Rascasse Audience Intelligence

Pepperoni Audience in United States

A data profile of the people who buy, follow and care about Pepperoni in United States — modelled from more than twelve digital signal sources. Pepperoni has an estimated audience of 1,769,798 people in United States.

#33among Vegetable in United States#6737among Topic in United States#948in Food & Beverages

The average Pepperoni fan in United States is 38.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Golden Corral, CiCi's Pizza, Marco's Pizza, with strongest over-indexing on Golden Corral (16.96× the country average).

Demographically, the Pepperoni audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pepperoni fan in United States is more female, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Golden Corral.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pepperoni profile in United States.

Audience size
1.8M
in United States
Gender
58.5%♀
41.5% male
Age
38.4
average years
Country rank
#15660
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pepperoni fans

58.5% are female, 41.5% are male, average age 38.4.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Pepperoni audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.4
Estimated audience size1,769,798
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Pepperoni audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Pepperoni audience comes from United States.

Worldwide audience distribution share by country for Pepperoni
CountryShare
United States34.5%
Brazil13.2%
Philippines5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pepperoni audience in United States is strongest.

Fig. 05

Top regions by affinity

Pepperoni fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K2.61×
02North Carolina~100K1.80×
03Tennessee~50K1.37×
04West Virginia~10K1.32×
05South Carolina~30K1.20×
06New York~100K1.11×
07Indiana~30K1.08×
08Ohio~60K1.05×
09Louisiana~20K1.05×
10Arkansas~20K1.05×
11Georgia~60K1.04×
12Mississippi~20K1.04×
13Illinois~60K1.01×
14Kentucky~20K1.01×
15Oklahoma~20K1.01×
16Iowa~10K1.01×
17North Dakota~4K1.01×
18Kansas~10K1.00×
19California~200K0.99×
20Connecticut~20K0.99×
21Pennsylvania~60K0.98×
22Michigan~50K0.97×
23Virginia~40K0.97×
24New Jersey~40K0.96×
25Missouri~30K0.95×
26Nebraska~8K0.95×
27South Dakota~4K0.95×
28Minnesota~20K0.94×
29Massachusetts~30K0.93×
30Maine~6K0.93×
31Maryland~30K0.92×
32Alabama~20K0.92×
33Florida~100K0.91×
34Washington~30K0.91×
35Nevada~20K0.90×
36Arizona~30K0.89×
37Delaware~4K0.89×
38Rhode Island~5K0.88×
39New Mexico~8K0.87×
40Idaho~8K0.87×
41Alaska~3K0.87×
42Vermont~3K0.87×
43Wisconsin~20K0.86×
44Oregon~20K0.86×
45New Hampshire~6K0.85×
46Utah~10K0.84×
47Washington, District of Columbia~4K0.82×
48Colorado~20K0.81×
49Hawaii~6K0.81×
50Montana~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Pepperoni, United States
0.79×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pepperoni audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pepperoni audience
#·InterestCategoryAffinity×
01CiCi's PizzaFood & Beverages21.53×
02Golden CorralFood & Beverages16.96×
03Pizza InnFood & Beverages16.57×
04SizzlerFood & Beverages15.55×
05California Pizza KitchenFood & Beverages15.12×
06Marco's PizzaFood & Beverages12.68×
07LongHorn SteakhouseFood & Beverages5.29×
08IHOPFood & Beverages4.77×
09The Cheesecake FactoryFood & Beverages4.53×
10Jersey Mike's SubsFood & Beverages4.37×
11Applebee'sFood & Beverages4.32×
12Little CaesarsFood & Beverages4.18×
13Jack in the BoxFood & Beverages3.23×
14Texas RoadhouseFood & Beverages3.05×
15Pizza HutFood & Beverages2.89×
16Olive GardenFood & Beverages2.85×
17Buffalo Wild WingsFood & Beverages2.60×
18Papa John's PizzaFood & Beverages2.53×
19Chick-fil-AFood & Beverages2.02×
20Taco BellFood & Beverages1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pepperoni audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pepperoni audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.44×
Convenience OrientationPREMIUM1.40×
IndulgenceJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pepperoni audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.75×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pepperoni have in United States?

Pepperoni has an estimated audience of 1,769,798 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pepperoni fans?

58.5% of Pepperoni fans are female, 41.5% are male, with an average age of 38.4 years.

03

Which brands do Pepperoni fans like most?

Pepperoni fans show strongest brand affinity for Golden Corral (16.96×), CiCi's Pizza (21.53×), and Marco's Pizza (12.68×) over the country average.

04

Where do Pepperoni fans live in United States?

Pepperoni fans in United States are most concentrated in Texas (reach ~400K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pepperoni fans also like?

Beyond Pepperoni itself, the audience over-indexes on CiCi's Pizza (21.53×), Marco's Pizza (12.68×), California Pizza Kitchen (15.12×), and IHOP (4.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Pepperoni audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepperoni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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