New Mexican cuisine Audience in Germany
New Mexican cuisine has an estimated audience of 292,940 people in Germany. 46.6% are female, 53.4% are male, average age 38.0. Top regions: Bayern, Thüringen, Baden-Württemberg. Top brand affinities: Food steamer, Five Guys, Chili pepper, Tex-Mex, Mexican cuisine.
The average New Mexican cuisine fan in Germany is 38.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Thüringen, Baden-Württemberg. Top brand affinities include Food steamer, Five Guys, Chili pepper, with strongest over-indexing on Food steamer (182.26× the country average). Demographically, the New Mexican cuisine audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of New Mexican cuisine fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 38.0 |
| Estimated audience size | 292,940 |
Audience persona
The typical New Mexican cuisine fan in Germany is balanced, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Food steamer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 21,348 | 0.45× |
| Thüringen | 16,724 | 2.24× |
| Baden-Württemberg | 16,700 | 0.42× |
| Nordrhein-Westfalen | 15,716 | 0.25× |
| Brandenburg | 14,113 | 1.55× |
| Niedersachsen | 13,644 | 0.48× |
| Rheinland-Pfalz | 13,597 | 0.93× |
| Mecklenburg-Vorpommern | 13,265 | 2.37× |
| Sachsen | 11,831 | 0.82× |
| Schleswig-Holstein | 11,312 | 1.08× |
| Berlin | 9,526 | 0.73× |
| Hessen | 9,338 | 0.42× |
| Hamburg | 8,393 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food steamer | 182.26× | Home & Garden |
| Five Guys | 17.62× | Food & Beverages |
| Chili pepper | 24× | Food & Beverages |
| Tex-Mex | 37.2× | Food & Beverages |
| Mexican cuisine | 11.5× | Food & Beverages |
| Gourmet Foods | 8.61× | Food & Beverages |
| Livemusic | 4.94× | Music & Radio |
| Taco | 20.6× | Food & Beverages |
| Satire | 6.13× | Literature |
| Tagesschau | 2.5× | Movies & TV |
| Transfermarkt | 3.43× | Sports |
| Ryanair | 3.09× | Travel & Leisure |
| Home Delivery | 10.06× | Food & Beverages |
| Non-alcoholic beverage | 7.06× | Food & Beverages |
| Mexico | 7.43× | Travel & Leisure |
| Fast food | 3.1× | Food & Beverages |
| Natural foods | 4.69× | Food & Beverages |
| Smoked meat | 9.43× | Food & Beverages |
| Paleolithic diet | 7.33× | Health |
| Property finder | 3.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 3.61 |
| Convenience Orientation | PREMIUM | 3.16 |
| Indulgence | JOY | 2.69 |
| Sports Activity | POWER | 2.41 |
| Pet Ownership | JOY | 2.01 |
| Urban Lifestyle | OPEN | 1.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| Japan | 14.5% |
| Mexico | 10.8% |
See New Mexican cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does New Mexican cuisine have in Germany?
New Mexican cuisine has an estimated audience of 292,940 people in Germany, concentrated in Bayern and Thüringen.
What is the gender split and age of New Mexican cuisine fans?
46.6% of New Mexican cuisine fans are female, 53.4% are male, with an average age of 38.0 years.
Which brands do New Mexican cuisine fans like most?
New Mexican cuisine fans show strongest brand affinity for Food steamer (182.26×), Five Guys (17.62×), and Chili pepper (24×) over the country average.
Where do New Mexican cuisine fans live in Germany?
New Mexican cuisine fans in Germany are most concentrated in Bayern (reach 21,348), Thüringen (reach 16,724), and Baden-Württemberg (reach 16,700). These three regions account for the largest share of the active audience.
What other brands do New Mexican cuisine fans also like?
Beyond New Mexican cuisine itself, the audience over-indexes on Five Guys (17.62×), Chili pepper (24×), Tex-Mex (37.2×), and Mexican cuisine (11.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.