Rascasse Audience Intelligence

New Mexican cuisine Audience in United States

A data profile of the people who buy, follow and care about New Mexican cuisine in United States — modelled from more than twelve digital signal sources. New Mexican cuisine has an estimated audience of 6,774,985 people in United States.

#23among Cuisine in United States#3096among Topic in United States#374in Food & Beverages

The average New Mexican cuisine fan in United States is 40.3 years old, more female, and lives primarily in New Mexico.

The audience is concentrated in New Mexico, California, Texas.

Top brand affinities include Finger food, Street food, Chili pepper, with strongest over-indexing on Finger food (9.5× the country average).

Demographically, the New Mexican cuisine audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Mexican cuisine fan in United States is more female, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finger food.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Mexican cuisine profile in United States.

Audience size
6.8M
in United States
Gender
58.0%♀
42.0% male
Age
40.3
average years
Country rank
#5161
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Mexican cuisine fans

58.0% are female, 42.0% are male, average age 40.3.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for New Mexican cuisine audience in United States
MetricValue
Female58.0%
Male42.0%
Average age40.3
Estimated audience size6,774,985
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the New Mexican cuisine audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

41.3%

of the worldwide New Mexican cuisine audience comes from United States.

Worldwide audience distribution share by country for New Mexican cuisine
CountryShare
United States41.3%
Japan14.5%
Mexico10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Mexican cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

New Mexican cuisine fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~1M33.16×
02Arizona~200K1.79×
03Colorado~100K1.15×
04Alaska~10K0.89×
05North Dakota~10K0.88×
06Vermont~10K0.88×
07South Dakota~10K0.86×
08Delaware~20K0.85×
09Rhode Island~20K0.84×
10Montana~20K0.84×
11New Hampshire~20K0.83×
12West Virginia~30K0.82×
13Maine~20K0.82×
14Mississippi~40K0.79×
15Hawaii~20K0.79×
16Idaho~30K0.77×
17Washington, District of Columbia~20K0.77×
18Nebraska~30K0.76×
19Iowa~40K0.73×
20Nevada~50K0.72×
21Utah~40K0.72×
22Arkansas~40K0.72×
23Oklahoma~50K0.71×
24Kansas~40K0.70×
25Kentucky~60K0.68×
26Connecticut~50K0.68×
27Alabama~60K0.66×
28Louisiana~60K0.66×
29Oregon~50K0.66×
30South Carolina~60K0.60×
31Wisconsin~60K0.59×
32Indiana~70K0.57×
33Missouri~60K0.57×
34Minnesota~50K0.56×
35Washington~80K0.55×
36Tennessee~70K0.55×
37Maryland~60K0.54×
38Texas~300K0.51×
39Massachusetts~70K0.51×
40Michigan~90K0.50×
41New Jersey~90K0.50×
42California~400K0.48×
43Virginia~80K0.48×
44Ohio~100K0.46×
45Georgia~100K0.46×
46North Carolina~90K0.45×
47Pennsylvania~100K0.43×
48Illinois~100K0.42×
49New York~100K0.35×
50Florida~200K0.34×
Fig. 06

Affinity by region

Affinity by region — New Mexican cuisine, United States
0.34×1.00×33.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Mexican cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Mexican cuisine audience
#·InterestCategoryAffinity×
01Finger foodFood & Beverages9.50×
02Chili pepperFood & Beverages7.55×
03Web serverTechnology & Electronics5.76×
04ShellfishFood & Beverages5.66×
05Berlin WallTravel & Leisure5.49×
06Street foodFood & Beverages5.39×
07Mineral waterFood & Beverages4.58×
08Non-alcoholic beverageFood & Beverages3.70×
09CappuccinoFood & Beverages3.59×
10TacoFood & Beverages3.32×
11WhataburgerFood & Beverages3.06×
12Microwave ovenHome & Garden3.00×
13PastryFood & Beverages2.83×
14Fast casual restaurantsFood & Beverages2.64×
15MexicoTravel & Leisure2.27×
16Pizza HutFood & Beverages2.17×
17Italian cuisineFood & Beverages2.00×
18Take-outFood & Beverages1.88×
19Trader Joe'sShopping1.65×
20Taco BellFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Mexican cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Mexican cuisine audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.25×
Convenience OrientationPREMIUM1.65×
IndulgenceJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Mexican cuisine audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
CreativityOPEN0.80×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Mexican cuisine have in United States?

New Mexican cuisine has an estimated audience of 6,774,985 people in United States, concentrated in New Mexico and California.

02

What is the gender split and age of New Mexican cuisine fans?

58.0% of New Mexican cuisine fans are female, 42.0% are male, with an average age of 40.3 years.

03

Which brands do New Mexican cuisine fans like most?

New Mexican cuisine fans show strongest brand affinity for Finger food (9.5×), Street food (5.39×), and Chili pepper (7.55×) over the country average.

04

Where do New Mexican cuisine fans live in United States?

New Mexican cuisine fans in United States are most concentrated in New Mexico (reach ~1M), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do New Mexican cuisine fans also like?

Beyond New Mexican cuisine itself, the audience over-indexes on Street food (5.39×), Chili pepper (7.55×), Web server (5.76×), and Taco (3.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See New Mexican cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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