A data profile of the people who buy, follow and care about Fairy in France — modelled from more than twelve digital signal sources. Fairy has an estimated audience of 4,016,203 people in France.
Fairy has an estimated audience of 4,016,203 people in France. 63.0% are female, 37.0% are male, average age 43.1. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Zoom lens.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (241.1× the country average).
Demographically, the Fairy audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Fairy fan in France is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Fairy profile in France.
63.0% are female, 37.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.1 |
| Estimated audience size | 4,016,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Fairy audience comes from France.
| Country | Share |
|---|---|
| United States | 21.4% |
| France | 13.9% |
| Italy | 12.4% |
The strongest cross-interests of the Fairy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 251.01× | ||
| 02 | Love & Sex | Kids & Family | 241.10× | ||
| 03 | Christmas Gift | Kids & Family | 41.98× | ||
| 04 | Christmas tree | Kids & Family | 27.36× | ||
| 05 | Kitchen garden | Home & Garden | 20.60× | ||
| 06 | Zoom lens | Technology & Electronics | 17.45× | ||
| 07 | Breast Cancer awareness | Health | 17.19× | ||
| 08 | Hormone | Health | 15.81× | ||
| 09 | Dentistry | Business & Career | 15.55× | ||
| 10 | Girl power | Politics & Society | 14.30× | ||
| 11 | Broadcasting of sports events | Movies & TV | 12.86× | ||
| 12 | Sustainable products | Politics & Society | 9.39× | ||
| 13 | Burnout (psychology) | Health | 9.19× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 9.19× | ||
| 15 | Psoriasis Awareness | Health | 7.92× | ||
| 16 | Voltaire | Literature | 7.91× | ||
| 17 | Improvisation | Music & Radio | 5.39× | ||
| 18 | Permanent residency | Business & Career | 4.31× | ||
| 19 | Real property | Home & Garden | 2.82× | ||
| 20 | Google Maps | Internet & Social Media | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.09× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.83× | |
| Risk Appetite | THRILL | 0.84× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Fairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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