Rascasse Audience Intelligence

Fairy Audience in Germany

A data profile of the people who buy, follow and care about Fairy in Germany — modelled from more than twelve digital signal sources. Fairy has an estimated audience of 560,860 people in Germany.

#19among Software in Germany#4393among Topic in Germany#244in Kids & Family

The average Fairy fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Midsomer Murders, Sabrina Carpenter, Smallville, with strongest over-indexing on Midsomer Murders (17.07× the country average).

Demographically, the Fairy audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fairy fan in Germany is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Midsomer Murders.

Category: Kids & Family · Type: Topic · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fairy profile in Germany.

Audience size
561K
in Germany
Gender
70.6%♀
29.4% male
Age
38.6
average years
Country rank
#10706
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fairy fans

70.6% are female, 29.4% are male, average age 38.6.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Fairy audience in Germany
MetricValue
Female70.6%
Male29.4%
Average age38.6
Estimated audience size560,860
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Fairy audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3922%
40-4926%
50+14%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Fairy audience comes from Germany.

Worldwide audience distribution share by country for Fairy
CountryShare
United States21.4%
France13.9%
Italy12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fairy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fairy fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.23×
02Bremen~6K1.19×
03Hessen~50K1.13×
04Hamburg~10K1.06×
05Bayern~90K1.00×
06Rheinland-Pfalz~30K1.00×
07Nordrhein-Westfalen~100K0.99×
08Niedersachsen~50K0.99×
09Schleswig-Holstein~20K0.99×
10Baden-Württemberg~70K0.97×
11Thüringen~10K0.96×
12Brandenburg~20K0.94×
13Saarland~6K0.94×
14Mecklenburg-Vorpommern~10K0.90×
15Sachsen-Anhalt~10K0.89×
16Sachsen~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Fairy, Germany
0.88×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fairy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fairy audience
#·InterestCategoryAffinity×
01Midsomer MurdersMovies & TV17.07×
02Tinker Bell (film series)Movies & TV17.07×
03Hawaii Five-OMovies & TV17.07×
04Ghost WhispererMovies & TV17.07×
05ShadowhuntersMovies & TV17.07×
06Blue Bloods (TV series)Movies & TV16.72×
07Revenge (TV series)Movies & TV16.71×
08Ron PerlmanMovies & TV14.45×
09OzarksMovies & TV12.89×
10Dylan O'BrienMovies & TV12.59×
11Eyes Wide ShutMovies & TV12.18×
12Tom SelleckMovies & TV12.16×
13SmallvilleMovies & TV11.73×
14Jamie DornanMovies & TV11.56×
15One Tree Hill (TV series)Movies & TV11.33×
16The FlashMovies & TV10.39×
17Jensen AcklesMovies & TV9.74×
18Sabrina CarpenterMusic & Radio9.34×
19Mila KunisMovies & TV8.99×
20The HobbitMovies & TV8.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fairy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fairy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.02×
SpiritualityBALANCE1.68×
TraditionCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fairy audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.73×
Luxury OrientationPREMIUM0.84×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fairy have in Germany?

Fairy has an estimated audience of 560,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fairy fans?

70.6% of Fairy fans are female, 29.4% are male, with an average age of 38.6 years.

03

Which brands do Fairy fans like most?

Fairy fans show strongest brand affinity for Midsomer Murders (17.07×), Sabrina Carpenter (9.34×), and Smallville (11.73×) over the country average.

04

Where do Fairy fans live in Germany?

Fairy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Fairy fans also like?

Beyond Fairy itself, the audience over-indexes on Sabrina Carpenter (9.34×), Smallville (11.73×), Tinker Bell (film series) (17.07×), and Revenge (TV series) (16.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Germany

See Fairy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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