Rascasse Audience Intelligence

Auburn University Audience in United States

A data profile of the people who buy, follow and care about Auburn University in United States — modelled from more than twelve digital signal sources. Auburn University has an estimated audience of 3,016,902 people in United States.

#38among University in United States#758among POI in United States#860in Business & Career

The average Auburn University fan in United States is 37.7 years old, balanced, and lives primarily in Alabama.

The audience is concentrated in Alabama, Texas, Georgia.

Top brand affinities include Auburn Tigers football, University of Alabama, Colgate University, with strongest over-indexing on Auburn Tigers football (23.87× the country average).

Demographically, the Auburn University audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auburn University fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Auburn Tigers football.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auburn University profile in United States.

Audience size
3M
in United States
Gender
51.0%♀
49.0% male
Age
37.7
average years
Country rank
#10248
POI in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auburn University fans

51.0% are female, 49.0% are male, average age 37.7.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Auburn University audience in United States
MetricValue
Female51.0%
Male49.0%
Average age37.7
Estimated audience size3,016,902
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Auburn University audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3915%
40-4920%
50+20%
Fig. 04

Worldwide distribution

72.0%

of the worldwide Auburn University audience comes from United States.

Worldwide audience distribution share by country for Auburn University
CountryShare
United States72.0%
Japan3.9%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auburn University audience in United States is strongest.

Fig. 05

Top regions by affinity

Auburn University fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~600K15.20×
02Georgia~200K2.10×
03Tennessee~80K1.26×
04Mississippi~30K1.25×
05South Carolina~40K0.98×
06Louisiana~40K0.97×
07Virginia~70K0.96×
08North Carolina~90K0.95×
09Kentucky~30K0.91×
10Washington, District of Columbia~8K0.90×
11Connecticut~30K0.89×
12Oklahoma~30K0.87×
13Florida~200K0.86×
14Massachusetts~50K0.86×
15Texas~200K0.85×
16Maryland~40K0.85×
17Illinois~80K0.84×
18New Jersey~60K0.82×
19Missouri~40K0.77×
20Arkansas~20K0.75×
21Colorado~30K0.71×
22Minnesota~30K0.71×
23Delaware~6K0.71×
24Indiana~40K0.70×
25New Hampshire~8K0.70×
26Pennsylvania~70K0.69×
27Rhode Island~7K0.69×
28Vermont~4K0.69×
29Kansas~20K0.68×
30Maine~7K0.66×
31South Dakota~4K0.63×
32North Dakota~4K0.63×
33New York~100K0.62×
34Iowa~20K0.61×
35Nebraska~9K0.60×
36Montana~5K0.60×
37Ohio~60K0.59×
38Wisconsin~30K0.59×
39Hawaii~7K0.56×
40Washington~30K0.55×
41West Virginia~8K0.55×
42Alaska~4K0.55×
43New Mexico~8K0.52×
44Idaho~8K0.51×
45California~200K0.50×
46Michigan~40K0.48×
47Utah~10K0.48×
48Oregon~20K0.46×
49Nevada~10K0.45×
50Arizona~30K0.44×
Fig. 06

Affinity by region

Affinity by region — Auburn University, United States
0.44×1.00×15.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auburn University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auburn University audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career24.10×
02Auburn Tigers footballSports23.87×
03University of AlabamaBusiness & Career19.75×
04Jonathan GroffMovies & TV11.46×
05Yale UniversityBusiness & Career10.44×
06Russell WilsonSports9.26×
07Duke UniversityBusiness & Career9.17×
08Alabama Crimson Tide footballSports8.70×
09Northwestern UniversityBusiness & Career7.53×
10University of FloridaBusiness & Career6.80×
11World SeriesSports5.47×
12Tennessee Volunteers footballSports4.52×
13Aaron RodgersSports4.46×
14Atlanta BravesSports4.02×
15FedExBusiness & Career2.57×
16CBS SportsMovies & TV2.46×
17UniversityBusiness & Career2.17×
18Mortgage loansBusiness & Career1.96×
19Planet FitnessSports1.74×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auburn University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auburn University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Career OrientationPOWER1.45×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auburn University audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auburn University have in United States?

Auburn University has an estimated audience of 3,016,902 people in United States, concentrated in Alabama and Texas.

02

What is the gender split and age of Auburn University fans?

51.0% of Auburn University fans are female, 49.0% are male, with an average age of 37.7 years.

03

Which brands do Auburn University fans like most?

Auburn University fans show strongest brand affinity for Auburn Tigers football (23.87×), University of Alabama (19.75×), and Colgate University (24.1×) over the country average.

04

Where do Auburn University fans live in United States?

Auburn University fans in United States are most concentrated in Alabama (reach ~600K), Texas (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Auburn University fans also like?

Beyond Auburn University itself, the audience over-indexes on University of Alabama (19.75×), Colgate University (24.1×), Russell Wilson (9.26×), and Alabama Crimson Tide football (8.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Auburn University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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