Outdoor Retailer Audience in United States

Outdoor Retailer logo

Outdoor Retailer has an estimated audience of 383,930 people in United States. 47.0% are female, 53.0% are male, average age 31.8. Top regions: Minnesota, California, Utah. Top brand affinities: Home Delivery, Throne of Glass, Home Bargains, Cam Ward, Elsword.

The average Outdoor Retailer fan in United States is 31.8 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Utah. Top brand affinities include Home Delivery, Throne of Glass, Home Bargains, with strongest over-indexing on Home Delivery (10.9× the country average). Demographically, the Outdoor Retailer audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Outdoor Retailer fans

Demographic split for Outdoor Retailer audience in United States
MetricValue
Female47.0%
Male53.0%
Average age31.8
Estimated audience size383,930

Audience persona

The typical Outdoor Retailer fan in United States is balanced, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Home Delivery.

Top regions in United States

Top regions ranked by reach for Outdoor Retailer in United States
RegionReachAffinity
Minnesota39,5137.18×
California31,3440.74×
Utah20,7766.04×
Colorado15,0612.49×
New York12,6330.59×
Texas10,5360.32×
Washington9,4871.23×
Florida7,3710.28×
Oregon6,6391.51×
Georgia6,1900.52×
Massachusetts5,9090.78×
Illinois5,5350.43×
Michigan5,3040.53×
North Carolina5,2600.46×
Pennsylvania5,2270.4×
Arizona4,3180.55×
Ohio4,2620.36×
Wisconsin3,8690.67×
Virginia3,8050.41×
Tennessee3,7660.49×
New Jersey3,2940.34×
Missouri2,6000.42×
Arkansas2,4570.78×
Alabama2,3930.45×
South Carolina2,3620.41×
Nevada2,3250.63×
Kansas2,3010.76×
Indiana2,1090.3×
Connecticut2,0900.54×
Idaho1,9171×
Maine1,8151.32×
South Dakota1,7822.01×
Maryland1,7720.27×
Montana1,7151.61×
Mississippi1,5080.48×
Kentucky1,5050.31×
Louisiana1,4530.29×
Iowa1,3650.43×
Oklahoma1,3110.31×
New Hampshire1,2830.85×
West Virginia1,2450.7×
Alaska1,2431.51×
Vermont1,2181.81×
North Dakota1,2151.54×
Hawaii1,0990.67×
Wyoming1,0911.92×
Nebraska1,0880.57×
New Mexico1,0830.56×
Rhode Island9910.81×
Delaware8870.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outdoor Retailer audience
BrandAffinityCategory
Home Delivery10.9×Food & Beverages
Throne of Glass15.43×Literature
Home Bargains14.19×Shopping
Cam Ward3.6×Sports
Elsword15.13×Games
Home equity1.59×Home & Garden
Nebraska Cornhuskers football2.8×Sports
JDSU2.24×Business & Career
Information technology consulting4.8×Technology & Electronics
Scorpio (comics)9.87×Literature
Home staging3.1×Home & Garden
Charlamagne Tha God5.47×Movies & TV
Steampunk2.82×Fashion & Accessoires
Nebraska1.52×Travel & Leisure
Writers Guild of America15.61×Literature
Step aerobics7.38×Sports
Glossier2.46×Beauty & Wellness
Noodle (Gorillaz)1.58×Music & Radio
Urban horticulture1.53×Home & Garden
Winemaking1.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outdoor Retailer audience
TraitClusterScore
Luxury OrientationPREMIUM2.57
SustainabilityBALANCE1.97
PatriotismCONSERVATISM1.85
Design AffinityPREMIUM1.83
TravellingTHRILL1.69
Sports ActivityPOWER1.65

Worldwide distribution

Worldwide audience distribution share by country for Outdoor Retailer
CountryShare
United States13.6%
Saudi Arabia12.6%
Brazil10.6%

See Outdoor Retailer audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Outdoor Retailer have in United States?

Outdoor Retailer has an estimated audience of 383,930 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Outdoor Retailer fans?

47.0% of Outdoor Retailer fans are female, 53.0% are male, with an average age of 31.8 years.

Which brands do Outdoor Retailer fans like most?

Outdoor Retailer fans show strongest brand affinity for Home Delivery (10.9×), Throne of Glass (15.43×), and Home Bargains (14.19×) over the country average.

Where do Outdoor Retailer fans live in United States?

Outdoor Retailer fans in United States are most concentrated in Minnesota (reach 39,513), California (reach 31,344), and Utah (reach 20,776). These three regions account for the largest share of the active audience.

What other brands do Outdoor Retailer fans also like?

Beyond Outdoor Retailer itself, the audience over-indexes on Throne of Glass (15.43×), Home Bargains (14.19×), Cam Ward (3.6×), and Elsword (15.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor Retailer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.