Rascasse Audience Intelligence

Tyler Perry Studios Target Market in United States

A data profile of the people who buy, follow and care about Tyler Perry Studios in United States — modelled from more than twelve digital signal sources. Tyler Perry Studios has an estimated audience of 1,540,527 people in United States.

#1807among Brand in United States#2876in Movies & TV

The average Tyler Perry Studios fan in United States is 43.5 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Texas.

Top brand affinities include Viola Davis, Beijing, Malaysia, with strongest over-indexing on Viola Davis (36.92× the country average).

Demographically, the Tyler Perry Studios audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tyler Perry Studios fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Viola Davis.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tyler Perry Studios profile in United States.

Audience size
1.5M
in United States
Gender
75.6%♀
24.4% male
Age
43.5
average years
Country rank
#17397
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tyler Perry Studios

75.6% are female, 24.4% are male, average age 43.5.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Tyler Perry Studios audience in United States
MetricValue
Female75.6%
Male24.4%
Average age43.5
Estimated audience size1,540,527
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Tyler Perry Studios audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Tyler Perry Studios audience comes from United States.

Worldwide audience distribution share by country for Tyler Perry Studios
CountryShare
United States92.2%
Canada2.9%
Brazil1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tyler Perry Studios audience in United States is strongest.

Fig. 05

Top regions by affinity

Tyler Perry Studios customers by region in United States
#RegionReachAffinity×
01Georgia~800K17.80×
02Alabama~40K2.05×
03Mississippi~20K1.93×
04Louisiana~30K1.61×
05South Carolina~40K1.58×
06North Carolina~60K1.23×
07Tennessee~40K1.22×
08Maryland~30K1.11×
09Washington, District of Columbia~5K1.09×
10Florida~100K0.99×
11Delaware~4K0.98×
12Arkansas~10K0.95×
13Virginia~30K0.86×
14Alaska~3K0.85×
15Vermont~2K0.85×
16North Dakota~3K0.84×
17South Dakota~3K0.83×
18Montana~3K0.82×
19Rhode Island~4K0.76×
20Maine~4K0.75×
21Illinois~40K0.74×
22Michigan~30K0.74×
23Kentucky~10K0.74×
24West Virginia~5K0.74×
25New Hampshire~5K0.74×
26New Jersey~30K0.73×
27Missouri~20K0.73×
28Idaho~6K0.73×
29Hawaii~5K0.73×
30Ohio~30K0.72×
31Indiana~20K0.72×
32Texas~90K0.71×
33Oklahoma~10K0.70×
34Nevada~10K0.70×
35Connecticut~10K0.69×
36New Mexico~5K0.69×
37Nebraska~5K0.69×
38Kansas~8K0.66×
39New York~60K0.65×
40Pennsylvania~30K0.64×
41Iowa~8K0.62×
42Utah~8K0.59×
43Wisconsin~10K0.58×
44Arizona~20K0.56×
45Oregon~10K0.54×
46Minnesota~10K0.53×
47Massachusetts~20K0.52×
48California~90K0.51×
49Colorado~10K0.50×
50Washington~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Tyler Perry Studios, United States
0.49×1.00×17.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tyler Perry Studios audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tyler Perry Studios audience
#·InterestCategoryAffinity×
01TVBMovies & TV62.64×
02Viola DavisMovies & TV36.92×
03BeijingTravel & Leisure23.20×
04MalaysiaTravel & Leisure19.89×
05MooncakeFood & Beverages18.34×
06BaiduInternet & Social Media17.94×
07Michelle YeohMovies & TV15.43×
08TaobaoShopping14.60×
09Priyanka ChopraMovies & TV13.29×
10Bruce LeeMovies & TV12.72×
11Kumail NanjianiMovies & TV11.82×
12TaiwanTravel & Leisure10.54×
13Diana RossMusic & Radio10.10×
14Michael B. JordanMovies & TV8.99×
15Tyler PerryMovies & TV8.94×
16Teyana TaylorMovies & TV8.60×
17Jackie ChanMovies & TV8.51×
18Chinese cuisineFood & Beverages5.18×
19Diane KeatonMovies & TV4.15×
20Stand-up comedyMovies & TV2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tyler Perry Studios audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tyler Perry Studios audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Community OrientationOPEN1.88×
IndulgenceJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tyler Perry Studios audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Quality AwarenessPREMIUM0.77×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tyler Perry Studios's target market in United States?

Tyler Perry Studios's target market in United States covers an estimated 1,540,527 people, concentrated in Georgia and Florida.

02

What is the gender split and age of Tyler Perry Studios customers?

75.6% of the Tyler Perry Studios audience are female, 24.4% are male, with an average age of 43.5 years.

03

Which brands do Tyler Perry Studios fans like most?

Tyler Perry Studios fans show strongest brand affinity for Viola Davis (36.92×), Beijing (23.2×), and Malaysia (19.89×) over the country average.

04

Where do Tyler Perry Studios fans live in United States?

Tyler Perry Studios fans in United States are most concentrated in Georgia (reach ~800K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Tyler Perry Studios fans also like?

Beyond Tyler Perry Studios itself, the audience over-indexes on Beijing (23.2×), Malaysia (19.89×), Taiwan (10.54×), and Michael B. Jordan (8.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tyler Perry Studios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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