USAA Audience in United States

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USAA has an estimated audience of 8,771,430 people in United States. 42.3% are female, 57.7% are male, average age 44.7. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, nbc chicago, CAC 40, Public speaking, CAC 40.

The average USAA fan in United States is 44.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, nbc chicago, CAC 40, with strongest over-indexing on Urban Outfitters (2.45× the country average). Demographically, the USAA audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: NGO / Political Party

Demographics of USAA fans

Demographic split for USAA audience in United States
MetricValue
Female42.3%
Male57.7%
Average age44.7
Estimated audience size8,771,430

Audience persona

The typical USAA fan in United States is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for USAA in United States
RegionReachAffinity
Texas1,149,1901.52×
California713,0990.74×
Florida612,4541.03×
Georgia408,1901.51×
Virginia379,7941.78×
North Carolina358,6251.36×
New York260,4070.53×
Washington218,8881.24×
Arizona213,8181.19×
Colorado211,3151.53×
South Carolina209,9391.59×
Maryland190,0541.26×
Pennsylvania185,5820.63×
Tennessee167,4110.95×
Alabama164,2421.34×
Ohio162,7990.6×
Illinois149,8420.51×
Missouri130,9990.93×
Louisiana128,5291.14×
New Jersey126,8400.57×
Michigan122,2600.53×
Oklahoma115,2931.18×
Massachusetts105,7860.61×
Oregon97,6480.97×
Kentucky94,3320.86×
Indiana89,9700.56×
Nevada84,8191×
Minnesota79,9630.64×
Mississippi78,8701.09×
Kansas72,3541.05×
Wisconsin70,9760.54×
Arkansas70,0670.97×
Connecticut65,1830.74×
Utah63,5230.81×
New Mexico62,8721.43×
Hawaii49,2681.31×
Idaho46,8141.06×
Nebraska41,5960.95×
Alaska40,1572.14×
Iowa36,4160.5×
West Virginia32,0780.79×
Montana30,8951.27×
New Hampshire30,2070.87×
Maine27,3290.87×
Washington, District of Columbia26,9641.02×
Delaware26,1211.08×
Rhode Island23,0920.83×
South Dakota14,9200.74×
North Dakota14,5270.81×
Wyoming13,3221.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USAA audience
BrandAffinityCategory
Urban Outfitters2.45×Shopping
nbc chicago5.18×Movies & TV
CAC 402.64×Business & Career
Public speaking1.72×Politics & Society
CAC 401.99×Business & Career
Overboard (film)2.86×Movies & TV
Northrop Grumman2.19×Business & Career
Layne Staley1.96×Music & Radio
Brooklyn College3.4×Business & Career
WKRN-TV1.68×Movies & TV
Enfamil1.66×Kids & Family
Leverage (TV series)1.59×Movies & TV
Hebe1.5×Home & Garden
Brunello Cucinelli1.72×Fashion & Accessoires
Israeli cuisine2.08×Food & Beverages
Cadillac Ranch2.55×Cars & Mobility
Al Ahly SC1.76×Sports
Academy Award for Best Visual Effects2.51×Movies & TV
Mariel Hemingway1.96×Fashion & Accessoires
Harry Potter and the Goblet of Fire1.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USAA audience
TraitClusterScore
PatriotismCONSERVATISM2.71
Need for SecurityCONSERVATISM1.51
Quality AwarenessPREMIUM1.39
Career OrientationPOWER1.37
TravellingTHRILL1.19
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for USAA
CountryShare
United States97.2%
Japan0.9%
Germany0.3%

See USAA audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does USAA have in United States?

USAA has an estimated audience of 8,771,430 people in United States, concentrated in Texas and California.

What is the gender split and age of USAA fans?

42.3% of USAA fans are female, 57.7% are male, with an average age of 44.7 years.

Which brands do USAA fans like most?

USAA fans show strongest brand affinity for Urban Outfitters (2.45×), nbc chicago (5.18×), and CAC 40 (2.64×) over the country average.

Where do USAA fans live in United States?

USAA fans in United States are most concentrated in Texas (reach 1,149,190), California (reach 713,099), and Florida (reach 612,454). These three regions account for the largest share of the active audience.

What other brands do USAA fans also like?

Beyond USAA itself, the audience over-indexes on nbc chicago (5.18×), CAC 40 (2.64×), Public speaking (1.72×), and CAC 40 (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USAA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.