Pepperoni Audience in United States
Pepperoni has an estimated audience of 1,769,798 people in United States. 58.5% are female, 41.5% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Kakashi Hatake (Naruto), Takers, Mathcore, Goop, Grinch.
The average Pepperoni fan in United States is 38.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kakashi Hatake (Naruto), Takers, Mathcore, with strongest over-indexing on Kakashi Hatake (Naruto) (27.38× the country average). Demographically, the Pepperoni audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Pepperoni fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 38.4 |
| Estimated audience size | 1,769,798 |
Audience persona
The typical Pepperoni fan in United States is more female, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Kakashi Hatake (Naruto).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 442,852 | 2.91× |
| California | 199,379 | 1.02× |
| Florida | 117,319 | 0.98× |
| New York | 113,038 | 1.14× |
| North Carolina | 89,107 | 1.67× |
| Illinois | 62,320 | 1.06× |
| Pennsylvania | 59,938 | 1.01× |
| Georgia | 58,977 | 1.08× |
| Ohio | 58,402 | 1.07× |
| Michigan | 47,096 | 1.02× |
| Tennessee | 46,072 | 1.3× |
| New Jersey | 45,024 | 1× |
| Virginia | 42,386 | 0.98× |
| Massachusetts | 35,282 | 1.01× |
| Indiana | 35,231 | 1.09× |
| Washington | 34,163 | 0.96× |
| Arizona | 32,201 | 0.89× |
| Maryland | 29,151 | 0.96× |
| South Carolina | 29,109 | 1.09× |
| Missouri | 27,638 | 0.97× |
| Minnesota | 24,535 | 0.97× |
| Colorado | 23,639 | 0.85× |
| Louisiana | 23,287 | 1.02× |
| Kentucky | 22,631 | 1.02× |
| Wisconsin | 22,292 | 0.84× |
| Alabama | 22,250 | 0.9× |
| Oklahoma | 20,146 | 1.03× |
| Connecticut | 18,524 | 1.04× |
| Oregon | 17,529 | 0.86× |
| Nevada | 15,772 | 0.92× |
| Iowa | 14,696 | 1.01× |
| Arkansas | 14,670 | 1.01× |
| Mississippi | 14,619 | 1× |
| Kansas | 13,684 | 0.98× |
| Utah | 13,203 | 0.83× |
| West Virginia | 9,686 | 1.18× |
| Nebraska | 7,923 | 0.89× |
| New Mexico | 7,361 | 0.83× |
| Idaho | 7,272 | 0.82× |
| Hawaii | 5,820 | 0.76× |
| New Hampshire | 5,797 | 0.83× |
| Maine | 5,776 | 0.91× |
| Rhode Island | 4,794 | 0.85× |
| Washington, District of Columbia | 4,443 | 0.84× |
| Delaware | 4,021 | 0.82× |
| Montana | 3,649 | 0.74× |
| North Dakota | 3,523 | 0.97× |
| South Dakota | 3,405 | 0.83× |
| Alaska | 2,797 | 0.74× |
| Vermont | 2,551 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kakashi Hatake (Naruto) | 27.38× | Literature |
| Takers | 12.82× | Movies & TV |
| Mathcore | 8.4× | Music & Radio |
| Goop | 4.78× | Internet & Social Media |
| Grinch | 3.31× | Movies & TV |
| Governor of Michigan | 5.9× | Politics & Society |
| Historic site | 3.11× | Arts & Culture |
| Hattiesburg, Mississippi | 7.18× | Travel & Leisure |
| Keenan Allen | 4.51× | Sports |
| Wok | 4.5× | Food & Beverages |
| Vocal harmony | 3× | Music & Radio |
| Regional styles of Mexican music | 1.75× | Music & Radio |
| Fairy godmother | 4.48× | Literature |
| John Havlicek | 9.33× | Sports |
| Hibachi | 4.5× | Food & Beverages |
| Grace Slick | 5× | Music & Radio |
| Hipster | 5.35× | Politics & Society |
| Google Home | 3.47× | Technology & Electronics |
| The Historian | 8.41× | Literature |
| headspace | 4.69× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.35 |
| Urban Lifestyle | OPEN | 1.28 |
| Convenience Orientation | PREMIUM | 1.27 |
| Extroversion | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| Brazil | 13.3% |
| Philippines | 5.8% |
See Pepperoni audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Pepperoni have in United States?
Pepperoni has an estimated audience of 1,769,798 people in United States, concentrated in Texas and California.
What is the gender split and age of Pepperoni fans?
58.5% of Pepperoni fans are female, 41.5% are male, with an average age of 38.4 years.
Which brands do Pepperoni fans like most?
Pepperoni fans show strongest brand affinity for Kakashi Hatake (Naruto) (27.38×), Takers (12.82×), and Mathcore (8.4×) over the country average.
Where do Pepperoni fans live in United States?
Pepperoni fans in United States are most concentrated in Texas (reach 442,852), California (reach 199,379), and Florida (reach 117,319). These three regions account for the largest share of the active audience.
What other brands do Pepperoni fans also like?
Beyond Pepperoni itself, the audience over-indexes on Takers (12.82×), Mathcore (8.4×), Goop (4.78×), and Grinch (3.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pepperoni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.