Fairy Audience in Germany
Fairy has an estimated audience of 560,860 people in Germany. 70.6% are female, 29.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Loincloth, KLIX (AM), Škoda Kodiaq, The Hollies (Official).
The average Fairy fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Loincloth, KLIX (AM), with strongest over-indexing on Rossmann (2.12× the country average). Demographically, the Fairy audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Software
Demographics of Fairy fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 38.6 |
| Estimated audience size | 560,860 |
Audience persona
The typical Fairy fan in Germany is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,962 | 1.12× |
| Bayern | 96,330 | 1.07× |
| Baden-Württemberg | 73,022 | 0.95× |
| Niedersachsen | 55,465 | 1.02× |
| Hessen | 54,442 | 1.27× |
| Berlin | 34,166 | 1.36× |
| Rheinland-Pfalz | 28,766 | 1.02× |
| Sachsen | 23,463 | 0.85× |
| Schleswig-Holstein | 19,134 | 0.95× |
| Brandenburg | 14,312 | 0.82× |
| Hamburg | 14,181 | 1.12× |
| Sachsen-Anhalt | 13,245 | 0.91× |
| Thüringen | 11,246 | 0.79× |
| Mecklenburg-Vorpommern | 7,619 | 0.71× |
| Saarland | 5,872 | 0.85× |
| Bremen | 5,601 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.12× | Shopping |
| Loincloth | 6.55× | Fashion & Accessoires |
| KLIX (AM) | 3.89× | Music & Radio |
| Škoda Kodiaq | 2.72× | Cars & Mobility |
| The Hollies (Official) | 7.23× | Music & Radio |
| Saving | 1.55× | Business & Career |
| Este, Veneto | 2.41× | Travel & Leisure |
| Zagreb | 3.51× | Travel & Leisure |
| Grace Slick | 7.46× | Music & Radio |
| Johns Hopkins School of Nursing | 14.84× | Business & Career |
| Gov.uk | 4.03× | Politics & Society |
| Buying and Selling Real Estate | 4.86× | Home & Garden |
| Oral, Kazakhstan | 5.27× | Travel & Leisure |
| Home Delivery | 1.79× | Food & Beverages |
| Figure painting (hobby) | 2.62× | Arts & Culture |
| Ipekyol | 2.45× | Shopping |
| Nationality | 1.74× | Politics & Society |
| Howard Gardner | 15.42× | Literature |
| The Nice Guys | 3.07× | Movies & TV |
| Ho, Ghana | 2.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.58 |
| Pet Ownership | JOY | 1.54 |
| Tradition | CONSERVATISM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Mindfulness | BALANCE | 1.32 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| France | 13.9% |
| Italy | 12.5% |
See Fairy audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Fairy have in Germany?
Fairy has an estimated audience of 560,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fairy fans?
70.6% of Fairy fans are female, 29.4% are male, with an average age of 38.6 years.
Which brands do Fairy fans like most?
Fairy fans show strongest brand affinity for Rossmann (2.12×), Loincloth (6.55×), and KLIX (AM) (3.89×) over the country average.
Where do Fairy fans live in Germany?
Fairy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,962), Bayern (reach 96,330), and Baden-Württemberg (reach 73,022). These three regions account for the largest share of the active audience.
What other brands do Fairy fans also like?
Beyond Fairy itself, the audience over-indexes on Loincloth (6.55×), KLIX (AM) (3.89×), Škoda Kodiaq (2.72×), and The Hollies (Official) (7.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.