Winnie Harlow Audience in United States

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Winnie Harlow has an estimated audience of 761,741 people in United States. 76.1% are female, 23.9% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Lindsey Vonn, Pacific Crest Trail, Millie Bobby Brown, Planet Fitness, Great Clips.

The average Winnie Harlow fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lindsey Vonn, Pacific Crest Trail, Millie Bobby Brown, with strongest over-indexing on Lindsey Vonn (16.77× the country average). Demographically, the Winnie Harlow audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Winnie Harlow fans

Demographic split for Winnie Harlow audience in United States
MetricValue
Female76.1%
Male23.9%
Average age39.1
Estimated audience size761,741

Audience persona

The typical Winnie Harlow fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Lindsey Vonn.

Top regions in United States

Top regions ranked by reach for Winnie Harlow in United States
RegionReachAffinity
California101,9401.22×
Texas64,7820.99×
New York60,8701.43×
Florida57,5061.12×
Georgia30,6331.31×
Illinois27,6911.09×
Pennsylvania26,7881.04×
Wisconsin26,2272.29×
North Carolina25,7781.12×
New Jersey23,6921.22×
Ohio22,6230.96×
Virginia22,1701.19×
Michigan20,7331.04×
Maryland19,5221.49×
Massachusetts18,6081.24×
Tennessee14,7270.96×
Washington14,3550.94×
Indiana12,7090.91×
South Carolina11,5881.01×
Colorado11,4330.95×
Missouri11,1120.9×
Minnesota10,8771×
Arizona10,5200.68×
Louisiana10,4421.06×
Oregon9,1901.05×
Connecticut8,9111.17×
Kentucky8,7390.92×
Alabama8,6970.82×
Nevada7,6611.04×
Oklahoma7,0660.84×
Utah6,2200.91×
Mississippi5,8420.93×
Arkansas5,4780.87×
Iowa5,0020.8×
Kansas4,9300.82×
Washington, District of Columbia3,8521.68×
Hawaii3,5121.07×
Nebraska2,8920.76×
Idaho2,8900.76×
New Mexico2,7020.71×
New Hampshire2,6440.88×
Rhode Island2,5061.03×
West Virginia2,4560.69×
Maine2,3860.87×
Delaware2,0600.98×
Montana1,7400.82×
Vermont1,2240.92×
South Dakota1,1560.66×
North Dakota1,1010.7×
Alaska8600.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winnie Harlow audience
BrandAffinityCategory
Lindsey Vonn16.77×Sports
Pacific Crest Trail57.31×Travel & Leisure
Millie Bobby Brown8.45×Movies & TV
Planet Fitness4.53×Sports
Great Clips6.84×Beauty & Wellness
Sarah Paulson19.46×Movies & TV
Natalia Lafourcade37.36×Music & Radio
Megan Fox8.04×Movies & TV
Ricardo Arjona25.83×Music & Radio
Appalachian Trail14.87×Travel & Leisure
Funimation8.78×Movies & TV
Steffi Graf20×Sports
Robert Redford5.37×Movies & TV
Kia Sportage13.59×Cars & Mobility
Al Nassr FC11.95×Sports
Gabrielle Union11.62×Movies & TV
Pollo Campero8.91×Food & Beverages
Nail salon4.57×Beauty & Wellness
Rihanna5.3×Music & Radio
Kerry Washington9.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winnie Harlow audience
TraitClusterScore
IndulgenceJOY1.56
ExtroversionTHRILL1.37
Design AffinityPREMIUM1.35
Healthy LifestyleBALANCE1.33
Early Adopter MentalityPOWER1.3
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Winnie Harlow
CountryShare
United States54.9%
Canada8.7%
United Kingdom5.7%

See Winnie Harlow audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Winnie Harlow have in United States?

Winnie Harlow has an estimated audience of 761,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Winnie Harlow fans?

76.1% of Winnie Harlow fans are female, 23.9% are male, with an average age of 39.1 years.

Which brands do Winnie Harlow fans like most?

Winnie Harlow fans show strongest brand affinity for Lindsey Vonn (16.77×), Pacific Crest Trail (57.31×), and Millie Bobby Brown (8.45×) over the country average.

Where do Winnie Harlow fans live in United States?

Winnie Harlow fans in United States are most concentrated in California (reach 101,940), Texas (reach 64,782), and New York (reach 60,870). These three regions account for the largest share of the active audience.

What other brands do Winnie Harlow fans also like?

Beyond Winnie Harlow itself, the audience over-indexes on Pacific Crest Trail (57.31×), Millie Bobby Brown (8.45×), Planet Fitness (4.53×), and Great Clips (6.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winnie Harlow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.