Beefeater Gin Audience in United States

Beefeater Gin logo

Beefeater Gin has an estimated audience of 478,794 people in United States. 44.6% are female, 55.4% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: LongHorn Steakhouse, Cracker Barrel Old Country Store, Gay pride, Cracked (magazine), Outback Steakhouse.

The average Beefeater Gin fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include LongHorn Steakhouse, Cracker Barrel Old Country Store, Gay pride, with strongest over-indexing on LongHorn Steakhouse (12.11× the country average). Demographically, the Beefeater Gin audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Beefeater Gin fans

Demographic split for Beefeater Gin audience in United States
MetricValue
Female44.6%
Male55.4%
Average age34.9
Estimated audience size478,794

Audience persona

The typical Beefeater Gin fan in United States is more male, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for LongHorn Steakhouse.

Top regions in United States

Top regions ranked by reach for Beefeater Gin in United States
RegionReachAffinity
California46,7830.89×
Texas33,9050.82×
New York33,5561.25×
Florida32,1180.99×
Pennsylvania18,7631.16×
Illinois17,9381.12×
Ohio16,4301.11×
North Carolina16,1561.12×
Georgia15,2431.03×
Michigan14,3911.15×
New Jersey12,9081.06×
Massachusetts12,8621.36×
Virginia12,1141.04×
Washington9,9071.03×
Tennessee9,5490.99×
Maryland8,203
Arizona8,1980.84×
Colorado7,9071.05×
Minnesota7,7751.13×
Wisconsin7,6721.07×
Indiana7,5870.87×
Missouri7,4590.97×
South Carolina7,0810.98×
Oregon6,3491.16×
Louisiana6,3331.03×
Connecticut5,9961.25×
Alabama5,7460.86×
Kentucky5,2930.88×
Nevada4,5250.98×
Oklahoma4,3340.82×
Iowa3,8290.97×
Kansas3,5290.94×
Arkansas3,2040.81×
Mississippi2,9750.75×
Utah2,7070.63×
Washington, District of Columbia2,3481.63×
Maine2,2691.32×
Idaho2,2680.94×
Nebraska2,1820.91×
New Hampshire2,0851.11×
Hawaii1,6410.8×
Rhode Island1,6381.08×
West Virginia1,6130.72×
New Mexico1,5130.63×
Montana1,4461.09×
Delaware1,2370.94×
Vermont1,1651.39×
Alaska9160.89×
North Dakota8710.89×
South Dakota8100.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beefeater Gin audience
BrandAffinityCategory
LongHorn Steakhouse12.11×Food & Beverages
Cracker Barrel Old Country Store11.55×Food & Beverages
Gay pride7.23×Politics & Society
Cracked (magazine)14.36×Internet & Social Media
Outback Steakhouse6.33×Food & Beverages
Gordon's Gin47.83×Food & Beverages
Bombay Sapphire23.45×Food & Beverages
Tanqueray23.48×Food & Beverages
Sake19.44×Food & Beverages
The Botanist (gin)28.19×Food & Beverages
Baileys Irish Cream20.24×Food & Beverages
Jägermeister19.87×Food & Beverages
BevMo!11.47×Shopping
Food1.65×Food & Beverages
Crayfish15.42×Pets & Animals
Noodles & Company8.26×Food & Beverages
Home Decoration & Design5.38×Home & Garden
Plymouth Gin56.45×Food & Beverages
Hendrick's Gin16.75×Food & Beverages
Christian hip hop3.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beefeater Gin audience
TraitClusterScore
IndulgenceJOY3.88
LGBTQ+ IdentityOPEN2.86
Urban LifestyleOPEN1.69
Design AffinityPREMIUM1.55
Social Media UsageJOY1.41
TravellingTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Beefeater Gin
CountryShare
United States15.7%
Brazil15.3%
United Kingdom10.1%

See Beefeater Gin audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Beefeater Gin have in United States?

Beefeater Gin has an estimated audience of 478,794 people in United States, concentrated in California and Texas.

What is the gender split and age of Beefeater Gin fans?

44.6% of Beefeater Gin fans are female, 55.4% are male, with an average age of 34.9 years.

Which brands do Beefeater Gin fans like most?

Beefeater Gin fans show strongest brand affinity for LongHorn Steakhouse (12.11×), Cracker Barrel Old Country Store (11.55×), and Gay pride (7.23×) over the country average.

Where do Beefeater Gin fans live in United States?

Beefeater Gin fans in United States are most concentrated in California (reach 46,783), Texas (reach 33,905), and New York (reach 33,556). These three regions account for the largest share of the active audience.

What other brands do Beefeater Gin fans also like?

Beyond Beefeater Gin itself, the audience over-indexes on Cracker Barrel Old Country Store (11.55×), Gay pride (7.23×), Cracked (magazine) (14.36×), and Outback Steakhouse (6.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beefeater Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.