Rascasse Audience Intelligence

Winnie Harlow Audience in United States

A data profile of the people who buy, follow and care about Winnie Harlow in United States — modelled from more than twelve digital signal sources. Winnie Harlow has an estimated audience of 830,769 people in United States.

#118among Fashion model in United States#6157among Person in United States#1059in Fashion & Accessoires

The average Winnie Harlow fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Millie Bobby Brown, Lindsey Vonn, Great Clips, with strongest over-indexing on Millie Bobby Brown (12.82× the country average).

Demographically, the Winnie Harlow audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winnie Harlow fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Millie Bobby Brown.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winnie Harlow profile in United States.

Audience size
831K
in United States
Gender
76.1%♀
23.9% male
Age
39.1
average years
Country rank
#26768
Person in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winnie Harlow fans

76.1% are female, 23.9% are male, average age 39.1.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Winnie Harlow audience in United States
MetricValue
Female76.1%
Male23.9%
Average age39.1
Estimated audience size830,769
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Winnie Harlow audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

55.1%

of the worldwide Winnie Harlow audience comes from United States.

Worldwide audience distribution share by country for Winnie Harlow
CountryShare
United States55.1%
Canada8.1%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winnie Harlow audience in United States is strongest.

Fig. 05

Top regions by affinity

Winnie Harlow fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K1.95×
02Washington, District of Columbia~4K1.58×
03Maryland~20K1.46×
04New York~60K1.38×
05Georgia~30K1.31×
06Massachusetts~20K1.17×
07California~100K1.16×
08New Jersey~20K1.16×
09Connecticut~9K1.16×
10Virginia~20K1.15×
11Louisiana~10K1.12×
12North Carolina~30K1.11×
13Delaware~2K1.11×
14Florida~60K1.10×
15Illinois~30K1.07×
16Nevada~8K1.05×
17Hawaii~3K1.05×
18South Carolina~10K1.04×
19Pennsylvania~30K1.03×
20Michigan~20K1.03×
21Mississippi~6K1.03×
22Rhode Island~3K1.03×
23Oregon~9K1.00×
24Texas~60K0.98×
25Tennessee~10K0.97×
26Ohio~20K0.95×
27Minnesota~10K0.95×
28Alabama~10K0.94×
29Vermont~1K0.94×
30Arkansas~6K0.93×
31Washington~10K0.92×
32Missouri~10K0.92×
33Kentucky~9K0.92×
34Maine~3K0.92×
35Colorado~10K0.91×
36Oklahoma~8K0.91×
37Indiana~10K0.90×
38New Hampshire~3K0.89×
39Utah~6K0.87×
40Kansas~5K0.84×
41Montana~2K0.84×
42Arizona~10K0.82×
43North Dakota~1K0.82×
44Iowa~5K0.81×
45Nebraska~3K0.81×
46Idaho~3K0.81×
47West Virginia~3K0.80×
48South Dakota~1K0.80×
49New Mexico~3K0.79×
50Alaska~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Winnie Harlow, United States
0.77×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winnie Harlow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winnie Harlow audience
#·InterestCategoryAffinity×
01Pacific Crest TrailTravel & Leisure38.99×
02Drain cleanerHome & Garden24.86×
03Steffi GrafSports20.00×
04Mars Attacks!Movies & TV20.00×
05Sarah PaulsonMovies & TV17.10×
06Lindsey VonnSports16.45×
07Dennis RodmanSports15.22×
08Millie Bobby BrownMovies & TV12.82×
09Al Nassr FCSports11.56×
10Charles BarkleySports10.20×
11Appalachian TrailTravel & Leisure9.77×
12Great ClipsBeauty & Wellness8.12×
13Megan FoxMovies & TV7.51×
14Robert RedfordMovies & TV4.26×
15HandbagsFashion & Accessoires2.53×
16Beauty salonsBeauty & Wellness2.29×
17RecipesFood & Beverages1.83×
18WalmartShopping1.83×
19XInternet & Social Media1.78×
20CookingFood & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winnie Harlow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winnie Harlow audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.06×
PatriotismCONSERVATISM1.40×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winnie Harlow audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.87×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winnie Harlow have in United States?

Winnie Harlow has an estimated audience of 830,769 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Winnie Harlow fans?

76.1% of Winnie Harlow fans are female, 23.9% are male, with an average age of 39.1 years.

03

Which brands do Winnie Harlow fans like most?

Winnie Harlow fans show strongest brand affinity for Millie Bobby Brown (12.82×), Lindsey Vonn (16.45×), and Great Clips (8.12×) over the country average.

04

Where do Winnie Harlow fans live in United States?

Winnie Harlow fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Winnie Harlow fans also like?

Beyond Winnie Harlow itself, the audience over-indexes on Lindsey Vonn (16.45×), Great Clips (8.12×), Sarah Paulson (17.1×), and Megan Fox (7.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Winnie Harlow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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