Gerber Life Insurance Company Audience in United States

Gerber Life Insurance Company logo

Gerber Life Insurance Company has an estimated audience of 841,038 people in United States. 68.0% are female, 32.0% are male, average age 38.2. Top regions: Texas, New York, Florida. Top brand affinities: Mothercare, Home staging, Ridder, Kazakhstan, Elsword, Picnic.

The average Gerber Life Insurance Company fan in United States is 38.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Mothercare, Home staging, Ridder, Kazakhstan, with strongest over-indexing on Mothercare (6.2× the country average). Demographically, the Gerber Life Insurance Company audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Gerber Life Insurance Company fans

Demographic split for Gerber Life Insurance Company audience in United States
MetricValue
Female68.0%
Male32.0%
Average age38.2
Estimated audience size841,038

Audience persona

The typical Gerber Life Insurance Company fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Gerber Life Insurance Company in United States
RegionReachAffinity
Texas66,1690.92×
New York64,7171.38×
Florida50,8970.89×
California50,3320.54×
Georgia46,7941.81×
North Carolina39,0651.54×
Pennsylvania36,7031.3×
Ohio32,6421.26×
Illinois28,1861.01×
Alabama27,5262.34×
Virginia25,7001.25×
Louisiana25,5252.35×
Michigan24,2071.1×
South Carolina23,9351.89×
Maryland23,1791.6×
Tennessee22,8191.35×
New Jersey21,7801.02×
Indiana17,8021.16×
Mississippi15,6842.26×
Missouri14,9991.11×
Kentucky14,9671.42×
Wisconsin10,1540.8×
Arkansas9,6211.39×
Arizona9,3770.55×
Massachusetts9,3250.56×
Oklahoma7,7760.83×
Connecticut7,4350.88×
Washington7,0460.42×
Minnesota6,6580.55×
Colorado5,9090.45×
Iowa5,8120.84×
West Virginia5,5591.42×
Nevada5,5260.68×
Kansas5,2500.79×
Oregon3,5910.37×
Delaware3,1921.38×
Nebraska3,1640.75×
New Mexico2,6830.64×
Utah2,5490.34×
Hawaii2,2440.62×
Washington, District of Columbia2,1410.85×
Rhode Island2,0620.77×
New Hampshire2,0160.61×
Idaho1,8860.45×
Maine1,8080.6×
South Dakota1,3070.67×
Montana1,2570.54×
Alaska1,1340.63×
North Dakota1,1120.64×
Wyoming1,0210.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gerber Life Insurance Company audience
BrandAffinityCategory
Mothercare6.2×Kids & Family
Home staging6.86×Home & Garden
Ridder, Kazakhstan59.98×Travel & Leisure
Elsword20.26×Games
Picnic8.06×Kids & Family
Saving2.96×Business & Career
Jaguar F-Pace13.62×Cars & Mobility
Edelbrock12.21×Cars & Mobility
JDSU2.29×Business & Career
Jingoism1.51×Politics & Society
Fat Albert (film)5.28×Movies & TV
Quezon12.81×Travel & Leisure
Hoonigan5.05×Cars & Mobility
Assassin's Creed II3.92×Games
Fathead (brand)7.84×Arts & Culture
Governor of Michigan3.44×Politics & Society
Nurse education1.51×Kids & Family
Noodle (Gorillaz)1.64×Music & Radio
Mangaka1.94×Literature
Cam Ward1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gerber Life Insurance Company audience
TraitClusterScore
Family OrientationCONSERVATISM1.76
Price SensitivityPREMIUM1.76
Quality AwarenessPREMIUM1.38
ExtroversionTHRILL1.31
Convenience OrientationPREMIUM1.31
Need for SecurityCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Gerber Life Insurance Company
CountryShare
United States99.1%
Canada0.6%
Malaysia0.1%

See Gerber Life Insurance Company audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Gerber Life Insurance Company have in United States?

Gerber Life Insurance Company has an estimated audience of 841,038 people in United States, concentrated in Texas and New York.

What is the gender split and age of Gerber Life Insurance Company fans?

68.0% of Gerber Life Insurance Company fans are female, 32.0% are male, with an average age of 38.2 years.

Which brands do Gerber Life Insurance Company fans like most?

Gerber Life Insurance Company fans show strongest brand affinity for Mothercare (6.2×), Home staging (6.86×), and Ridder, Kazakhstan (59.98×) over the country average.

Where do Gerber Life Insurance Company fans live in United States?

Gerber Life Insurance Company fans in United States are most concentrated in Texas (reach 66,169), New York (reach 64,717), and Florida (reach 50,897). These three regions account for the largest share of the active audience.

What other brands do Gerber Life Insurance Company fans also like?

Beyond Gerber Life Insurance Company itself, the audience over-indexes on Home staging (6.86×), Ridder, Kazakhstan (59.98×), Elsword (20.26×), and Picnic (8.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gerber Life Insurance Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.