Rascasse Audience Intelligence

Paul Wall Audience in United States

A data profile of the people who buy, follow and care about Paul Wall in United States — modelled from more than twelve digital signal sources. Paul Wall has an estimated audience of 1,307,369 people in United States.

#126among Hip hop in United States#4102among Person in United States#2409in Music & Radio

The average Paul Wall fan in United States is 36.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wingstop, El Pollo Loco, Whataburger, with strongest over-indexing on Wingstop (11.28× the country average).

Demographically, the Paul Wall audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Wall fan in United States is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Wall profile in United States.

Audience size
1.3M
in United States
Gender
49.0%♀
51.0% male
Age
36.8
average years
Country rank
#19635
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Wall fans

49.0% are female, 51.0% are male, average age 36.8.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Paul Wall audience in United States
MetricValue
Female49.0%
Male51.0%
Average age36.8
Estimated audience size1,307,369
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Paul Wall audience in United States
Age bracketShare%
16-1918%
20-2925%
30-3927%
40-4921%
50+9%
Fig. 04

Worldwide distribution

86.2%

of the worldwide Paul Wall audience comes from United States.

Worldwide audience distribution share by country for Paul Wall
CountryShare
United States86.2%
Canada2.9%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Wall audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Wall fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K2.76×
02Louisiana~40K1.99×
03Mississippi~20K1.70×
04Oklahoma~30K1.63×
05Arkansas~20K1.55×
06Alabama~30K1.42×
07Tennessee~40K1.31×
08Kentucky~20K1.31×
09New Mexico~9K1.30×
10Georgia~60K1.28×
11Kansas~10K1.22×
12South Carolina~30K1.21×
13North Carolina~50K1.18×
14West Virginia~8K1.17×
15Missouri~30K1.15×
16Indiana~30K1.12×
17Ohio~50K1.11×
18Nebraska~8K1.07×
19Arizona~30K1.03×
20Nevada~10K1.02×
21Florida~90K0.98×
22Colorado~20K0.97×
23Michigan~30K0.94×
24Virginia~30K0.94×
25Maryland~20K0.93×
26Illinois~40K0.92×
27Iowa~10K0.92×
28Washington, District of Columbia~4K0.88×
29Delaware~3K0.85×
30Alaska~3K0.84×
31Wisconsin~20K0.83×
32North Dakota~2K0.81×
33Washington~20K0.80×
34California~100K0.79×
35South Dakota~3K0.79×
36Wyoming~2K0.79×
37Montana~3K0.78×
38Pennsylvania~40K0.76×
39Oregon~10K0.75×
40Minnesota~10K0.72×
41Idaho~5K0.72×
42Rhode Island~3K0.72×
43Connecticut~10K0.69×
44Hawaii~4K0.68×
45New York~50K0.67×
46Maine~3K0.67×
47New Hampshire~4K0.64×
48Massachusetts~20K0.62×
49Utah~8K0.61×
50New Jersey~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Paul Wall, United States
0.59×1.00×2.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Wall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Wall audience
#·InterestCategoryAffinity×
01Theo RossiMovies & TV56.89×
02YogurtlandFood & Beverages53.69×
03JWowwMovies & TV47.56×
04Snow Tha ProductMusic & Radio44.30×
05Taco CabanaFood & Beverages41.94×
06Bone Thugs-n-HarmonyMusic & Radio32.73×
07Jill ScottMusic & Radio32.43×
08Oscar De La HoyaSports31.78×
09JarritosFood & Beverages31.34×
10El Pollo LocoFood & Beverages29.24×
11Round Table PizzaFood & Beverages25.58×
12PinkberryFood & Beverages22.73×
13University of CaliforniaBusiness & Career20.42×
14Knott's Berry FarmTravel & Leisure19.93×
15John LeguizamoMovies & TV17.60×
16WhataburgerFood & Beverages14.72×
17DreamHealth13.48×
18Famous FootwearFood & Beverages12.72×
19WingstopFood & Beverages11.28×
20Credit KarmaBusiness & Career5.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Wall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Wall audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
Convenience OrientationPREMIUM1.62×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Wall audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.49×
DIY MentalityTHRILL0.60×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Wall have in United States?

Paul Wall has an estimated audience of 1,307,369 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Paul Wall fans?

49.0% of Paul Wall fans are female, 51.0% are male, with an average age of 36.8 years.

03

Which brands do Paul Wall fans like most?

Paul Wall fans show strongest brand affinity for Wingstop (11.28×), El Pollo Loco (29.24×), and Whataburger (14.72×) over the country average.

04

Where do Paul Wall fans live in United States?

Paul Wall fans in United States are most concentrated in Texas (reach ~300K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Wall fans also like?

Beyond Paul Wall itself, the audience over-indexes on El Pollo Loco (29.24×), Whataburger (14.72×), Yogurtland (53.69×), and Taco Cabana (41.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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