Rascasse Audience Intelligence

Beefeater Gin Target Market in United States

A data profile of the people who buy, follow and care about Beefeater Gin in United States — modelled from more than twelve digital signal sources. Beefeater Gin has an estimated audience of 582,506 people in United States.

#46among Spirits in United States#3459among Brand in United States#1803in Food & Beverages

The average Beefeater Gin fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include LongHorn Steakhouse, Cracker Barrel Old Country Store, Malibu Rum, with strongest over-indexing on LongHorn Steakhouse (12.11× the country average).

Demographically, the Beefeater Gin audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beefeater Gin fan in United States is more male, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for LongHorn Steakhouse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beefeater Gin profile in United States.

Audience size
583K
in United States
Gender
44.6%♀
55.4% male
Age
34.9
average years
Country rank
#33400
Brand in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beefeater Gin

44.6% are female, 55.4% are male, average age 34.9.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Beefeater Gin audience in United States
MetricValue
Female44.6%
Male55.4%
Average age34.9
Estimated audience size582,506
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Beefeater Gin audience in United States
Age bracketShare%
16-1925%
20-2928%
30-3922%
40-4915%
50+11%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Beefeater Gin audience comes from United States.

Worldwide audience distribution share by country for Beefeater Gin
CountryShare
United States17.6%
Brazil14.0%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beefeater Gin audience in United States is strongest.

Fig. 05

Top regions by affinity

Beefeater Gin customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.39×
02Massachusetts~10K1.26×
03Vermont~1K1.24×
04Connecticut~6K1.20×
05Maine~2K1.19×
06New York~30K1.18×
07Michigan~10K1.12×
08Oregon~6K1.10×
09Illinois~20K1.09×
10New Hampshire~2K1.09×
11Pennsylvania~20K1.08×
12Ohio~20K1.08×
13Minnesota~7K1.08×
14Rhode Island~2K1.06×
15Wisconsin~8K1.05×
16Louisiana~6K1.04×
17Montana~1K1.04×
18North Carolina~10K1.03×
19Washington~10K1.02×
20Alaska~1K1.02×
21Colorado~8K1.01×
22Georgia~10K0.99×
23Virginia~10K0.99×
24Maryland~8K0.99×
25New Jersey~10K0.98×
26Idaho~2K0.98×
27Nebraska~2K0.98×
28North Dakota<1K0.98×
29Nevada~5K0.97×
30Iowa~4K0.97×
31Tennessee~9K0.96×
32Missouri~7K0.96×
33South Carolina~7K0.96×
34Hawaii~2K0.96×
35Delaware~1K0.96×
36Florida~30K0.95×
37South Dakota~1K0.95×
38Alabama~6K0.94×
39Kansas~4K0.94×
40Arkansas~4K0.91×
41Kentucky~5K0.90×
42West Virginia~2K0.90×
43Mississippi~3K0.88×
44Arizona~8K0.87×
45Indiana~8K0.87×
46Oklahoma~5K0.87×
47California~50K0.86×
48New Mexico~2K0.86×
49Utah~3K0.79×
50Texas~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Beefeater Gin, United States
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beefeater Gin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beefeater Gin audience
#·InterestCategoryAffinity×
01Plymouth GinFood & Beverages56.45×
02Gordon's GinFood & Beverages47.83×
03The Botanist (gin)Food & Beverages28.19×
04TanquerayFood & Beverages23.48×
05Bombay SapphireFood & Beverages23.45×
06Baileys Irish CreamFood & Beverages20.24×
07SakeFood & Beverages19.44×
08Hendrick's GinFood & Beverages16.75×
09CrayfishPets & Animals15.42×
10Malibu RumFood & Beverages15.29×
11Cracked (magazine)Internet & Social Media14.36×
12LongHorn SteakhouseFood & Beverages12.11×
13Cracker Barrel Old Country StoreFood & Beverages11.55×
14BevMo!Shopping11.47×
15Noodles & CompanyFood & Beverages8.26×
16Gay pridePolitics & Society7.23×
17Outback SteakhouseFood & Beverages6.33×
18Home Decoration & DesignHome & Garden5.38×
19Culver'sFood & Beverages3.78×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beefeater Gin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beefeater Gin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.36×
SpiritualityBALANCE1.22×
ExtroversionTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beefeater Gin audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Risk AppetiteTHRILL0.91×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beefeater Gin's target market in United States?

Beefeater Gin's target market in United States covers an estimated 582,506 people, concentrated in California and Texas.

02

What is the gender split and age of Beefeater Gin customers?

44.6% of the Beefeater Gin audience are female, 55.4% are male, with an average age of 34.9 years.

03

Which brands do Beefeater Gin fans like most?

Beefeater Gin fans show strongest brand affinity for LongHorn Steakhouse (12.11×), Cracker Barrel Old Country Store (11.55×), and Malibu Rum (15.29×) over the country average.

04

Where do Beefeater Gin fans live in United States?

Beefeater Gin fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Beefeater Gin fans also like?

Beyond Beefeater Gin itself, the audience over-indexes on Cracker Barrel Old Country Store (11.55×), Malibu Rum (15.29×), Gay pride (7.23×), and Outback Steakhouse (6.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Beefeater Gin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beefeater Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →