Latin American music Audience in Germany
Latin American music has an estimated audience of 490,257 people in Germany. 47.9% are female, 52.1% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, 3D printing, Space Cowboys, Corona (band), Motorhome stopover.
The average Latin American music fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, 3D printing, Space Cowboys, with strongest over-indexing on Handmade Gifts (3.99× the country average). Demographically, the Latin American music audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Latin American music fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 33.2 |
| Estimated audience size | 490,257 |
Audience persona
The typical Latin American music fan in Germany is balanced, around 33.2 years old, with strong Community Orientation tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,610 | 0.7× |
| Bayern | 69,793 | 0.89× |
| Baden-Württemberg | 50,829 | 0.76× |
| Thüringen | 36,015 | 2.88× |
| Niedersachsen | 28,378 | 0.6× |
| Hessen | 23,715 | 0.63× |
| Berlin | 21,170 | 0.97× |
| Sachsen | 18,276 | 0.76× |
| Rheinland-Pfalz | 17,444 | 0.71× |
| Schleswig-Holstein | 14,330 | 0.81× |
| Brandenburg | 13,795 | 0.91× |
| Hamburg | 10,433 | 0.94× |
| Sachsen-Anhalt | 10,047 | 0.79× |
| Mecklenburg-Vorpommern | 7,527 | 0.8× |
| Saarland | 7,483 | 1.24× |
| Bremen | 6,705 | 1.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 3.99× | Kids & Family |
| 3D printing | 2.37× | Technology & Electronics |
| Space Cowboys | 7.73× | Movies & TV |
| Corona (band) | 2.07× | Music & Radio |
| Motorhome stopover | 4.71× | Travel & Leisure |
| N'Golo Kanté | 4.14× | Sports |
| Home Delivery | 1.78× | Food & Beverages |
| Jorge Cervantes | 28.88× | Literature |
| Buddy – The Buddy Holly Story | 2.69× | Music & Radio |
| Building insulation | 2.31× | Home & Garden |
| Weimar Republic | 2.81× | Politics & Society |
| Information sensitivity | 2.68× | Technology & Electronics |
| Solo climbing | 1.9× | Sports |
| Hetalia | 8.82× | Movies & TV |
| Oral, Kazakhstan | 3.56× | Travel & Leisure |
| Kettlebell lifting | 2.82× | Sports |
| Zagreb | 1.69× | Travel & Leisure |
| Brunello Cucinelli | 1.98× | Fashion & Accessoires |
| Wim Hof | 2.77× | Sports |
| Google Home | 2.35× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.36 |
| Urban Lifestyle | OPEN | 1.31 |
| Indulgence | JOY | 1.21 |
| Sports Activity | POWER | 1.16 |
| Design Affinity | PREMIUM | 1.1 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| Mexico | 10.0% |
| Brazil | 9.1% |
See Latin American music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Latin American music have in Germany?
Latin American music has an estimated audience of 490,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latin American music fans?
47.9% of Latin American music fans are female, 52.1% are male, with an average age of 33.2 years.
Which brands do Latin American music fans like most?
Latin American music fans show strongest brand affinity for Handmade Gifts (3.99×), 3D printing (2.37×), and Space Cowboys (7.73×) over the country average.
Where do Latin American music fans live in Germany?
Latin American music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,610), Bayern (reach 69,793), and Baden-Württemberg (reach 50,829). These three regions account for the largest share of the active audience.
What other brands do Latin American music fans also like?
Beyond Latin American music itself, the audience over-indexes on 3D printing (2.37×), Space Cowboys (7.73×), Corona (band) (2.07×), and Motorhome stopover (4.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latin American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.