Rascasse Audience Intelligence

Birmingham, Alabama Audience in United States

A data profile of the people who buy, follow and care about Birmingham, Alabama in United States — modelled from more than twelve digital signal sources. Birmingham, Alabama has an estimated audience of 8,855,329 people in United States.

#252among POI in United States#350in Travel & Leisure

The average Birmingham, Alabama fan in United States is 44.4 years old, balanced, and lives primarily in Alabama.

The audience is concentrated in Alabama, Florida, Georgia.

Top brand affinities include FedEx, Lottery, Pinterest, with strongest over-indexing on FedEx (3.78× the country average).

Demographically, the Birmingham, Alabama audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birmingham, Alabama fan in United States is balanced, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birmingham, Alabama profile in United States.

Audience size
8.9M
in United States
Gender
53.7%♀
46.3% male
Age
44.4
average years
Country rank
#4034
POI in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birmingham, Alabama fans

53.7% are female, 46.3% are male, average age 44.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Birmingham, Alabama audience in United States
MetricValue
Female53.7%
Male46.3%
Average age44.4
Estimated audience size8,855,329
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Birmingham, Alabama audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Birmingham, Alabama audience comes from United States.

Worldwide audience distribution share by country for Birmingham, Alabama
CountryShare
United States84.8%
United Kingdom3.7%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birmingham, Alabama audience in United States is strongest.

Fig. 05

Top regions by affinity

Birmingham, Alabama fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~1.5M10.64×
02Mississippi~400K4.85×
03Tennessee~400K2.45×
04Georgia~600K2.31×
05Louisiana~200K1.97×
06Arkansas~100K1.50×
07Kentucky~100K1.21×
08Florida~700K1.13×
09South Carolina~100K1.08×
10Missouri~100K0.89×
11North Carolina~200K0.86×
12Oklahoma~80K0.83×
13Indiana~100K0.81×
14Texas~600K0.79×
15Kansas~50K0.78×
16Washington, District of Columbia~20K0.77×
17West Virginia~30K0.74×
18Alaska~10K0.73×
19Illinois~200K0.71×
20Virginia~200K0.71×
21Vermont~10K0.71×
22South Dakota~10K0.70×
23North Dakota~10K0.70×
24Nebraska~30K0.68×
25Montana~20K0.68×
26Ohio~200K0.65×
27Iowa~50K0.65×
28Delaware~20K0.64×
29New Mexico~30K0.62×
30Idaho~30K0.62×
31Maine~20K0.62×
32Rhode Island~20K0.61×
33Colorado~80K0.59×
34Wisconsin~80K0.59×
35New Hampshire~20K0.59×
36Utah~50K0.57×
37Maryland~90K0.56×
38Hawaii~20K0.56×
39Minnesota~70K0.55×
40Michigan~100K0.54×
41Nevada~50K0.53×
42New York~300K0.52×
43Connecticut~50K0.52×
44Pennsylvania~200K0.51×
45Arizona~90K0.51×
46Massachusetts~90K0.51×
47New Jersey~100K0.50×
48Washington~90K0.50×
49Oregon~50K0.50×
50California~400K0.44×
Fig. 06

Affinity by region

Affinity by region — Birmingham, Alabama, United States
0.44×1.00×10.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birmingham, Alabama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birmingham, Alabama audience
#·InterestCategoryAffinity×
01University of AlabamaBusiness & Career7.37×
02LotteryGames5.53×
03Weather forecastingHome & Garden4.13×
04FedExBusiness & Career3.78×
05QVCMovies & TV3.65×
06Renewable energyBusiness & Career2.68×
07Solar energyHome & Garden2.52×
08Vehicle insuranceCars & Mobility2.47×
09Mortgage loansBusiness & Career2.44×
10TV game showsMovies & TV2.31×
11SubwayFood & Beverages2.14×
12Discount storesShopping2.09×
13PinterestInternet & Social Media1.95×
14Pizza HutFood & Beverages1.89×
15McDonald'sFood & Beverages1.87×
16Nonprofit organizationPolitics & Society1.74×
17BarbecueFood & Beverages1.67×
18American AirlinesTravel & Leisure1.65×
19AirbnbTravel & Leisure1.59×
20HappinessHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birmingham, Alabama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birmingham, Alabama audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.83×
Community OrientationOPEN1.67×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birmingham, Alabama audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birmingham, Alabama have in United States?

Birmingham, Alabama has an estimated audience of 8,855,329 people in United States, concentrated in Alabama and Florida.

02

What is the gender split and age of Birmingham, Alabama fans?

53.7% of Birmingham, Alabama fans are female, 46.3% are male, with an average age of 44.4 years.

03

Which brands do Birmingham, Alabama fans like most?

Birmingham, Alabama fans show strongest brand affinity for FedEx (3.78×), Lottery (5.53×), and Pinterest (1.95×) over the country average.

04

Where do Birmingham, Alabama fans live in United States?

Birmingham, Alabama fans in United States are most concentrated in Alabama (reach ~1.5M), Florida (reach ~700K), and Georgia (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Birmingham, Alabama fans also like?

Beyond Birmingham, Alabama itself, the audience over-indexes on Lottery (5.53×), Pinterest (1.95×), Mortgage loans (2.44×), and University of Alabama (7.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Birmingham, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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