Birmingham, Alabama Audience in United States

Birmingham, Alabama logo

Birmingham, Alabama has an estimated audience of 8,855,329 people in United States. 53.7% are female, 46.3% are male, average age 44.4. Top regions: Alabama, Georgia, Florida. Top brand affinities: Governor of Michigan, Goop, Grinch, Wok, No Escape (1994 film).

The average Birmingham, Alabama fan in United States is 44.4 years old, balanced, and lives primarily in Alabama. The audience is concentrated in Alabama, Georgia, Florida. Top brand affinities include Governor of Michigan, Goop, Grinch, with strongest over-indexing on Governor of Michigan (11.99× the country average). Demographically, the Birmingham, Alabama audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Birmingham, Alabama fans

Demographic split for Birmingham, Alabama audience in United States
MetricValue
Female53.7%
Male46.3%
Average age44.4
Estimated audience size8,855,329

Audience persona

The typical Birmingham, Alabama fan in United States is balanced, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Birmingham, Alabama in United States
RegionReachAffinity
Alabama1,244,91110.06×
Georgia720,8722.64×
Florida678,7381.13×
Texas569,1180.75×
Tennessee504,5762.84×
California433,3440.44×
Mississippi379,6455.2×
New York273,7970.55×
Louisiana249,7342.19×
North Carolina242,2550.91×
Illinois200,6100.68×
Ohio170,0530.62×
South Carolina165,1091.24×
Virginia148,4050.69×
Kentucky147,7901.33×
Pennsylvania143,5090.48×
Missouri136,7980.96×
Michigan132,3910.57×
Indiana121,4770.75×
Arkansas120,1011.65×
New Jersey96,6680.43×
Massachusetts86,2870.49×
Arizona82,0500.45×
Colorado79,5350.57×
Maryland76,7300.5×
Washington75,2860.42×
Oklahoma71,6880.73×
Wisconsin69,6570.52×
Minnesota59,7920.47×
Nevada50,4880.59×
Kansas47,3850.68×
Oregon45,4160.45×
Iowa43,4950.6×
Connecticut40,5760.46×
Utah39,2100.49×
Nebraska24,3970.55×
West Virginia23,3570.57×
Washington, District of Columbia20,7990.78×
Idaho20,7850.47×
New Mexico19,6340.44×
Hawaii14,4610.38×
Maine13,3720.42×
New Hampshire12,8070.37×
Montana12,0440.49×
Rhode Island10,6770.38×
Delaware10,1070.41×
South Dakota9,7000.47×
Alaska7,8830.42×
North Dakota7,8820.43×
Wyoming6,3210.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birmingham, Alabama audience
BrandAffinityCategory
Governor of Michigan11.99×Politics & Society
Goop8.28×Internet & Social Media
Grinch5.21×Movies & TV
Wok8.25×Food & Beverages
No Escape (1994 film)13.64×Movies & TV
TV Fanatic12.59×Movies & TV
Harlow13.03×Travel & Leisure
El Paso County, Colorado13.93×Travel & Leisure
headspace9.2×Health
Grace Slick8.25×Music & Radio
Jaws5.15×Movies & TV
Cherish (group)9.87×Music & Radio
Hibachi7.06×Food & Beverages
Google Home5.45×Technology & Electronics
Vocal harmony3.76×Music & Radio
Israel1.65×Travel & Leisure
Fairy godmother5.74×Literature
Hipster7.3×Politics & Society
Google Photos1.78×Technology & Electronics
Guitar pedalboard12.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birmingham, Alabama audience
TraitClusterScore
ExtroversionTHRILL1.32
Community OrientationOPEN1.29
Family OrientationCONSERVATISM1.23
Need for SecurityCONSERVATISM1.19
PatriotismCONSERVATISM1.14
SpiritualityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Birmingham, Alabama
CountryShare
United States84.9%
United Kingdom3.7%
Canada1.6%

See Birmingham, Alabama audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Birmingham, Alabama have in United States?

Birmingham, Alabama has an estimated audience of 8,855,329 people in United States, concentrated in Alabama and Georgia.

What is the gender split and age of Birmingham, Alabama fans?

53.7% of Birmingham, Alabama fans are female, 46.3% are male, with an average age of 44.4 years.

Which brands do Birmingham, Alabama fans like most?

Birmingham, Alabama fans show strongest brand affinity for Governor of Michigan (11.99×), Goop (8.28×), and Grinch (5.21×) over the country average.

Where do Birmingham, Alabama fans live in United States?

Birmingham, Alabama fans in United States are most concentrated in Alabama (reach 1,244,911), Georgia (reach 720,872), and Florida (reach 678,738). These three regions account for the largest share of the active audience.

What other brands do Birmingham, Alabama fans also like?

Beyond Birmingham, Alabama itself, the audience over-indexes on Goop (8.28×), Grinch (5.21×), Wok (8.25×), and No Escape (1994 film) (13.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birmingham, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.