Rascasse Audience Intelligence

The Social Network Audience in United States

A data profile of the people who buy, follow and care about The Social Network in United States — modelled from more than twelve digital signal sources. The Social Network has an estimated audience of 2,678,347 people in United States.

#563among Movie / TV Show / Series in United States#1572in Movies & TV

The average The Social Network fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jesse Eisenberg, Gangs of New York, Requiem for a Dream, with strongest over-indexing on Jesse Eisenberg (52.32× the country average).

Demographically, the The Social Network audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Social Network fan in United States is balanced, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Jesse Eisenberg.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Social Network profile in United States.

Audience size
2.7M
in United States
Gender
50.3%♀
49.7% male
Age
43.0
average years
Country rank
#11282
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Social Network viewers

50.3% are female, 49.7% are male, average age 43.0.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for The Social Network audience in United States
MetricValue
Female50.3%
Male49.7%
Average age43.0
Estimated audience size2,678,347
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the The Social Network audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4920%
50+32%
Fig. 04

Worldwide distribution

27.0%

of the worldwide The Social Network audience comes from United States.

Worldwide audience distribution share by country for The Social Network
CountryShare
United States27.0%
India8.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Social Network audience in United States is strongest.

Fig. 05

Top regions by affinity

The Social Network fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K1.36×
02Utah~30K1.30×
03California~300K1.24×
04Washington, District of Columbia~9K1.23×
05New York~200K1.19×
06Connecticut~30K1.16×
07New Jersey~70K1.14×
08Rhode Island~9K1.13×
09Illinois~100K1.12×
10Washington~60K1.12×
11Oregon~30K1.08×
12Vermont~5K1.08×
13Texas~200K1.06×
14Pennsylvania~90K1.06×
15Idaho~10K1.06×
16Colorado~40K1.05×
17Minnesota~40K1.05×
18Indiana~50K1.04×
19New Hampshire~10K1.04×
20Virginia~60K1.03×
21Michigan~70K1.02×
22Nebraska~10K1.01×
23Arizona~50K1.00×
24Missouri~40K1.00×
25Iowa~20K1.00×
26Kansas~20K1.00×
27Wisconsin~40K0.99×
28Oklahoma~30K0.98×
29Ohio~80K0.97×
30Maryland~40K0.97×
31North Dakota~5K0.97×
32Georgia~80K0.96×
33Kentucky~30K0.96×
34Maine~9K0.96×
35Montana~7K0.96×
36North Carolina~70K0.93×
37Tennessee~50K0.93×
38Florida~200K0.92×
39South Dakota~5K0.92×
40Delaware~6K0.91×
41Arkansas~20K0.90×
42Nevada~20K0.89×
43New Mexico~10K0.89×
44Alaska~5K0.89×
45Louisiana~30K0.84×
46South Carolina~30K0.83×
47West Virginia~10K0.83×
48Hawaii~9K0.83×
49Alabama~30K0.77×
50Mississippi~20K0.77×
Fig. 06

Affinity by region

Affinity by region — The Social Network, United States
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Social Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Social Network audience
#·InterestCategoryAffinity×
01Jesse EisenbergMovies & TV52.32×
02Gangs of New YorkMovies & TV51.76×
03Requiem for a DreamMovies & TV21.26×
04Dead Poets SocietyMovies & TV15.19×
05American Beauty (1999 film)Movies & TV14.26×
06Elderly careHealth8.90×
07Sustainable energyHome & Garden5.74×
08QVCMovies & TV5.67×
09Weather forecastingHome & Garden5.25×
10FedExBusiness & Career4.82×
11Renewable energyBusiness & Career4.59×
12LaptopTechnology & Electronics4.28×
13Vehicle insuranceCars & Mobility3.64×
14Mortgage loansBusiness & Career3.44×
15Discount storesShopping3.30×
16PinterestInternet & Social Media2.91×
17McDonald'sFood & Beverages2.70×
18Shopping mallsShopping2.64×
19SubwayFood & Beverages2.56×
20Pizza HutFood & Beverages2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Social Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Social Network audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.56×
PatriotismCONSERVATISM2.36×
Convenience OrientationPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Social Network audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.74×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Social Network have in United States?

The Social Network has an estimated audience of 2,678,347 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Social Network viewers?

50.3% of The Social Network fans are female, 49.7% are male, with an average age of 43.0 years.

03

Which brands do The Social Network fans like most?

The Social Network fans show strongest brand affinity for Jesse Eisenberg (52.32×), Gangs of New York (51.76×), and Requiem for a Dream (21.26×) over the country average.

04

Where do The Social Network fans live in United States?

The Social Network fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Social Network fans also like?

Beyond The Social Network itself, the audience over-indexes on Gangs of New York (51.76×), Requiem for a Dream (21.26×), FedEx (4.82×), and Pinterest (2.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Social Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Social Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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