New Mexican cuisine Audience in United States

New Mexican cuisine has an estimated audience of 6,774,985 people in United States. 58.0% are female, 42.0% are male, average age 40.3. Top regions: New Mexico, California, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, Circle K, PSV Eindhoven.

The average New Mexican cuisine fan in United States is 40.3 years old, more female, and lives primarily in New Mexico. The audience is concentrated in New Mexico, California, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (14.36× the country average). Demographically, the New Mexican cuisine audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of New Mexican cuisine fans

Demographic split for New Mexican cuisine audience in United States
MetricValue
Female58.0%
Male42.0%
Average age40.3
Estimated audience size6,774,985

Audience persona

The typical New Mexican cuisine fan in United States is more female, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for New Mexican cuisine in United States
RegionReachAffinity
New Mexico1,092,41532.15×
California409,3070.55×
Texas306,0560.53×
Arizona274,4761.98×
Colorado134,3761.26×
New York100,3410.27×
Florida98,0470.21×
Washington67,1420.49×
Illinois60,1650.27×
Virginia51,0800.31×
Nevada46,2260.71×
Oregon44,6220.57×
North Carolina43,0200.21×
Oklahoma42,5660.57×
Pennsylvania39,6350.17×
Georgia38,8420.19×
Utah37,2990.61×
Ohio36,8040.18×
Tennessee32,4980.24×
Maryland31,8890.27×
Massachusetts31,2640.23×
Minnesota28,6720.3×
New Jersey26,8410.16×
Michigan26,7950.15×
Missouri25,2760.23×
Wisconsin21,7570.21×
Indiana21,3540.17×
South Carolina21,3070.21×
Louisiana20,7430.24×
Kansas18,3830.34×
Alabama16,0910.17×
Kentucky15,9590.19×
Arkansas15,1990.27×
Washington, District of Columbia11,5600.57×
Connecticut11,3790.17×
Hawaii10,1940.35×
Iowa10,1330.18×
Mississippi10,1100.18×
Idaho10,0790.3×
Nebraska8,8060.26×
Montana8,3770.45×
West Virginia7,7040.24×
Alaska7,6880.53×
Maine7,1470.29×
North Dakota6,9780.5×
South Dakota6,6150.42×
New Hampshire6,3480.24×
Wyoming6,2320.62×
Rhode Island6,1300.28×
Vermont6,0290.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Mexican cuisine audience
BrandAffinityCategory
Google Maps14.36×Internet & Social Media
Capital One13.11×Business & Career
Indeed.com10.87×Business & Career
Circle K16.92×Shopping
PSV Eindhoven75.92×Sports
CarGurus12.12×Cars & Mobility
Enterprise Rent-A-Car11.77×Cars & Mobility
AccuWeather12.35×Home & Garden
Beetlejuice8.91×Movies & TV
Aaron Rodgers10.49×Sports
Google News9.6×News
Khan Academy13.43×Business & Career
DeviantArt11×Internet & Social Media
Bruce Willis11.07×Movies & TV
ICloud13.83×Technology & Electronics
Kendra Scott15.59×Fashion & Accessoires
Diane Keaton8.82×Movies & TV
Billy Bob Thornton12.3×Movies & TV
Apple Store11.06×Shopping
Aer Lingus30.82×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Mexican cuisine audience
TraitClusterScore
Urban LifestyleOPEN2.2
Convenience OrientationPREMIUM1.89
IndulgenceJOY1.69
ExtroversionTHRILL1.58
SpiritualityBALANCE1.47
Community OrientationOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for New Mexican cuisine
CountryShare
United States41.3%
Japan14.5%
Mexico10.8%

See New Mexican cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does New Mexican cuisine have in United States?

New Mexican cuisine has an estimated audience of 6,774,985 people in United States, concentrated in New Mexico and California.

What is the gender split and age of New Mexican cuisine fans?

58.0% of New Mexican cuisine fans are female, 42.0% are male, with an average age of 40.3 years.

Which brands do New Mexican cuisine fans like most?

New Mexican cuisine fans show strongest brand affinity for Google Maps (14.36×), Capital One (13.11×), and Indeed.com (10.87×) over the country average.

Where do New Mexican cuisine fans live in United States?

New Mexican cuisine fans in United States are most concentrated in New Mexico (reach 1,092,415), California (reach 409,307), and Texas (reach 306,056). These three regions account for the largest share of the active audience.

What other brands do New Mexican cuisine fans also like?

Beyond New Mexican cuisine itself, the audience over-indexes on Capital One (13.11×), Indeed.com (10.87×), Circle K (16.92×), and PSV Eindhoven (75.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.