Winnie Harlow Audience in United States

Winnie Harlow logo

Winnie Harlow has an estimated audience of 761,741 people in United States. 76.1% are female, 23.9% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Jordan Fisher, Nationality, Dog breed, The Fillmore, Guy Fieri.

The average Winnie Harlow fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jordan Fisher, Nationality, Dog breed, with strongest over-indexing on Jordan Fisher (37.36× the country average). Demographically, the Winnie Harlow audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Winnie Harlow fans

Demographic split for Winnie Harlow audience in United States
MetricValue
Female76.1%
Male23.9%
Average age39.1
Estimated audience size761,741

Audience persona

The typical Winnie Harlow fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Jordan Fisher.

Top regions in United States

Top regions ranked by reach for Winnie Harlow in United States
RegionReachAffinity
California101,9401.22×
Texas64,7820.99×
New York60,8701.43×
Florida57,5061.12×
Georgia30,6331.31×
Illinois27,6911.09×
Pennsylvania26,7881.04×
Wisconsin26,2272.29×
North Carolina25,7781.12×
New Jersey23,6921.22×
Ohio22,6230.96×
Virginia22,1701.19×
Michigan20,7331.04×
Maryland19,5221.49×
Massachusetts18,6081.24×
Tennessee14,7270.96×
Washington14,3550.94×
Indiana12,7090.91×
South Carolina11,5881.01×
Colorado11,4330.95×
Missouri11,1120.9×
Minnesota10,8771×
Arizona10,5200.68×
Louisiana10,4421.06×
Oregon9,1901.05×
Connecticut8,9111.17×
Kentucky8,7390.92×
Alabama8,6970.82×
Nevada7,6611.04×
Oklahoma7,0660.84×
Utah6,2200.91×
Mississippi5,8420.93×
Arkansas5,4780.87×
Iowa5,0020.8×
Kansas4,9300.82×
Washington, District of Columbia3,8521.68×
Hawaii3,5121.07×
Nebraska2,8920.76×
Idaho2,8900.76×
New Mexico2,7020.71×
New Hampshire2,6440.88×
Rhode Island2,5061.03×
West Virginia2,4560.69×
Maine2,3860.87×
Delaware2,0600.98×
Montana1,7400.82×
Vermont1,2240.92×
South Dakota1,1560.66×
North Dakota1,1010.7×
Alaska8600.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winnie Harlow audience
BrandAffinityCategory
Jordan Fisher37.36×Movies & TV
Nationality4.67×Politics & Society
Dog breed1.83×Pets & Animals
The Fillmore19.46×Music & Radio
Guy Fieri5.36×Movies & TV
Historic site5.23×Arts & Culture
Minnesota1.91×Travel & Leisure
Whataburger1.63×Food & Beverages
Jingoism1.95×Politics & Society
Elsword13.59×Games
Nebraska Cornhuskers football2.91×Sports
James Madison University9.14×Business & Career
JDSU2.2×Business & Career
Justice1.9×Politics & Society
UK garage3.59×Music & Radio
Grammarly3.07×Business & Career
Stamp collecting2.99×Home & Garden
Grinch2.53×Movies & TV
Jesse Plemons2.15×Movies & TV
Iron Man (film)2.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winnie Harlow audience
TraitClusterScore
IndulgenceJOY1.56
ExtroversionTHRILL1.37
Design AffinityPREMIUM1.35
Healthy LifestyleBALANCE1.33
Early Adopter MentalityPOWER1.3
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Winnie Harlow
CountryShare
United States54.9%
Canada8.7%
United Kingdom5.7%

See Winnie Harlow audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Winnie Harlow have in United States?

Winnie Harlow has an estimated audience of 761,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Winnie Harlow fans?

76.1% of Winnie Harlow fans are female, 23.9% are male, with an average age of 39.1 years.

Which brands do Winnie Harlow fans like most?

Winnie Harlow fans show strongest brand affinity for Jordan Fisher (37.36×), Nationality (4.67×), and Dog breed (1.83×) over the country average.

Where do Winnie Harlow fans live in United States?

Winnie Harlow fans in United States are most concentrated in California (reach 101,940), Texas (reach 64,782), and New York (reach 60,870). These three regions account for the largest share of the active audience.

What other brands do Winnie Harlow fans also like?

Beyond Winnie Harlow itself, the audience over-indexes on Nationality (4.67×), Dog breed (1.83×), The Fillmore (19.46×), and Guy Fieri (5.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winnie Harlow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.