Mohammedia Audience in Germany
Mohammedia has an estimated audience of 238,939 people in Germany. 54.3% are female, 45.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Haruki Murakami, Humans (TV series), Litter box, Pillow.
The average Mohammedia fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Haruki Murakami, Humans (TV series), with strongest over-indexing on Gudrun Sjödén (20× the country average). Demographically, the Mohammedia audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mohammedia fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.3 |
| Estimated audience size | 238,939 |
Audience persona
The typical Mohammedia fan in Germany is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,977 | 1.17× |
| Bayern | 35,476 | 0.92× |
| Baden-Württemberg | 32,172 | 0.99× |
| Hessen | 27,005 | 1.48× |
| Niedersachsen | 14,322 | 0.62× |
| Berlin | 10,331 | 0.97× |
| Rheinland-Pfalz | 9,281 | 0.78× |
| Thüringen | 5,520 | 0.91× |
| Sachsen-Anhalt | 5,361 | 0.87× |
| Sachsen | 5,313 | 0.45× |
| Brandenburg | 4,969 | 0.67× |
| Mecklenburg-Vorpommern | 4,715 | 1.03× |
| Saarland | 4,687 | 1.6× |
| Bremen | 4,600 | 2.25× |
| Schleswig-Holstein | 4,393 | 0.51× |
| Hamburg | 4,267 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 20× | Fashion & Accessoires |
| Haruki Murakami | 17.54× | Literature |
| Humans (TV series) | 9.66× | Movies & TV |
| Litter box | 2.2× | Pets & Animals |
| Pillow | 2.35× | Home & Garden |
| Cocktail | 1.66× | Food & Beverages |
| Progressive rock | 2.02× | Music & Radio |
| Gil Ofarim | 1.65× | Music & Radio |
| CAC 40 | 1.84× | Business & Career |
| Fast Five | 6.35× | Movies & TV |
| Home Delivery | 3.28× | Food & Beverages |
| Medieval fantasy | 12.21× | Literature |
| Sexy Beast | 20× | Movies & TV |
| Headhunters (film) | 5.08× | Movies & TV |
| University of Rochester | 40.75× | Business & Career |
| VfL Wolfsburg | 1.69× | Sports |
| Natural rubber | 2.07× | Cars & Mobility |
| Eindhoven | 1.87× | Travel & Leisure |
| EShakti | 23.56× | Shopping |
| Hockenheim | 6.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.91 |
| Convenience Orientation | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.47 |
| Travelling | THRILL | 1.41 |
| Career Orientation | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.8% |
| Morocco | 21.0% |
| Germany | 13.8% |
See Mohammedia audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Mohammedia have in Germany?
Mohammedia has an estimated audience of 238,939 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mohammedia fans?
54.3% of Mohammedia fans are female, 45.7% are male, with an average age of 41.3 years.
Which brands do Mohammedia fans like most?
Mohammedia fans show strongest brand affinity for Gudrun Sjödén (20×), Haruki Murakami (17.54×), and Humans (TV series) (9.66×) over the country average.
Where do Mohammedia fans live in Germany?
Mohammedia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,977), Bayern (reach 35,476), and Baden-Württemberg (reach 32,172). These three regions account for the largest share of the active audience.
What other brands do Mohammedia fans also like?
Beyond Mohammedia itself, the audience over-indexes on Haruki Murakami (17.54×), Humans (TV series) (9.66×), Litter box (2.2×), and Pillow (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mohammedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.