Crayfish Audience in United States

Crayfish has an estimated audience of 1,716,239 people in United States. 60.7% are female, 39.3% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Capital One, Microblogging.

The average Crayfish fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Crayfish audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Crayfish fans

Demographic split for Crayfish audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.1
Estimated audience size1,716,239

Audience persona

The typical Crayfish fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Crayfish in United States
RegionReachAffinity
California183,7890.97×
Texas156,2901.06×
Florida110,3770.95×
New York104,1961.09×
Pennsylvania72,1631.25×
Illinois57,6201.01×
North Carolina52,0431.01×
Michigan51,8461.16×
Ohio51,1020.97×
Georgia50,4800.95×
New Jersey50,0871.15×
Virginia43,2531.03×
Louisiana38,8131.75×
Massachusetts36,3671.08×
Washington34,4351×
Minnesota32,0251.3×
Maryland31,7591.08×
Indiana30,6950.98×
Tennessee30,5010.89×
Wisconsin29,7411.15×
Arizona27,3600.78×
Alabama25,3951.06×
Missouri23,4540.85×
South Carolina22,9680.89×
Colorado20,7520.77×
Kentucky20,0320.93×
Oregon18,0380.92×
Oklahoma17,3660.91×
Connecticut16,8080.98×
Nevada16,1250.97×
Iowa15,2601.08×
Mississippi15,2411.08×
Arkansas14,1661×
Utah13,8120.9×
Kansas10,9140.81×
Rhode Island8,5691.57×
Hawaii8,3431.13×
Idaho7,8290.91×
New Hampshire7,8001.15×
West Virginia7,4680.93×
Nebraska7,2300.84×
Maine6,5311.06×
New Mexico5,8210.68×
Washington, District of Columbia4,8900.95×
Delaware4,0950.86×
North Dakota3,5881.02×
Montana3,4300.72×
Alaska3,3770.92×
South Dakota3,2310.81×
Vermont3,1761.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crayfish audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps6.03×Internet & Social Media
Capital One5.93×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Circle K8.45×Shopping
AccuWeather7.45×Home & Garden
Income tax13.19×Business & Career
Indeed.com4.48×Business & Career
Hot pot24.59×Food & Beverages
CarGurus5.51×Cars & Mobility
Google News5.27×News
OpenTable10.66×Food & Beverages
Aer Lingus19.77×Travel & Leisure
Enterprise Rent-A-Car4.92×Cars & Mobility
LongHorn Steakhouse5.43×Food & Beverages
DuckDuckGo7.26×Internet & Social Media
Smashburger21.3×Food & Beverages
Aaron Rodgers4.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crayfish audience
TraitClusterScore
ExtroversionTHRILL1.44
Community OrientationOPEN1.29
IndulgenceJOY1.25
Urban LifestyleOPEN1.16
Family OrientationCONSERVATISM1.15
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Crayfish
CountryShare
United States56.4%
India3.8%
Australia3.5%

See Crayfish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Crayfish have in United States?

Crayfish has an estimated audience of 1,716,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Crayfish fans?

60.7% of Crayfish fans are female, 39.3% are male, with an average age of 41.1 years.

Which brands do Crayfish fans like most?

Crayfish fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Google Maps (6.03×) over the country average.

Where do Crayfish fans live in United States?

Crayfish fans in United States are most concentrated in California (reach 183,789), Texas (reach 156,290), and Florida (reach 110,377). These three regions account for the largest share of the active audience.

What other brands do Crayfish fans also like?

Beyond Crayfish itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Google Maps (6.03×), Capital One (5.93×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crayfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.