Rascasse Audience Intelligence

The Social Network Audience in Germany

A data profile of the people who buy, follow and care about The Social Network in Germany — modelled from more than twelve digital signal sources. The Social Network has an estimated audience of 304,683 people in Germany.

#1029among Movie / TV Show / Series in Germany#2865in Movies & TV

The average The Social Network fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, City of God (2002 film), Panic Room, with strongest over-indexing on Efficient energy use (13.54× the country average).

Demographically, the The Social Network audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Social Network fan in Germany is balanced, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Efficient energy use.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Social Network profile in Germany.

Audience size
305K
in Germany
Gender
52.0%♀
48.0% male
Age
41.6
average years
Country rank
#17121
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Social Network viewers

52.0% are female, 48.0% are male, average age 41.6.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for The Social Network audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age41.6
Estimated audience size304,683
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the The Social Network audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3926%
40-4928%
50+19%
Fig. 04

Worldwide distribution

3.1%

of the worldwide The Social Network audience comes from Germany.

Worldwide audience distribution share by country for The Social Network
CountryShare
United States27.0%
India8.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Social Network audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Social Network fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.26×
02Hessen~30K1.16×
03Hamburg~8K1.13×
04Bremen~3K1.04×
05Nordrhein-Westfalen~70K1.02×
06Bayern~50K1.02×
07Schleswig-Holstein~10K1.01×
08Niedersachsen~30K0.98×
09Baden-Württemberg~40K0.97×
10Sachsen~20K0.97×
11Brandenburg~10K0.97×
12Rheinland-Pfalz~20K0.94×
13Thüringen~8K0.93×
14Sachsen-Anhalt~8K0.91×
15Saarland~4K0.89×
16Mecklenburg-Vorpommern~5K0.86×
Fig. 06

Affinity by region

Affinity by region — The Social Network, Germany
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Social Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Social Network audience
#·InterestCategoryAffinity×
01City of God (2002 film)Movies & TV54.75×
02Remember the TitansMovies & TV47.72×
03Panic RoomMovies & TV39.42×
04Mary ShelleyLiterature29.43×
05Hacksaw RidgeMovies & TV22.46×
06There Will Be BloodMovies & TV20.00×
07Gene SimmonsMusic & Radio20.00×
08Diego MaradonaSports19.82×
09American Beauty (1999 film)Movies & TV15.46×
10Schindler's ListMovies & TV15.40×
11The Grand Budapest HotelMovies & TV15.15×
12Good Will HuntingMovies & TV13.93×
13Efficient energy useTechnology & Electronics13.54×
14Jennifer LawrenceMovies & TV9.11×
15Nicholas HoultMovies & TV9.08×
16LaptopTechnology & Electronics3.85×
17NatureHome & Garden3.34×
18EmailTechnology & Electronics3.27×
19FamilyKids & Family2.58×
20GermanyTravel & Leisure1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Social Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Social Network audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.58×
Need for SecurityCONSERVATISM1.58×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Social Network audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Sports ActivityPOWER0.79×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Social Network have in Germany?

The Social Network has an estimated audience of 304,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Social Network viewers?

52.0% of The Social Network fans are female, 48.0% are male, with an average age of 41.6 years.

03

Which brands do The Social Network fans like most?

The Social Network fans show strongest brand affinity for Efficient energy use (13.54×), City of God (2002 film) (54.75×), and Panic Room (39.42×) over the country average.

04

Where do The Social Network fans live in Germany?

The Social Network fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Social Network fans also like?

Beyond The Social Network itself, the audience over-indexes on City of God (2002 film) (54.75×), Panic Room (39.42×), Hacksaw Ridge (22.46×), and Schindler's List (15.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See The Social Network audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Social Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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