Nick Saban Audience in United States

Nick Saban logo

Nick Saban has an estimated audience of 2,937,149 people in United States. 37.9% are female, 62.1% are male, average age 45.1. Top regions: Alabama, Texas, Georgia. Top brand affinities: Kevin Shattenkirk, Regional styles of Mexican music, Israel, Scott Air Force Base, The Halal Guys.

The average Nick Saban fan in United States is 45.1 years old, more male, and lives primarily in Alabama. The audience is concentrated in Alabama, Texas, Georgia. Top brand affinities include Kevin Shattenkirk, Regional styles of Mexican music, Israel, with strongest over-indexing on Kevin Shattenkirk (221.19× the country average). Demographically, the Nick Saban audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Nick Saban fans

Demographic split for Nick Saban audience in United States
MetricValue
Female37.9%
Male62.1%
Average age45.1
Estimated audience size2,937,149

Audience persona

The typical Nick Saban fan in United States is more male, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Kevin Shattenkirk.

Top regions in United States

Top regions ranked by reach for Nick Saban in United States
RegionReachAffinity
Alabama507,92412.38×
Texas203,9300.81×
Georgia170,3371.88×
Florida165,7090.83×
California119,4200.37×
Tennessee113,8661.93×
Ohio99,9351.1×
North Carolina81,3210.92×
Michigan72,1510.94×
New York71,1950.43×
Pennsylvania67,1360.68×
Arizona63,9061.07×
Louisiana63,3321.67×
Illinois62,4910.64×
South Carolina60,9461.38×
Virginia54,8180.77×
Mississippi50,0562.07×
Indiana46,4450.87×
Kentucky36,3010.99×
New Jersey35,6720.48×
Oklahoma35,0931.08×
Missouri33,3500.7×
Arkansas32,3151.34×
Maryland27,6050.55×
Washington27,3760.46×
Colorado27,1690.59×
Massachusetts25,7750.45×
West Virginia24,5701.8×
Wisconsin21,5220.49×
Minnesota19,9080.47×
Iowa17,0570.7×
Oregon16,9630.5×
Kansas16,1870.7×
Nebraska13,5610.92×
Utah13,4490.51×
Connecticut13,4030.45×
Nevada12,1770.43×
Idaho7,4000.5×
New Mexico5,9000.4×
Washington, District of Columbia5,8750.67×
Hawaii5,5120.44×
New Hampshire4,4910.39×
Alaska4,4190.7×
Montana4,0630.5×
Delaware4,0370.5×
South Dakota3,8330.56×
Maine3,6640.35×
Rhode Island3,4590.37×
North Dakota2,9150.48×
Wyoming2,1320.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Saban audience
BrandAffinityCategory
Kevin Shattenkirk221.19×Sports
Regional styles of Mexican music11.67×Music & Radio
Israel2.8×Travel & Leisure
Scott Air Force Base21.32×Travel & Leisure
The Halal Guys4.44×Food & Beverages
Jeep Wagoneer3.81×Cars & Mobility
Unique Gifts1.54×Shopping
Jesse Plemons2.13×Movies & TV
Kerang4.15×Travel & Leisure
Nebraska1.57×Travel & Leisure
Graham Greene3.42×Literature
JDSU1.69×Business & Career
Captain America (1990 film)2.47×Movies & TV
Steampunk2.68×Fashion & Accessoires
Birthday Gifts1.58×Kids & Family
Home staging2.51×Home & Garden
edureka17.34×Business & Career
South Asian cuisine4.12×Food & Beverages
Urban horticulture1.61×Home & Garden
Sinaloa1.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Saban audience
TraitClusterScore
IndulgenceJOY3.39
Risk AppetiteTHRILL2.28
Luxury OrientationPREMIUM1.6
PatriotismCONSERVATISM1.51
Pet OwnershipJOY1.5
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Nick Saban
CountryShare
United States94.9%
Canada1.9%
United Kingdom0.7%

See Nick Saban audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Nick Saban have in United States?

Nick Saban has an estimated audience of 2,937,149 people in United States, concentrated in Alabama and Texas.

What is the gender split and age of Nick Saban fans?

37.9% of Nick Saban fans are female, 62.1% are male, with an average age of 45.1 years.

Which brands do Nick Saban fans like most?

Nick Saban fans show strongest brand affinity for Kevin Shattenkirk (221.19×), Regional styles of Mexican music (11.67×), and Israel (2.8×) over the country average.

Where do Nick Saban fans live in United States?

Nick Saban fans in United States are most concentrated in Alabama (reach 507,924), Texas (reach 203,930), and Georgia (reach 170,337). These three regions account for the largest share of the active audience.

What other brands do Nick Saban fans also like?

Beyond Nick Saban itself, the audience over-indexes on Regional styles of Mexican music (11.67×), Israel (2.8×), Scott Air Force Base (21.32×), and The Halal Guys (4.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Saban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.