The Social Network Audience in Germany

The Social Network has an estimated audience of 328,730 people in Germany. 52.0% are female, 48.0% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Efficient energy use, City of God (2002 film), Boston Legal, Diego Maradona, Good Will Hunting.

The average The Social Network fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Efficient energy use, City of God (2002 film), Boston Legal, with strongest over-indexing on Efficient energy use (10.78× the country average). Demographically, the The Social Network audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Social Network fans

Demographic split for The Social Network audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age41.6
Estimated audience size328,730

Audience persona

The typical The Social Network fan in Germany is balanced, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.

Top regions in Germany

Top regions ranked by reach for The Social Network in Germany
RegionReachAffinity
Nordrhein-Westfalen73,5581.02×
Bayern55,1391.04×
Baden-Württemberg44,961
Niedersachsen31,897
Hessen29,9731.2×
Berlin18,5061.26×
Sachsen15,7470.98×
Rheinland-Pfalz15,2130.92×
Schleswig-Holstein11,795
Brandenburg9,9520.98×
Hamburg8,4811.14×
Thüringen7,6940.92×
Sachsen-Anhalt7,4410.87×
Mecklenburg-Vorpommern5,0670.81×
Saarland3,3900.84×
Bremen2,8691.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Social Network audience
BrandAffinityCategory
Efficient energy use10.78×Technology & Electronics
City of God (2002 film)37.89×Movies & TV
Boston Legal56.13×Movies & TV
Diego Maradona33.01×Sports
Good Will Hunting19.53×Movies & TV
Remember the Titans53.63×Movies & TV
TikTok2.89×Internet & Social Media
Panic Room35.72×Movies & TV
Hacksaw Ridge17.65×Movies & TV
The Grand Budapest Hotel16.11×Movies & TV
American Hustle31.18×Movies & TV
There Will Be Blood20×Movies & TV
Gene Simmons19.14×Music & Radio
Mary Shelley25.71×Literature
The Closer32.7×Movies & TV
VfB Stuttgart2.9×Sports
Sausage Party20×Movies & TV
Mnet (TV channel)29.57×Movies & TV
Self care3.45×Health
The Man in the High Castle (TV series)17.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Social Network audience
TraitClusterScore
SustainabilityBALANCE1.47
DIY MentalityTHRILL1.45
Convenience OrientationPREMIUM1.43
Early Adopter MentalityPOWER1.32
Pet OwnershipJOY1.31
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for The Social Network
CountryShare
United States26.1%
India8.2%
United Kingdom6.2%

See The Social Network audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does The Social Network have in Germany?

The Social Network has an estimated audience of 328,730 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The Social Network fans?

52.0% of The Social Network fans are female, 48.0% are male, with an average age of 41.6 years.

Which brands do The Social Network fans like most?

The Social Network fans show strongest brand affinity for Efficient energy use (10.78×), City of God (2002 film) (37.89×), and Boston Legal (56.13×) over the country average.

Where do The Social Network fans live in Germany?

The Social Network fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,558), Bayern (reach 55,139), and Baden-Württemberg (reach 44,961). These three regions account for the largest share of the active audience.

What other brands do The Social Network fans also like?

Beyond The Social Network itself, the audience over-indexes on City of God (2002 film) (37.89×), Boston Legal (56.13×), Diego Maradona (33.01×), and Good Will Hunting (19.53×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Social Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.