Gerber Life Insurance Company Audience in United States
Gerber Life Insurance Company has an estimated audience of 841,038 people in United States. 68.0% are female, 32.0% are male, average age 38.2. Top regions: Texas, New York, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, The UPS Store, Microblogging, Singer-songwriter.
The average Gerber Life Insurance Company fan in United States is 38.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, The UPS Store, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Gerber Life Insurance Company audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Gerber Life Insurance Company fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 38.2 |
| Estimated audience size | 841,038 |
Audience persona
The typical Gerber Life Insurance Company fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 66,169 | 0.92× |
| New York | 64,717 | 1.38× |
| Florida | 50,897 | 0.89× |
| California | 50,332 | 0.54× |
| Georgia | 46,794 | 1.81× |
| North Carolina | 39,065 | 1.54× |
| Pennsylvania | 36,703 | 1.3× |
| Ohio | 32,642 | 1.26× |
| Illinois | 28,186 | 1.01× |
| Alabama | 27,526 | 2.34× |
| Virginia | 25,700 | 1.25× |
| Louisiana | 25,525 | 2.35× |
| Michigan | 24,207 | 1.1× |
| South Carolina | 23,935 | 1.89× |
| Maryland | 23,179 | 1.6× |
| Tennessee | 22,819 | 1.35× |
| New Jersey | 21,780 | 1.02× |
| Indiana | 17,802 | 1.16× |
| Mississippi | 15,684 | 2.26× |
| Missouri | 14,999 | 1.11× |
| Kentucky | 14,967 | 1.42× |
| Wisconsin | 10,154 | 0.8× |
| Arkansas | 9,621 | 1.39× |
| Arizona | 9,377 | 0.55× |
| Massachusetts | 9,325 | 0.56× |
| Oklahoma | 7,776 | 0.83× |
| Connecticut | 7,435 | 0.88× |
| Washington | 7,046 | 0.42× |
| Minnesota | 6,658 | 0.55× |
| Colorado | 5,909 | 0.45× |
| Iowa | 5,812 | 0.84× |
| West Virginia | 5,559 | 1.42× |
| Nevada | 5,526 | 0.68× |
| Kansas | 5,250 | 0.79× |
| Oregon | 3,591 | 0.37× |
| Delaware | 3,192 | 1.38× |
| Nebraska | 3,164 | 0.75× |
| New Mexico | 2,683 | 0.64× |
| Utah | 2,549 | 0.34× |
| Hawaii | 2,244 | 0.62× |
| Washington, District of Columbia | 2,141 | 0.85× |
| Rhode Island | 2,062 | 0.77× |
| New Hampshire | 2,016 | 0.61× |
| Idaho | 1,886 | 0.45× |
| Maine | 1,808 | 0.6× |
| South Dakota | 1,307 | 0.67× |
| Montana | 1,257 | 0.54× |
| Alaska | 1,134 | 0.63× |
| North Dakota | 1,112 | 0.64× |
| Wyoming | 1,021 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| The UPS Store | 6.55× | Shopping |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Felicity Jones | 29.52× | Movies & TV |
| MetLife | 22.56× | Business & Career |
| Term life insurance | 21.22× | Business & Career |
| Christopher Walken | 19.15× | Movies & TV |
| GoToMeeting | 72.05× | Technology & Electronics |
| Waterworld | 28.28× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Esri | 59.98× | Technology & Electronics |
| Patricia Arquette | 16.92× | Movies & TV |
| Kia Sportage | 20.26× | Cars & Mobility |
| Asurion | 22.42× | Business & Career |
| Paperless Post | 17.64× | Shopping |
| Office Depot | 5.36× | Shopping |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Baby food | 5.15× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.76 |
| Price Sensitivity | PREMIUM | 1.76 |
| Quality Awareness | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.31 |
| Convenience Orientation | PREMIUM | 1.31 |
| Need for Security | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.1% |
| Canada | 0.6% |
| Malaysia | 0.1% |
See Gerber Life Insurance Company audiences in other countries
- Gerber Life Insurance Company — Germany
- Gerber Life Insurance Company — United Kingdom
- Gerber Life Insurance Company — France
- Gerber Life Insurance Company — Italy
- Gerber Life Insurance Company — Spain
- Gerber Life Insurance Company — Brazil
- Gerber Life Insurance Company — Japan
- Gerber Life Insurance Company — South Korea
- Gerber Life Insurance Company — India
More Insurances audiences in United States
- Wells Fargo (64,216,926)
- Progressive Corporation (20,643,591)
- GEICO (17,497,369)
- Kaiser Permanente (7,354,672)
- Aetna (5,659,029)
Frequently asked questions
How many fans does Gerber Life Insurance Company have in United States?
Gerber Life Insurance Company has an estimated audience of 841,038 people in United States, concentrated in Texas and New York.
What is the gender split and age of Gerber Life Insurance Company fans?
68.0% of Gerber Life Insurance Company fans are female, 32.0% are male, with an average age of 38.2 years.
Which brands do Gerber Life Insurance Company fans like most?
Gerber Life Insurance Company fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and The UPS Store (6.55×) over the country average.
Where do Gerber Life Insurance Company fans live in United States?
Gerber Life Insurance Company fans in United States are most concentrated in Texas (reach 66,169), New York (reach 64,717), and Florida (reach 50,897). These three regions account for the largest share of the active audience.
What other brands do Gerber Life Insurance Company fans also like?
Beyond Gerber Life Insurance Company itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), The UPS Store (6.55×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gerber Life Insurance Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.