12,114 | 1.04× |
| Washington | 9,907 | 1.03× |
| Tennessee | 9,549 | 0.99× |
| Maryland | 8,203 | 1× |
| Arizona | 8,198 | 0.84× |
| Colorado | 7,907 | 1.05× |
| Minnesota | 7,775 | 1.13× |
| Wisconsin | 7,672 | 1.07× |
| Indiana | 7,587 | 0.87× |
| Missouri | 7,459 | 0.97× |
| South Carolina | 7,081 | 0.98× |
| Oregon | 6,349 | 1.16× |
| Louisiana | 6,333 | 1.03× |
| Connecticut | 5,996 | 1.25× |
| Alabama | 5,746 | 0.86× |
| Kentucky | 5,293 | 0.88× |
| Nevada | 4,525 | 0.98× |
| Oklahoma | 4,334 | 0.82× |
| Iowa | 3,829 | 0.97× |
| Kansas | 3,529 | 0.94× |
| Arkansas | 3,204 | 0.81× |
| Mississippi | 2,975 | 0.75× |
| Utah | 2,707 | 0.63× |
| Washington, District of Columbia | 2,348 | 1.63× |
| Maine | 2,269 | 1.32× |
| Idaho | 2,268 | 0.94× |
| Nebraska | 2,182 | 0.91× |
| New Hampshire | 2,085 | 1.11× |
| Hawaii | 1,641 | 0.8× |
| Rhode Island | 1,638 | 1.08× |
| West Virginia | 1,613 | 0.72× |
| New Mexico | 1,513 | 0.63× |
| Montana | 1,446 | 1.09× |
| Delaware | 1,237 | 0.94× |
| Vermont | 1,165 | 1.39× |
| Alaska | 916 | 0.89× |
| North Dakota | 871 | 0.89× |
| South Dakota | 810 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LongHorn Steakhouse | 12.11× | Food & Beverages |
| Cracker Barrel Old Country Store | 11.55× | Food & Beverages |
| Gay pride | 7.23× | Politics & Society |
| Cracked (magazine) | 14.36× | Internet & Social Media |
| Outback Steakhouse | 6.33× | Food & Beverages |
| Gordon's Gin | 47.83× | Food & Beverages |
| Bombay Sapphire | 23.45× | Food & Beverages |
| Tanqueray | 23.48× | Food & Beverages |
| Sake | 19.44× | Food & Beverages |
| The Botanist (gin) | 28.19× | Food & Beverages |
| Baileys Irish Cream | 20.24× | Food & Beverages |
| Jägermeister | 19.87× | Food & Beverages |
| BevMo! | 11.47× | Shopping |
| Food | 1.65× | Food & Beverages |
| Crayfish | 15.42× | Pets & Animals |
| Noodles & Company | 8.26× | Food & Beverages |
| Home Decoration & Design | 5.38× | Home & Garden |
| Plymouth Gin | 56.45× | Food & Beverages |
| Hendrick's Gin | 16.75× | Food & Beverages |
| Christian hip hop | 3.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.88 |
| LGBTQ+ Identity | OPEN | 2.86 |
| Urban Lifestyle | OPEN | 1.69 |
| Design Affinity | PREMIUM | 1.55 |
| Social Media Usage | JOY | 1.41 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Brazil | 15.3% |
| United Kingdom | 10.1% |
See Beefeater Gin audiences in other countries
More Spirits audiences in United States
- Hennessy (3,515,105)
- Don Julio (3,156,441)
- Johnnie Walker (3,048,968)
- Jameson Irish Whiskey (2,910,540)
- Smirnoff (2,447,110)
Frequently asked questions
How many fans does Beefeater Gin have in United States?
Beefeater Gin has an estimated audience of 478,794 people in United States, concentrated in California and Texas.
What is the gender split and age of Beefeater Gin fans?
44.6% of Beefeater Gin fans are female, 55.4% are male, with an average age of 34.9 years.
Which brands do Beefeater Gin fans like most?
Beefeater Gin fans show strongest brand affinity for LongHorn Steakhouse (12.11×), Cracker Barrel Old Country Store (11.55×), and Gay pride (7.23×) over the country average.
Where do Beefeater Gin fans live in United States?
Beefeater Gin fans in United States are most concentrated in California (reach 46,783), Texas (reach 33,905), and New York (reach 33,556). These three regions account for the largest share of the active audience.
What other brands do Beefeater Gin fans also like?
Beyond Beefeater Gin itself, the audience over-indexes on Cracker Barrel Old Country Store (11.55×), Gay pride (7.23×), Cracked (magazine) (14.36×), and Outback Steakhouse (6.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Beefeater Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.