Rascasse Audience Intelligence

Outdoor Retailer Audience in United States

A data profile of the people who buy, follow and care about Outdoor Retailer in United States — modelled from more than twelve digital signal sources. Outdoor Retailer has an estimated audience of 383,930 people in United States.

#12479among Topic in United States#588in Shopping

The average Outdoor Retailer fan in United States is 31.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Minnesota.

Top brand affinities include Ryder Cup, The Place Beyond the Pines, Ski resort, with strongest over-indexing on Ryder Cup (13.98× the country average).

Demographically, the Outdoor Retailer audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outdoor Retailer fan in United States is balanced, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Ryder Cup.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoor Retailer profile in United States.

Audience size
384K
in United States
Gender
47.0%♀
53.0% male
Age
31.8
average years
Country rank
#42539
Topic in United States
Fig. 01

Search interest · 12-month trend

+59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outdoor Retailer fans

47.0% are female, 53.0% are male, average age 31.8.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Outdoor Retailer audience in United States
MetricValue
Female47.0%
Male53.0%
Average age31.8
Estimated audience size383,930
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Outdoor Retailer audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Outdoor Retailer audience comes from United States.

Worldwide audience distribution share by country for Outdoor Retailer
CountryShare
United States13.6%
Saudi Arabia12.6%
Brazil10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoor Retailer audience in United States is strongest.

Fig. 05

Top regions by affinity

Outdoor Retailer fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K7.07×
02Minnesota~30K5.06×
03Idaho~4K2.21×
04Colorado~10K1.75×
05Montana~1K1.20×
06Vermont<1K1.19×
07Oregon~5K1.16×
08South Dakota~1K1.16×
09Alaska<1K1.10×
10Maine~2K1.09×
11North Dakota<1K1.06×
12Washington~8K1.01×
13New Hampshire~2K1.01×
14Rhode Island~1K0.96×
15Delaware~1K0.96×
16Texas~30K0.94×
17West Virginia~2K0.94×
18Hawaii~2K0.92×
19Washington, District of Columbia~1K0.92×
20Arkansas~3K0.91×
21Alabama~5K0.90×
22Kansas~3K0.90×
23Nebraska~2K0.90×
24New Mexico~2K0.90×
25Mississippi~3K0.89×
26Wisconsin~5K0.85×
27Oklahoma~4K0.85×
28Connecticut~3K0.85×
29Iowa~3K0.85×
30Nevada~3K0.84×
31Massachusetts~6K0.83×
32Louisiana~4K0.83×
33Kentucky~4K0.83×
34Pennsylvania~10K0.80×
35Michigan~8K0.80×
36South Carolina~5K0.80×
37Tennessee~6K0.78×
38Missouri~5K0.78×
39North Carolina~9K0.76×
40Indiana~5K0.75×
41Arizona~6K0.74×
42Maryland~5K0.74×
43Ohio~8K0.70×
44Virginia~7K0.70×
45California~30K0.69×
46New York~10K0.68×
47Georgia~8K0.68×
48Illinois~9K0.67×
49New Jersey~7K0.67×
50Florida~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Outdoor Retailer, United States
0.57×1.00×7.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoor Retailer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoor Retailer audience
#·InterestCategoryAffinity×
01VasaloppetSports98.12×
02The Place Beyond the PinesMovies & TV41.92×
03Sarah BrightmanMusic & Radio29.82×
04Pacific Crest TrailTravel & Leisure29.39×
05The Day After TomorrowMovies & TV15.73×
06Jennifer's BodyMovies & TV14.27×
07Ryder CupSports13.98×
08SpaceballsMovies & TV13.86×
09Brooks KoepkaSports13.53×
10Blondie (band)Music & Radio13.19×
11Ski resortTravel & Leisure8.44×
12Alpine skiingSports6.24×
13Costa RicaTravel & Leisure6.10×
14Standup paddleboardingSports5.35×
15Tiger WoodsSports5.08×
16Non-alcoholic beverageFood & Beverages4.14×
17FedExBusiness & Career3.76×
18InnovationBusiness & Career3.59×
19Planet FitnessSports2.56×
20Nonprofit organizationPolitics & Society2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoor Retailer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoor Retailer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
SustainabilityBALANCE1.84×
Sports ActivityPOWER1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoor Retailer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
Need for SecurityCONSERVATISM0.84×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outdoor Retailer have in United States?

Outdoor Retailer has an estimated audience of 383,930 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Outdoor Retailer fans?

47.0% of Outdoor Retailer fans are female, 53.0% are male, with an average age of 31.8 years.

03

Which brands do Outdoor Retailer fans like most?

Outdoor Retailer fans show strongest brand affinity for Ryder Cup (13.98×), The Place Beyond the Pines (41.92×), and Ski resort (8.44×) over the country average.

04

Where do Outdoor Retailer fans live in United States?

Outdoor Retailer fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Minnesota (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Outdoor Retailer fans also like?

Beyond Outdoor Retailer itself, the audience over-indexes on The Place Beyond the Pines (41.92×), Ski resort (8.44×), Alpine skiing (6.24×), and Blondie (band) (13.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Outdoor Retailer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor Retailer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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