Rascasse Audience Intelligence

Nick Saban Audience in United States

A data profile of the people who buy, follow and care about Nick Saban in United States — modelled from more than twelve digital signal sources. Nick Saban has an estimated audience of 2,823,445 people in United States.

#164among American football in United States#1710among Person in United States#959in Sports

The average Nick Saban fan in United States is 45.1 years old, more male, and lives primarily in Alabama.

The audience is concentrated in Alabama, Texas, Florida.

Top brand affinities include Jeff Koons, Imo's Pizza, Fuzzy's Taco Shop, with strongest over-indexing on Jeff Koons (769.06× the country average).

Demographically, the Nick Saban audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nick Saban fan in United States is more male, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Jeff Koons.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nick Saban profile in United States.

Audience size
2.8M
in United States
Gender
37.9%♀
62.1% male
Age
45.1
average years
Country rank
#10813
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nick Saban fans

37.9% are female, 62.1% are male, average age 45.1.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Nick Saban audience in United States
MetricValue
Female37.9%
Male62.1%
Average age45.1
Estimated audience size2,823,445
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Nick Saban audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3917%
40-4925%
50+35%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Nick Saban audience comes from United States.

Worldwide audience distribution share by country for Nick Saban
CountryShare
United States94.7%
Canada2.0%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nick Saban audience in United States is strongest.

Fig. 05

Top regions by affinity

Nick Saban fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~400K10.72×
02Mississippi~60K2.45×
03Louisiana~90K2.41×
04Tennessee~100K2.02×
05Georgia~200K1.88×
06West Virginia~20K1.77×
07Arkansas~40K1.64×
08South Carolina~60K1.41×
09Oklahoma~40K1.29×
10Ohio~100K1.12×
11Kentucky~40K1.10×
12Nebraska~20K1.06×
13Indiana~50K0.99×
14North Carolina~80K0.93×
15Florida~200K0.92×
16Michigan~70K0.92×
17Arizona~50K0.91×
18Texas~200K0.82×
19Virginia~60K0.82×
20Iowa~20K0.81×
21Pennsylvania~80K0.78×
22Kansas~20K0.77×
23Missouri~40K0.75×
24Washington, District of Columbia~6K0.73×
25Alaska~4K0.70×
26South Dakota~5K0.68×
27Illinois~60K0.64×
28Wyoming~3K0.63×
29North Dakota~4K0.62×
30Colorado~30K0.61×
31Montana~5K0.61×
32Delaware~5K0.59×
33Maryland~30K0.58×
34Utah~10K0.56×
35Idaho~8K0.56×
36Oregon~20K0.54×
37Wisconsin~20K0.51×
38Minnesota~20K0.50×
39Connecticut~10K0.50×
40Hawaii~6K0.49×
41New Jersey~40K0.48×
42New Mexico~7K0.48×
43Massachusetts~30K0.46×
44New Hampshire~5K0.46×
45Washington~30K0.45×
46Nevada~10K0.45×
47Rhode Island~4K0.45×
48Maine~5K0.44×
49New York~70K0.43×
50California~100K0.36×
Fig. 06

Affinity by region

Affinity by region — Nick Saban, United States
0.36×1.00×10.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nick Saban audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nick Saban audience
#·InterestCategoryAffinity×
01Jeff KoonsArts & Culture769.06×
02Imo's PizzaFood & Beverages146.22×
03Fuzzy's Taco ShopShopping51.08×
04Lebanese cuisineFood & Beverages24.15×
05University of AlabamaBusiness & Career16.73×
06Eli ManningSports15.46×
07Alabama Crimson Tide footballSports12.17×
08Torchy's TacosFood & Beverages11.67×
09Peyton ManningSports10.51×
10Auburn Tigers footballSports8.31×
11Yard HouseFood & Beverages8.08×
12Winona RyderMovies & TV6.75×
13Atlanta BravesSports4.98×
14FedExBusiness & Career4.76×
15MenardsHome & Garden4.60×
16Masters TournamentSports3.97×
17CBS SportsMovies & TV3.37×
18Mortgage loansBusiness & Career2.70×
19Chick-fil-AFood & Beverages2.40×
20NFLSports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nick Saban audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nick Saban audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.71×
PatriotismCONSERVATISM2.74×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nick Saban audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
MindfulnessBALANCE0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nick Saban have in United States?

Nick Saban has an estimated audience of 2,823,445 people in United States, concentrated in Alabama and Texas.

02

What is the gender split and age of Nick Saban fans?

37.9% of Nick Saban fans are female, 62.1% are male, with an average age of 45.1 years.

03

Which brands do Nick Saban fans like most?

Nick Saban fans show strongest brand affinity for Jeff Koons (769.06×), Imo's Pizza (146.22×), and Fuzzy's Taco Shop (51.08×) over the country average.

04

Where do Nick Saban fans live in United States?

Nick Saban fans in United States are most concentrated in Alabama (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nick Saban fans also like?

Beyond Nick Saban itself, the audience over-indexes on Imo's Pizza (146.22×), Fuzzy's Taco Shop (51.08×), University of Alabama (16.73×), and Menards (4.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Nick Saban audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Saban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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