The Social Network Audience in United States

The Social Network logo

The Social Network has an estimated audience of 2,554,516 people in United States. 50.3% are female, 49.7% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, Grinch.

The average The Social Network fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.81× the country average). Demographically, the The Social Network audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Social Network fans

Demographic split for The Social Network audience in United States
MetricValue
Female50.3%
Male49.7%
Average age43.0
Estimated audience size2,554,516

Audience persona

The typical The Social Network fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for The Social Network in United States
RegionReachAffinity
California360,5741.28×
Texas236,8091.08×
New York173,7391.22×
Florida168,1350.97×
Illinois98,7381.16×
Pennsylvania95,9541.12×
Georgia77,6790.99×
Ohio76,9630.98×
New Jersey76,6541.18×
North Carolina73,8190.96×
Massachusetts72,0641.43×
Michigan69,4171.04×
Virginia66,2401.06×
Washington59,1621.15×
Arizona50,0760.96×
Indiana49,6411.06×
Tennessee47,6650.93×
Colorado43,7341.09×
Maryland42,7930.97×
Missouri42,4941.03×
Minnesota39,9091.09×
Wisconsin39,2121.02×
Oregon33,2181.13×
Kentucky31,1380.97×
South Carolina31,1040.81×
Connecticut30,3161.18×
Utah29,8601.31×
Oklahoma28,4211×
Louisiana27,7850.84×
Alabama24,8140.7×
Nevada21,7340.88×
Iowa20,4870.97×
Kansas20,1301×
Arkansas18,1900.86×
Mississippi15,3080.73×
Idaho13,6031.06×
Nebraska12,4050.97×
New Mexico10,5470.82×
New Hampshire10,4131.03×
Washington, District of Columbia10,0521.31×
Rhode Island9,0301.11×
Hawaii8,6810.79×
West Virginia8,6730.73×
Maine8,4010.92×
Montana6,3200.89×
Delaware6,3090.9×
South Dakota5,0630.86×
Vermont4,7401.06×
North Dakota4,7280.9×
Alaska3,8760.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Social Network audience
BrandAffinityCategory
Goop14.81×Internet & Social Media
Governor of Michigan15.76×Politics & Society
Wok13.16×Food & Beverages
Google Home12.53×Technology & Electronics
Grinch7.42×Movies & TV
Hibachi13.98×Food & Beverages
Israel3.5×Travel & Leisure
Grace Slick14.49×Music & Radio
headspace14.4×Health
Vocal harmony6.98×Music & Radio
No Escape (1994 film)16.9×Movies & TV
Cherish (group)14.79×Music & Radio
Ira Glass20.45×Music & Radio
TV Fanatic12.31×Movies & TV
El Paso County, Colorado14.37×Travel & Leisure
Hipster10.02×Politics & Society
Guitarist (magazine)11.83×Music & Radio
Cryptic crossword14.83×Technology & Electronics
Kikar HaShabbat15.45×News
Fairy godmother6.91×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Social Network audience
TraitClusterScore
PatriotismCONSERVATISM1.6
Need for SecurityCONSERVATISM1.38
Family OrientationCONSERVATISM1.31
Career OrientationPOWER1.28
ExtroversionTHRILL1.27
MindfulnessBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for The Social Network
CountryShare
United States26.1%
India8.2%
United Kingdom6.2%

See The Social Network audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Social Network have in United States?

The Social Network has an estimated audience of 2,554,516 people in United States, concentrated in California and Texas.

What is the gender split and age of The Social Network fans?

50.3% of The Social Network fans are female, 49.7% are male, with an average age of 43.0 years.

Which brands do The Social Network fans like most?

The Social Network fans show strongest brand affinity for Goop (14.81×), Governor of Michigan (15.76×), and Wok (13.16×) over the country average.

Where do The Social Network fans live in United States?

The Social Network fans in United States are most concentrated in California (reach 360,574), Texas (reach 236,809), and New York (reach 173,739). These three regions account for the largest share of the active audience.

What other brands do The Social Network fans also like?

Beyond The Social Network itself, the audience over-indexes on Governor of Michigan (15.76×), Wok (13.16×), Google Home (12.53×), and Grinch (7.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Social Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.