Rascasse Audience Intelligence

A Star Is Born (1976 film) Audience in United States

A data profile of the people who buy, follow and care about A Star Is Born (1976 film) in United States — modelled from more than twelve digital signal sources. A Star Is Born (1976 film) has an estimated audience of 1,374,207 people in United States.

#1294among Movie / TV Show / Series in United States#3198in Movies & TV

The average A Star Is Born (1976 film) fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paul Newman, Maggie Gyllenhaal, Phoebe Tonkin, with strongest over-indexing on Paul Newman (61.11× the country average).

Demographically, the A Star Is Born (1976 film) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical A Star Is Born (1976 film) fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Paul Newman.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the A Star Is Born (1976 film) profile in United States.

Audience size
1.4M
in United States
Gender
62.7%♀
37.3% male
Age
42.6
average years
Country rank
#18941
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of A Star Is Born (1976 film) viewers

62.7% are female, 37.3% are male, average age 42.6.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for A Star Is Born (1976 film) audience in United States
MetricValue
Female62.7%
Male37.3%
Average age42.6
Estimated audience size1,374,207
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the A Star Is Born (1976 film) audience in United States
Age bracketShare%
16-1924%
20-298%
30-3912%
40-4921%
50+35%
Fig. 04

Worldwide distribution

27.1%

of the worldwide A Star Is Born (1976 film) audience comes from United States.

Worldwide audience distribution share by country for A Star Is Born (1976 film)
CountryShare
United States27.1%
United Kingdom7.8%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the A Star Is Born (1976 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

A Star Is Born (1976 film) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~5K1.19×
02Utah~20K1.18×
03New Mexico~9K1.18×
04Idaho~9K1.18×
05Alaska~4K1.18×
06Arizona~30K1.16×
07North Dakota~3K1.12×
08Maine~6K1.10×
09Oregon~20K1.09×
10Oklahoma~20K1.09×
11South Dakota~4K1.09×
12Iowa~10K1.07×
13Missouri~20K1.04×
14Colorado~20K1.04×
15Minnesota~20K1.04×
16Kentucky~20K1.04×
17Kansas~10K1.04×
18Nebraska~8K1.04×
19New Hampshire~6K1.04×
20Vermont~3K1.03×
21Hawaii~6K1.02×
22California~200K1.01×
23Washington~30K1.01×
24Tennessee~30K1.01×
25Indiana~30K1.01×
26Wisconsin~20K1.01×
27Texas~100K1.00×
28Arkansas~10K1.00×
29West Virginia~7K1.00×
30Rhode Island~5K0.99×
31Pennsylvania~50K0.96×
32Ohio~40K0.96×
33Nevada~10K0.95×
34Michigan~40K0.94×
35Massachusetts~30K0.94×
36Alabama~20K0.94×
37Connecticut~10K0.94×
38South Carolina~20K0.93×
39Louisiana~20K0.93×
40Florida~90K0.92×
41Illinois~40K0.91×
42North Carolina~40K0.91×
43Mississippi~10K0.88×
44New York~70K0.86×
45Virginia~30K0.86×
46Georgia~40K0.85×
47New Jersey~30K0.85×
48Delaware~3K0.83×
49Washington, District of Columbia~3K0.78×
50Maryland~20K0.74×
Fig. 06

Affinity by region

Affinity by region — A Star Is Born (1976 film), United States
0.74×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the A Star Is Born (1976 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for A Star Is Born (1976 film) audience
#·InterestCategoryAffinity×
01Paul NewmanMovies & TV61.11×
02Phoebe TonkinMovies & TV59.23×
03Maggie GyllenhaalMovies & TV36.19×
04Peter DinklageMovies & TV24.83×
05Michael FassbenderMovies & TV20.00×
06Allison JanneyMovies & TV20.00×
07Chiwetel EjioforMovies & TV17.69×
08La La Land (film)Movies & TV17.28×
09Ice Hockey World ChampionshipsSports16.38×
10BraveheartMovies & TV16.20×
11Freddie FreemanSports16.11×
12Emilia ClarkeMovies & TV15.76×
13Moulin Rouge!Movies & TV15.63×
14Daniel Day-LewisMovies & TV14.09×
15Charles LeclercSports13.93×
16Audrey HepburnMovies & TV12.80×
17FirefoxInternet & Social Media12.21×
18Anne HathawayMovies & TV7.95×
19Obsessed (2009 film)Movies & TV7.55×
20Robert RedfordMovies & TV6.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the A Star Is Born (1976 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by A Star Is Born (1976 film) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
SpiritualityBALANCE1.36×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by A Star Is Born (1976 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.82×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does A Star Is Born (1976 film) have in United States?

A Star Is Born (1976 film) has an estimated audience of 1,374,207 people in United States, concentrated in California and Texas.

02

What is the gender split and age of A Star Is Born (1976 film) viewers?

62.7% of A Star Is Born (1976 film) fans are female, 37.3% are male, with an average age of 42.6 years.

03

Which brands do A Star Is Born (1976 film) fans like most?

A Star Is Born (1976 film) fans show strongest brand affinity for Paul Newman (61.11×), Maggie Gyllenhaal (36.19×), and Phoebe Tonkin (59.23×) over the country average.

04

Where do A Star Is Born (1976 film) fans live in United States?

A Star Is Born (1976 film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do A Star Is Born (1976 film) fans also like?

Beyond A Star Is Born (1976 film) itself, the audience over-indexes on Maggie Gyllenhaal (36.19×), Phoebe Tonkin (59.23×), La La Land (film) (17.28×), and Peter Dinklage (24.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for A Star Is Born (1976 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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