Estate planning Audience in United States

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Estate planning has an estimated audience of 3,749,748 people in United States. 55.1% are female, 44.9% are male, average age 49.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jesse Plemons, Jeep Wagoneer, Nebraska Cornhuskers football, Urban horticulture.

The average Estate planning fan in United States is 49.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jesse Plemons, Jeep Wagoneer, with strongest over-indexing on Israel (2.31× the country average). Demographically, the Estate planning audience skews more female with an average age of 49.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Estate planning fans

Demographic split for Estate planning audience in United States
MetricValue
Female55.1%
Male44.9%
Average age49.9
Estimated audience size3,749,748

Audience persona

The typical Estate planning fan in United States is more female, around 49.9 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Estate planning in United States
RegionReachAffinity
California559,3241.36×
Texas329,3461.02×
Florida287,3911.13×
New York217,1531.04×
Illinois129,7091.04×
North Carolina118,6301.05×
Georgia116,0561×
Pennsylvania114,2180.9×
Ohio110,7750.96×
Michigan110,0971.12×
Virginia108,2031.18×
Arizona96,0301.25×
Washington90,8431.21×
New Jersey88,8480.93×
Massachusetts84,4001.14×
Wisconsin78,0821.38×
Tennessee74,0720.98×
Maryland72,5071.12×
Missouri69,3951.15×
Colorado69,1301.17×
Indiana57,7700.84×
Minnesota55,6041.03×
South Carolina52,9150.94×
Oregon52,2901.22×
Alabama47,6200.91×
Kansas41,3501.4×
Oklahoma39,8140.96×
Nevada38,5061.06×
Kentucky38,2040.81×
Louisiana35,3130.73×
Connecticut32,1710.86×
Arkansas31,6651.02×
Utah29,7840.89×
Iowa27,2760.88×
Mississippi20,3670.66×
Idaho20,0881.07×
Hawaii19,3751.2×
Nebraska17,3820.92×
New Hampshire15,8461.07×
Delaware14,6011.41×
New Mexico13,5800.72×
Washington, District of Columbia13,4081.19×
Montana11,9761.15×
Maine10,7790.8×
West Virginia9,6680.55×
Rhode Island9,6150.81×
South Dakota7,9410.92×
North Dakota5,7990.75×
Alaska5,5580.69×
Vermont4,8520.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Estate planning audience
BrandAffinityCategory
Israel2.31×Travel & Leisure
Jesse Plemons2.73×Movies & TV
Jeep Wagoneer4.26×Cars & Mobility
Nebraska Cornhuskers football2.33×Sports
Urban horticulture2.1×Home & Garden
Kendra Scott1.68×Fashion & Accessoires
Cam Ward2.13×Sports
Layne Staley3.41×Music & Radio
Public speaking1.81×Politics & Society
Home staging2.1×Home & Garden
Brunello Cucinelli2.95×Fashion & Accessoires
Overboard (film)3.01×Movies & TV
Charlamagne Tha God3.61×Movies & TV
Glossier2.02×Beauty & Wellness
19 Kids and Counting2×Movies & TV
Steampunk1.73×Fashion & Accessoires
Kento Yamazaki3.86×Movies & TV
Mariel Hemingway3.47×Fashion & Accessoires
Leverage (TV series)2.14×Movies & TV
Nipsey Hussle1.91×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Estate planning audience
TraitClusterScore
Family OrientationCONSERVATISM2.43
Risk AppetiteTHRILL1.95
Career OrientationPOWER1.9
Need for SecurityCONSERVATISM1.79
TravellingTHRILL1.69
Quality AwarenessPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Estate planning
CountryShare
United States54.4%
United Kingdom12.6%
Canada4.8%

See Estate planning audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Estate planning have in United States?

Estate planning has an estimated audience of 3,749,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Estate planning fans?

55.1% of Estate planning fans are female, 44.9% are male, with an average age of 49.9 years.

Which brands do Estate planning fans like most?

Estate planning fans show strongest brand affinity for Israel (2.31×), Jesse Plemons (2.73×), and Jeep Wagoneer (4.26×) over the country average.

Where do Estate planning fans live in United States?

Estate planning fans in United States are most concentrated in California (reach 559,324), Texas (reach 329,346), and Florida (reach 287,391). These three regions account for the largest share of the active audience.

What other brands do Estate planning fans also like?

Beyond Estate planning itself, the audience over-indexes on Jesse Plemons (2.73×), Jeep Wagoneer (4.26×), Nebraska Cornhuskers football (2.33×), and Urban horticulture (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Estate planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.