Tyler Perry Studios Audience in United States

Tyler Perry Studios has an estimated audience of 1,539,095 people in United States. 75.6% are female, 24.4% are male, average age 43.5. Top regions: Georgia, Florida, Texas. Top brand affinities: Boardwalk Empire, Horoscope, Viola Davis, Malaysia, Beijing.

The average Tyler Perry Studios fan in United States is 43.5 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Boardwalk Empire, Horoscope, Viola Davis, with strongest over-indexing on Boardwalk Empire (35.24× the country average). Demographically, the Tyler Perry Studios audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of Tyler Perry Studios fans

Demographic split for Tyler Perry Studios audience in United States
MetricValue
Female75.6%
Male24.4%
Average age43.5
Estimated audience size1,539,095

Audience persona

The typical Tyler Perry Studios fan in United States is more female, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Boardwalk Empire.

Top regions in United States

Top regions ranked by reach for Tyler Perry Studios in United States
RegionReachAffinity
Georgia762,88316.09×
Florida119,0961.14×
Texas96,6290.73×
California91,1590.54×
New York62,2790.72×
North Carolina61,6251.33×
Alabama50,0302.33×
Tennessee41,1671.33×
South Carolina40,7971.76×
Illinois38,7450.76×
Ohio36,6760.77×
Louisiana34,4121.73×
Virginia33,7440.9×
Pennsylvania33,4710.65×
Michigan31,7280.79×
Maryland31,1811.18×
New Jersey29,9420.76×
Mississippi26,4412.09×
Indiana19,0710.68×
Missouri17,8330.72×
Arizona15,2280.48×
Massachusetts13,8060.46×
Kentucky13,6790.71×
Washington12,3780.4×
Oklahoma11,0700.65×
Arkansas10,9790.87×
Wisconsin10,2520.44×
Connecticut9,3660.61×
Nevada8,7950.59×
Minnesota8,6800.39×
Colorado8,6520.36×
Washington, District of Columbia5,8181.26×
Kansas5,7710.48×
Oregon5,6220.32×
Iowa4,3000.34×
Delaware4,1140.97×
Utah3,3530.24×
Nebraska2,8710.37×
West Virginia2,6890.38×
New Mexico2,2850.3×
Rhode Island2,0760.42×
Hawaii1,8140.27×
Idaho1,7530.23×
Maine1,6980.31×
New Hampshire1,6290.27×
Alaska1,2630.38×
South Dakota1,0190.29×
Montana9630.23×
Vermont9280.34×
North Dakota9260.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tyler Perry Studios audience
BrandAffinityCategory
Boardwalk Empire35.24×Movies & TV
Horoscope13.08×Health
Viola Davis22.4×Movies & TV
Malaysia13.66×Travel & Leisure
Beijing14.71×Travel & Leisure
Teyana Taylor8.69×Movies & TV
Tyler Perry9.39×Movies & TV
Bachelor of Business Administration31.37×Business & Career
Taiwan8.39×Travel & Leisure
Taobao13.43×Shopping
Jackie Chan9.1×Movies & TV
Bruce Lee10.69×Movies & TV
Mooncake16.61×Food & Beverages
Roulette10.68×Games
Day trading8.31×Business & Career
Method Man14.27×Music & Radio
Jet Li15.84×Movies & TV
Nia Long12.82×Movies & TV
IU (singer)13.72×Music & Radio
TVB59.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tyler Perry Studios audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
Risk AppetiteTHRILL1.62
PatriotismCONSERVATISM1.49
Community OrientationOPEN1.41
Price SensitivityPREMIUM1.36
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Tyler Perry Studios
CountryShare
United States94.9%
Brazil1.2%
United Kingdom0.9%

See Tyler Perry Studios audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Tyler Perry Studios have in United States?

Tyler Perry Studios has an estimated audience of 1,539,095 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Tyler Perry Studios fans?

75.6% of Tyler Perry Studios fans are female, 24.4% are male, with an average age of 43.5 years.

Which brands do Tyler Perry Studios fans like most?

Tyler Perry Studios fans show strongest brand affinity for Boardwalk Empire (35.24×), Horoscope (13.08×), and Viola Davis (22.4×) over the country average.

Where do Tyler Perry Studios fans live in United States?

Tyler Perry Studios fans in United States are most concentrated in Georgia (reach 762,883), Florida (reach 119,096), and Texas (reach 96,629). These three regions account for the largest share of the active audience.

What other brands do Tyler Perry Studios fans also like?

Beyond Tyler Perry Studios itself, the audience over-indexes on Horoscope (13.08×), Viola Davis (22.4×), Malaysia (13.66×), and Beijing (14.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tyler Perry Studios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.