Paul Wall Audience in United States

Paul Wall has an estimated audience of 1,410,873 people in United States. 49.0% are female, 51.0% are male, average age 36.8. Top regions: Texas, California, Florida. Top brand affinities: Wingstop, Yogurtland, Taco Cabana, El Pollo Loco, Whataburger.

The average Paul Wall fan in United States is 36.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Wingstop, Yogurtland, Taco Cabana, with strongest over-indexing on Wingstop (12.94× the country average). Demographically, the Paul Wall audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Paul Wall fans

Demographic split for Paul Wall audience in United States
MetricValue
Female49.0%
Male51.0%
Average age36.8
Estimated audience size1,410,873

Audience persona

The typical Paul Wall fan in United States is balanced, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wingstop.

Top regions in United States

Top regions ranked by reach for Paul Wall in United States
RegionReachAffinity
Texas331,8082.74×
California125,5450.81×
Florida95,7171×
Georgia58,3621.34×
New York54,5600.69×
North Carolina52,2371.23×
Ohio50,7871.17×
Illinois45,6480.97×
Tennessee37,7591.33×
Pennsylvania37,4520.79×
Louisiana37,1822.04×
Michigan35,4760.96×
Virginia33,6180.98×
Arizona30,9841.08×
Indiana30,4561.18×
Alabama28,6931.46×
Missouri27,3031.2×
South Carolina27,2451.28×
Oklahoma26,3701.68×
Maryland23,2500.96×
Washington23,0490.81×
Kentucky22,8381.29×
New Jersey22,2450.62×
Colorado21,8470.98×
Mississippi20,0591.73×
Wisconsin18,3790.87×
Arkansas17,5811.51×
Massachusetts17,1700.62×
Nevada14,5051.06×
Minnesota14,4150.71×
Kansas12,0861.09×
Oregon11,9890.74×
Iowa11,1230.96×
Connecticut9,7880.69×
New Mexico8,7601.24×
Nebraska7,6551.08×
Utah7,2570.57×
West Virginia7,1051.08×
Idaho4,4120.62×
Hawaii3,8900.64×
Washington, District of Columbia3,5870.85×
Delaware3,1180.8×
Rhode Island2,9590.66×
New Hampshire2,9450.53×
Maine2,8510.56×
South Dakota2,3810.73×
Montana2,3150.59×
North Dakota2,0950.72×
Alaska2,0890.69×
Wyoming1,3510.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Wall audience
BrandAffinityCategory
Wingstop12.94×Food & Beverages
Yogurtland61.02×Food & Beverages
Taco Cabana48.16×Food & Beverages
El Pollo Loco28.95×Food & Beverages
Whataburger12.32×Food & Beverages
Round Table Pizza31.1×Food & Beverages
Anna Kendrick25.13×Movies & TV
Famous Footwear15.16×Food & Beverages
Idris Elba21.31×Movies & TV
JWoww43.41×Movies & TV
Jane the Virgin27.63×Movies & TV
Google Maps4.33×Internet & Social Media
Houston Astros8.87×Sports
Capital One3.83×Business & Career
Indeed.com3.13×Business & Career
Jill Scott15.66×Music & Radio
PacSun5.77×Fashion & Accessoires
Jarritos20.89×Food & Beverages
Oscar De La Hoya18.86×Sports
CarGurus4.05×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Wall audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
Convenience OrientationPREMIUM1.36
Family OrientationCONSERVATISM1.34
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.23
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Paul Wall
CountryShare
United States87.0%
Canada2.8%
United Kingdom1.9%

See Paul Wall audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Paul Wall have in United States?

Paul Wall has an estimated audience of 1,410,873 people in United States, concentrated in Texas and California.

What is the gender split and age of Paul Wall fans?

49.0% of Paul Wall fans are female, 51.0% are male, with an average age of 36.8 years.

Which brands do Paul Wall fans like most?

Paul Wall fans show strongest brand affinity for Wingstop (12.94×), Yogurtland (61.02×), and Taco Cabana (48.16×) over the country average.

Where do Paul Wall fans live in United States?

Paul Wall fans in United States are most concentrated in Texas (reach 331,808), California (reach 125,545), and Florida (reach 95,717). These three regions account for the largest share of the active audience.

What other brands do Paul Wall fans also like?

Beyond Paul Wall itself, the audience over-indexes on Yogurtland (61.02×), Taco Cabana (48.16×), El Pollo Loco (28.95×), and Whataburger (12.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Wall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.