New Mexican cuisine Audience in United States

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New Mexican cuisine has an estimated audience of 6,774,985 people in United States. 58.0% are female, 42.0% are male, average age 40.3. Top regions: New Mexico, California, Texas. Top brand affinities: Nationality, Goop, Governor of Michigan, Grinch, Vocal harmony.

The average New Mexican cuisine fan in United States is 40.3 years old, more female, and lives primarily in New Mexico. The audience is concentrated in New Mexico, California, Texas. Top brand affinities include Nationality, Goop, Governor of Michigan, with strongest over-indexing on Nationality (6× the country average). Demographically, the New Mexican cuisine audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of New Mexican cuisine fans

Demographic split for New Mexican cuisine audience in United States
MetricValue
Female58.0%
Male42.0%
Average age40.3
Estimated audience size6,774,985

Audience persona

The typical New Mexican cuisine fan in United States is more female, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for New Mexican cuisine in United States
RegionReachAffinity
New Mexico1,092,41532.15×
California409,3070.55×
Texas306,0560.53×
Arizona274,4761.98×
Colorado134,3761.26×
New York100,3410.27×
Florida98,0470.21×
Washington67,1420.49×
Illinois60,1650.27×
Virginia51,0800.31×
Nevada46,2260.71×
Oregon44,6220.57×
North Carolina43,0200.21×
Oklahoma42,5660.57×
Pennsylvania39,6350.17×
Georgia38,8420.19×
Utah37,2990.61×
Ohio36,8040.18×
Tennessee32,4980.24×
Maryland31,8890.27×
Massachusetts31,2640.23×
Minnesota28,6720.3×
New Jersey26,8410.16×
Michigan26,7950.15×
Missouri25,2760.23×
Wisconsin21,7570.21×
Indiana21,3540.17×
South Carolina21,3070.21×
Louisiana20,7430.24×
Kansas18,3830.34×
Alabama16,0910.17×
Kentucky15,9590.19×
Arkansas15,1990.27×
Washington, District of Columbia11,5600.57×
Connecticut11,3790.17×
Hawaii10,1940.35×
Iowa10,1330.18×
Mississippi10,1100.18×
Idaho10,0790.3×
Nebraska8,8060.26×
Montana8,3770.45×
West Virginia7,7040.24×
Alaska7,6880.53×
Maine7,1470.29×
North Dakota6,9780.5×
South Dakota6,6150.42×
New Hampshire6,3480.24×
Wyoming6,2320.62×
Rhode Island6,1300.28×
Vermont6,0290.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Mexican cuisine audience
BrandAffinityCategory
Nationality6×Politics & Society
Goop12.96×Internet & Social Media
Governor of Michigan13.96×Politics & Society
Grinch7.29×Movies & TV
Vocal harmony7.94×Music & Radio
The Gruffalo (film)30.82×Movies & TV
Mathcore12.65×Music & Radio
Wok10.02×Food & Beverages
Hibachi11.9×Food & Beverages
Google Home9.64×Technology & Electronics
Dog breed1.6×Pets & Animals
Historic site5.75×Arts & Culture
Fairy godmother9.77×Literature
Grace Slick10.97×Music & Radio
headspace11.69×Health
Hipster12×Politics & Society
Cherish (group)12.9×Music & Radio
No Escape (1994 film)13.27×Movies & TV
3D printing2.77×Technology & Electronics
Home construction1.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Mexican cuisine audience
TraitClusterScore
Urban LifestyleOPEN2.2
Convenience OrientationPREMIUM1.89
IndulgenceJOY1.69
ExtroversionTHRILL1.58
SpiritualityBALANCE1.47
Community OrientationOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for New Mexican cuisine
CountryShare
United States41.3%
Japan14.5%
Mexico10.8%

See New Mexican cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does New Mexican cuisine have in United States?

New Mexican cuisine has an estimated audience of 6,774,985 people in United States, concentrated in New Mexico and California.

What is the gender split and age of New Mexican cuisine fans?

58.0% of New Mexican cuisine fans are female, 42.0% are male, with an average age of 40.3 years.

Which brands do New Mexican cuisine fans like most?

New Mexican cuisine fans show strongest brand affinity for Nationality (6×), Goop (12.96×), and Governor of Michigan (13.96×) over the country average.

Where do New Mexican cuisine fans live in United States?

New Mexican cuisine fans in United States are most concentrated in New Mexico (reach 1,092,415), California (reach 409,307), and Texas (reach 306,056). These three regions account for the largest share of the active audience.

What other brands do New Mexican cuisine fans also like?

Beyond New Mexican cuisine itself, the audience over-indexes on Goop (12.96×), Governor of Michigan (13.96×), Grinch (7.29×), and Vocal harmony (7.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.