Rascasse Audience Intelligence

New Mexican cuisine Audience in Germany

A data profile of the people who buy, follow and care about New Mexican cuisine in Germany — modelled from more than twelve digital signal sources. New Mexican cuisine has an estimated audience of 292,940 people in Germany.

#32among Cuisine in Germany#6235among Topic in Germany#860in Food & Beverages

The average New Mexican cuisine fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food steamer, Chili pepper, Non-alcoholic beverage, with strongest over-indexing on Food steamer (90.41× the country average).

Demographically, the New Mexican cuisine audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical New Mexican cuisine fan in Germany is balanced, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Food steamer.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Mexican cuisine profile in Germany.

Audience size
293K
in Germany
Gender
46.6%♀
53.4% male
Age
38.0
average years
Country rank
#17636
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Mexican cuisine fans

46.6% are female, 53.4% are male, average age 38.0.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for New Mexican cuisine audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age38.0
Estimated audience size292,940
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the New Mexican cuisine audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4916%
50+22%
Fig. 04

Worldwide distribution

1.8%

of the worldwide New Mexican cuisine audience comes from Germany.

Worldwide audience distribution share by country for New Mexican cuisine
CountryShare
United States41.3%
Japan14.5%
Mexico10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Mexican cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Mexican cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~7K1.26×
02Thüringen~9K1.25×
03Brandenburg~10K1.10×
04Hamburg~7K1.05×
05Schleswig-Holstein~10K1.01×
06Rheinland-Pfalz~10K0.99×
07Sachsen~10K0.97×
08Berlin~10K0.94×
09Niedersachsen~30K0.90×
10Hessen~20K0.90×
11Baden-Württemberg~30K0.87×
12Bayern~40K0.85×
13Nordrhein-Westfalen~50K0.83×
Fig. 06

Affinity by region

Affinity by region — New Mexican cuisine, Germany
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Mexican cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Mexican cuisine audience
#·InterestCategoryAffinity×
01Food steamerHome & Garden90.41×
02Chili pepperFood & Beverages29.57×
03Tex-MexFood & Beverages24.63×
04TacoFood & Beverages23.39×
05Air ArabiaTravel & Leisure15.62×
06Non-alcoholic beverageFood & Beverages12.53×
07Five GuysFood & Beverages11.03×
08Mexican cuisineFood & Beverages10.13×
09MexicoTravel & Leisure8.15×
10Sunday BrunchKids & Family7.48×
11Gal GadotFashion & Accessoires7.12×
12Nicholas HoultMovies & TV6.62×
13Chocolate brownieFood & Beverages5.36×
14Online food orderingFood & Beverages4.92×
15Street foodFood & Beverages4.20×
16Tour de FranceSports3.84×
17NatureHome & Garden3.04×
18FamilyKids & Family2.52×
19TagesschauMovies & TV1.67×
20GermanyTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Mexican cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Mexican cuisine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.68×
IndulgenceJOY1.67×
Urban LifestyleOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Mexican cuisine audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Luxury OrientationPREMIUM0.78×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Mexican cuisine have in Germany?

New Mexican cuisine has an estimated audience of 292,940 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New Mexican cuisine fans?

46.6% of New Mexican cuisine fans are female, 53.4% are male, with an average age of 38.0 years.

03

Which brands do New Mexican cuisine fans like most?

New Mexican cuisine fans show strongest brand affinity for Food steamer (90.41×), Chili pepper (29.57×), and Non-alcoholic beverage (12.53×) over the country average.

04

Where do New Mexican cuisine fans live in Germany?

New Mexican cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do New Mexican cuisine fans also like?

Beyond New Mexican cuisine itself, the audience over-indexes on Chili pepper (29.57×), Non-alcoholic beverage (12.53×), Taco (23.39×), and Mexican cuisine (10.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See New Mexican cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →