The Social Network Audience in Germany
The Social Network has an estimated audience of 328,730 people in Germany. 52.0% are female, 48.0% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grimma, Kuopio, Hachis Parmentier, Knauf Insulation, Home construction.
The average The Social Network fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grimma, Kuopio, Hachis Parmentier, with strongest over-indexing on Grimma (31.18× the country average). Demographically, the The Social Network audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Social Network fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.6 |
| Estimated audience size | 328,730 |
Audience persona
The typical The Social Network fan in Germany is balanced, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Grimma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,558 | 1.02× |
| Bayern | 55,139 | 1.04× |
| Baden-Württemberg | 44,961 | 1× |
| Niedersachsen | 31,897 | 1× |
| Hessen | 29,973 | 1.2× |
| Berlin | 18,506 | 1.26× |
| Sachsen | 15,747 | 0.98× |
| Rheinland-Pfalz | 15,213 | 0.92× |
| Schleswig-Holstein | 11,795 | 1× |
| Brandenburg | 9,952 | 0.98× |
| Hamburg | 8,481 | 1.14× |
| Thüringen | 7,694 | 0.92× |
| Sachsen-Anhalt | 7,441 | 0.87× |
| Mecklenburg-Vorpommern | 5,067 | 0.81× |
| Saarland | 3,390 | 0.84× |
| Bremen | 2,869 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grimma | 31.18× | Travel & Leisure |
| Kuopio | 56.13× | Travel & Leisure |
| Hachis Parmentier | 21.17× | Food & Beverages |
| Knauf Insulation | 20× | Business & Career |
| Home construction | 1.5× | Home & Garden |
| Kalidou Koulibaly | 32.7× | Sports |
| Zagreb | 6.14× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.65× | Shopping |
| Goma | 9.57× | Travel & Leisure |
| Progressive rock | 1.5× | Music & Radio |
| Christmas Gift | 1.58× | Kids & Family |
| Birthday Gifts | 1.51× | Kids & Family |
| Urban horticulture | 1.55× | Home & Garden |
| Corona (band) | 2.12× | Music & Radio |
| Moroccan riad | 4.9× | Politics & Society |
| Oracle Certification Program | 16.11× | Technology & Electronics |
| Gudrun Sjödén | 1.96× | Fashion & Accessoires |
| Jason Clarke (actor) | 2.74× | Movies & TV |
| Newborn screening | 4.88× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.45 |
| Convenience Orientation | PREMIUM | 1.43 |
| Early Adopter Mentality | POWER | 1.32 |
| Pet Ownership | JOY | 1.31 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| India | 8.2% |
| United Kingdom | 6.2% |
See The Social Network audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does The Social Network have in Germany?
The Social Network has an estimated audience of 328,730 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Social Network fans?
52.0% of The Social Network fans are female, 48.0% are male, with an average age of 41.6 years.
Which brands do The Social Network fans like most?
The Social Network fans show strongest brand affinity for Grimma (31.18×), Kuopio (56.13×), and Hachis Parmentier (21.17×) over the country average.
Where do The Social Network fans live in Germany?
The Social Network fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,558), Bayern (reach 55,139), and Baden-Württemberg (reach 44,961). These three regions account for the largest share of the active audience.
What other brands do The Social Network fans also like?
Beyond The Social Network itself, the audience over-indexes on Kuopio (56.13×), Hachis Parmentier (21.17×), Knauf Insulation (20×), and Home construction (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Social Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.