Rascasse Audience Intelligence

Crayfish Audience in United States

A data profile of the people who buy, follow and care about Crayfish in United States — modelled from more than twelve digital signal sources. Crayfish has an estimated audience of 1,716,239 people in United States.

#6838among Topic in United States#282in Pets & Animals

The average Crayfish fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LongHorn Steakhouse, Shellfish, Fetty Wap, with strongest over-indexing on LongHorn Steakhouse (5.21× the country average).

Demographically, the Crayfish audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crayfish fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for LongHorn Steakhouse.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crayfish profile in United States.

Audience size
1.7M
in United States
Gender
60.7%♀
39.3% male
Age
41.1
average years
Country rank
#16037
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crayfish fans

60.7% are female, 39.3% are male, average age 41.1.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Crayfish audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.1
Estimated audience size1,716,239
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Crayfish audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

54.2%

of the worldwide Crayfish audience comes from United States.

Worldwide audience distribution share by country for Crayfish
CountryShare
United States54.2%
India3.6%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crayfish audience in United States is strongest.

Fig. 05

Top regions by affinity

Crayfish fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.71×
02Rhode Island~8K1.49×
03Minnesota~30K1.24×
04Mississippi~20K1.21×
05Pennsylvania~70K1.20×
06Wisconsin~30K1.16×
07New Hampshire~8K1.16×
08North Dakota~4K1.14×
09Michigan~50K1.13×
10Maine~7K1.10×
11Vermont~3K1.10×
12Hawaii~8K1.09×
13Alabama~30K1.07×
14Iowa~20K1.07×
15New Jersey~50K1.05×
16Massachusetts~40K1.04×
17Maryland~30K1.04×
18Texas~100K1.02×
19New York~100K1.01×
20Arkansas~10K1.01×
21Virginia~40K1.00×
22West Virginia~8K1.00×
23Alaska~4K0.99×
24North Carolina~50K0.98×
25Indiana~30K0.98×
26Illinois~60K0.97×
27Ohio~50K0.97×
28Kentucky~20K0.97×
29Connecticut~20K0.97×
30Georgia~50K0.95×
31California~200K0.94×
32Washington~30K0.94×
33Nevada~20K0.94×
34Idaho~8K0.94×
35Delaware~4K0.94×
36Oklahoma~20K0.92×
37Washington, District of Columbia~5K0.92×
38South Dakota~4K0.91×
39Florida~100K0.90×
40Oregon~20K0.89×
41Utah~10K0.89×
42Nebraska~8K0.89×
43Tennessee~30K0.88×
44Missouri~20K0.87×
45South Carolina~20K0.87×
46Kansas~10K0.86×
47Arizona~30K0.79×
48Montana~4K0.79×
49Colorado~20K0.75×
50New Mexico~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Crayfish, United States
0.75×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crayfish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crayfish audience
#·InterestCategoryAffinity×
01Beefeater GinFood & Beverages15.42×
02Fetty WapMusic & Radio11.77×
03ShellfishFood & Beverages8.19×
04CatfishMovies & TV5.28×
05LongHorn SteakhouseFood & Beverages5.21×
06ShrimpFood & Beverages3.79×
07Mineral waterFood & Beverages3.48×
08WhataburgerFood & Beverages2.93×
09Microwave ovenHome & Garden2.72×
10MeteorologyHome & Garden2.28×
11Real propertyHome & Garden2.12×
12Chipotle Mexican GrillFood & Beverages2.03×
13GrillingFood & Beverages1.75×
14Taco BellFood & Beverages1.74×
15Texas RoadhouseFood & Beverages1.69×
16HairstyleBeauty & Wellness1.67×
17Pizza HutFood & Beverages1.66×
18BarsTravel & Leisure1.59×
19MeatFood & Beverages1.52×
20Chick-fil-AFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crayfish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crayfish audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Community OrientationOPEN1.57×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crayfish audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
SustainabilityBALANCE0.80×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crayfish have in United States?

Crayfish has an estimated audience of 1,716,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crayfish fans?

60.7% of Crayfish fans are female, 39.3% are male, with an average age of 41.1 years.

03

Which brands do Crayfish fans like most?

Crayfish fans show strongest brand affinity for LongHorn Steakhouse (5.21×), Shellfish (8.19×), and Fetty Wap (11.77×) over the country average.

04

Where do Crayfish fans live in United States?

Crayfish fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Crayfish fans also like?

Beyond Crayfish itself, the audience over-indexes on Shellfish (8.19×), Fetty Wap (11.77×), Shrimp (3.79×), and Whataburger (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Crayfish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crayfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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