Auburn University Audience in United States

Auburn University has an estimated audience of 3,016,902 people in United States. 51.0% are female, 49.0% are male, average age 37.7. Top regions: Alabama, Texas, Georgia. Top brand affinities: Auburn Tigers football, Russell Wilson, University of Alabama, Colgate University, Planet Fitness.

The average Auburn University fan in United States is 37.7 years old, balanced, and lives primarily in Alabama. The audience is concentrated in Alabama, Texas, Georgia. Top brand affinities include Auburn Tigers football, Russell Wilson, University of Alabama, with strongest over-indexing on Auburn Tigers football (25.85× the country average). Demographically, the Auburn University audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Auburn University fans

Demographic split for Auburn University audience in United States
MetricValue
Female51.0%
Male49.0%
Average age37.7
Estimated audience size3,016,902

Audience persona

The typical Auburn University fan in United States is balanced, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Auburn Tigers football.

Top regions in United States

Top regions ranked by reach for Auburn University in United States
RegionReachAffinity
Alabama576,20613.67×
Texas226,8040.87×
Georgia201,2912.17×
Florida191,6610.94×
California178,8680.54×
New York114,5790.68×
North Carolina91,9511.01×
Illinois91,8500.91×
Tennessee80,4421.33×
Virginia72,9410.99×
Pennsylvania71,1960.7×
New Jersey65,3360.85×
Ohio58,4040.63×
Massachusetts52,1160.88×
Maryland47,6670.92×
South Carolina46,3441.02×
Indiana41,6930.76×
Michigan38,1590.48×
Louisiana38,0740.98×
Missouri37,9000.78×
Kentucky35,9400.95×
Washington35,3850.58×
Colorado34,6930.73×
Minnesota33,6650.78×
Oklahoma31,4430.94×
Mississippi30,5481.23×
Wisconsin28,8460.64×
Connecticut28,4800.94×
Arizona25,3870.41×
Arkansas18,7410.75×
Kansas16,4620.69×
Oregon15,7620.46×
Iowa15,4570.62×
Nevada12,9550.44×
Utah12,9050.48×
Nebraska8,6880.57×
Washington, District of Columbia8,5660.94×
New Hampshire7,7050.65×
New Mexico7,6230.5×
Maine6,9560.64×
Idaho6,9350.46×
West Virginia6,9070.49×
Hawaii6,8410.53×
Rhode Island6,3510.66×
Delaware5,4670.66×
Montana4,6630.56×
South Dakota3,7630.54×
North Dakota3,4050.55×
Vermont3,3780.64×
Alaska2,3090.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auburn University audience
BrandAffinityCategory
Auburn Tigers football25.85×Sports
Russell Wilson11.1×Sports
University of Alabama11.62×Business & Career
Colgate University18.65×Business & Career
Planet Fitness3.14×Sports
Jonathan Groff13.63×Movies & TV
Alabama Crimson Tide football9.85×Sports
Diaper bag4.74×Kids & Family
Yale University14.06×Business & Career
Golf Channel3.43×Sports
Tennessee Volunteers football5.68×Sports
Hobby Lobby2.19×Home & Garden
Natasha Lyonne7.49×Movies & TV
University2.4×Business & Career
NBA Finals2.68×Sports
Major League Baseball All-Star Game5.01×Sports
University of Florida6.16×Business & Career
Texas A&M University7.11×Business & Career
Largemouth bass5.09×Food & Beverages
southwest airlines2.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auburn University audience
TraitClusterScore
DIY MentalityTHRILL1.15
Healthy LifestyleBALANCE1.1
Sports ActivityPOWER1.09
Social Media UsageJOY1.07
Career OrientationPOWER1.07
Early Adopter MentalityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Auburn University
CountryShare
United States72.0%
Japan3.9%
Australia3.6%

See Auburn University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Auburn University have in United States?

Auburn University has an estimated audience of 3,016,902 people in United States, concentrated in Alabama and Texas.

What is the gender split and age of Auburn University fans?

51.0% of Auburn University fans are female, 49.0% are male, with an average age of 37.7 years.

Which brands do Auburn University fans like most?

Auburn University fans show strongest brand affinity for Auburn Tigers football (25.85×), Russell Wilson (11.1×), and University of Alabama (11.62×) over the country average.

Where do Auburn University fans live in United States?

Auburn University fans in United States are most concentrated in Alabama (reach 576,206), Texas (reach 226,804), and Georgia (reach 201,291). These three regions account for the largest share of the active audience.

What other brands do Auburn University fans also like?

Beyond Auburn University itself, the audience over-indexes on Russell Wilson (11.1×), University of Alabama (11.62×), Colgate University (18.65×), and Planet Fitness (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auburn University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.