Pepperoni Audience in United States

Pepperoni has an estimated audience of 1,769,798 people in United States. 58.5% are female, 41.5% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Golden Corral, Capital One, Google Maps, Indeed.com, IHOP.

The average Pepperoni fan in United States is 38.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Golden Corral, Capital One, Google Maps, with strongest over-indexing on Golden Corral (26.52× the country average). Demographically, the Pepperoni audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Pepperoni fans

Demographic split for Pepperoni audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.4
Estimated audience size1,769,798

Audience persona

The typical Pepperoni fan in United States is more female, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Golden Corral.

Top regions in United States

Top regions ranked by reach for Pepperoni in United States
RegionReachAffinity
Texas442,8522.91×
California199,3791.02×
Florida117,3190.98×
New York113,0381.14×
North Carolina89,1071.67×
Illinois62,3201.06×
Pennsylvania59,9381.01×
Georgia58,9771.08×
Ohio58,4021.07×
Michigan47,0961.02×
Tennessee46,0721.3×
New Jersey45,0241×
Virginia42,3860.98×
Massachusetts35,2821.01×
Indiana35,2311.09×
Washington34,1630.96×
Arizona32,2010.89×
Maryland29,1510.96×
South Carolina29,1091.09×
Missouri27,6380.97×
Minnesota24,5350.97×
Colorado23,6390.85×
Louisiana23,2871.02×
Kentucky22,6311.02×
Wisconsin22,2920.84×
Alabama22,2500.9×
Oklahoma20,1461.03×
Connecticut18,5241.04×
Oregon17,5290.86×
Nevada15,7720.92×
Iowa14,6961.01×
Arkansas14,6701.01×
Mississippi14,6191×
Kansas13,6840.98×
Utah13,2030.83×
West Virginia9,6861.18×
Nebraska7,9230.89×
New Mexico7,3610.83×
Idaho7,2720.82×
Hawaii5,8200.76×
New Hampshire5,7970.83×
Maine5,7760.91×
Rhode Island4,7940.85×
Washington, District of Columbia4,4430.84×
Delaware4,0210.82×
Montana3,6490.74×
North Dakota3,5230.97×
South Dakota3,4050.83×
Alaska2,7970.74×
Vermont2,5510.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepperoni audience
BrandAffinityCategory
Golden Corral26.52×Food & Beverages
Capital One6.56×Business & Career
Google Maps5.94×Internet & Social Media
Indeed.com5.12×Business & Career
IHOP7.18×Food & Beverages
Little Caesars6.54×Food & Beverages
Circle K8.47×Shopping
California Pizza Kitchen20.79×Food & Beverages
Texas Roadhouse4.59×Food & Beverages
LongHorn Steakhouse7.59×Food & Beverages
Enterprise Rent-A-Car5.89×Cars & Mobility
Applebee's6.05×Food & Beverages
Google News4.83×News
CarGurus4.71×Cars & Mobility
OpenTable9.86×Food & Beverages
Sizzler20×Food & Beverages
Olive Garden4.46×Food & Beverages
Beetlejuice3.86×Movies & TV
Buffalo Wild Wings4×Food & Beverages
Khan Academy6.38×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepperoni audience
TraitClusterScore
Price SensitivityPREMIUM1.37
IndulgenceJOY1.35
Urban LifestyleOPEN1.28
Convenience OrientationPREMIUM1.27
ExtroversionTHRILL1.24
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Pepperoni
CountryShare
United States34.7%
Brazil13.3%
Philippines5.8%

See Pepperoni audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Pepperoni have in United States?

Pepperoni has an estimated audience of 1,769,798 people in United States, concentrated in Texas and California.

What is the gender split and age of Pepperoni fans?

58.5% of Pepperoni fans are female, 41.5% are male, with an average age of 38.4 years.

Which brands do Pepperoni fans like most?

Pepperoni fans show strongest brand affinity for Golden Corral (26.52×), Capital One (6.56×), and Google Maps (5.94×) over the country average.

Where do Pepperoni fans live in United States?

Pepperoni fans in United States are most concentrated in Texas (reach 442,852), California (reach 199,379), and Florida (reach 117,319). These three regions account for the largest share of the active audience.

What other brands do Pepperoni fans also like?

Beyond Pepperoni itself, the audience over-indexes on Capital One (6.56×), Google Maps (5.94×), Indeed.com (5.12×), and IHOP (7.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepperoni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.