Rascasse Audience Intelligence

Latin American music Audience in Germany

A data profile of the people who buy, follow and care about Latin American music in Germany — modelled from more than twelve digital signal sources. Latin American music has an estimated audience of 490,257 people in Germany.

#185among Musical genre in Germany#4723among Topic in Germany#1356in Music & Radio

The average Latin American music fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jack White, Sigourney Weaver, Alyssa Milano, with strongest over-indexing on Jack White (38.13× the country average).

Demographically, the Latin American music audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Latin American music fan in Germany is balanced, around 33.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jack White.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin American music profile in Germany.

Audience size
490K
in Germany
Gender
47.9%♀
52.1% male
Age
33.2
average years
Country rank
#11931
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin American music fans

47.9% are female, 52.1% are male, average age 33.2.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Latin American music audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age33.2
Estimated audience size490,257
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Latin American music audience in Germany
Age bracketShare%
16-1937%
20-2920%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Latin American music audience comes from Germany.

Worldwide audience distribution share by country for Latin American music
CountryShare
United States32.9%
Mexico10.0%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin American music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Latin American music fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.85×
02Bremen~5K1.18×
03Saarland~7K1.11×
04Hamburg~10K1.00×
05Mecklenburg-Vorpommern~9K0.98×
06Sachsen-Anhalt~10K0.97×
07Brandenburg~10K0.96×
08Niedersachsen~50K0.95×
09Berlin~20K0.95×
10Schleswig-Holstein~20K0.95×
11Sachsen~20K0.92×
12Bayern~70K0.91×
13Rheinland-Pfalz~20K0.90×
14Baden-Württemberg~60K0.83×
15Hessen~30K0.79×
16Nordrhein-Westfalen~80K0.76×
Fig. 06

Affinity by region

Affinity by region — Latin American music, Germany
0.76×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latin American music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latin American music audience
#·InterestCategoryAffinity×
01Sigourney WeaverMovies & TV39.59×
02Alyssa MilanoMovies & TV39.01×
03Jack WhiteMovies & TV38.13×
04Soul foodMusic & Radio17.37×
05Ricky MartinMusic & Radio15.90×
06Andrew Lloyd WebberMusic & Radio15.76×
07Les Misérables (musical)Music & Radio10.78×
08ColgateBeauty & Wellness10.34×
09IbanezMusic & Radio9.69×
10TacoFood & Beverages9.18×
11Costume partyArts & Culture9.03×
12Salsa musicMusic & Radio6.96×
13MexicoTravel & Leisure5.32×
14Ozzy OsbourneMusic & Radio4.44×
15Bad BunnyMusic & Radio4.38×
16BalletMusic & Radio3.80×
17DairyFood & Beverages3.53×
18HugendubelShopping2.60×
19CanadaTravel & Leisure2.18×
20House musicMusic & Radio1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin American music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin American music audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.43×
SpiritualityBALANCE1.40×
TraditionCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin American music audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
ExtroversionTHRILL0.77×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Latin American music have in Germany?

Latin American music has an estimated audience of 490,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Latin American music fans?

47.9% of Latin American music fans are female, 52.1% are male, with an average age of 33.2 years.

03

Which brands do Latin American music fans like most?

Latin American music fans show strongest brand affinity for Jack White (38.13×), Sigourney Weaver (39.59×), and Alyssa Milano (39.01×) over the country average.

04

Where do Latin American music fans live in Germany?

Latin American music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Latin American music fans also like?

Beyond Latin American music itself, the audience over-indexes on Sigourney Weaver (39.59×), Alyssa Milano (39.01×), Ricky Martin (15.9×), and Soul food (17.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Latin American music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Latin American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →