Big 5 Sporting Goods Audience in United States

Big 5 Sporting Goods logo

Big 5 Sporting Goods has an estimated audience of 3,640,326 people in United States. 35.4% are female, 64.6% are male, average age 37.8. Top regions: California, Washington, Arizona. Top brand affinities: Sierra Trading Post, Modell's, Academy Sports + Outdoors, Duck Hunt, Barry Bonds.

The average Big 5 Sporting Goods fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Washington, Arizona. Top brand affinities include Sierra Trading Post, Modell's, Academy Sports + Outdoors, with strongest over-indexing on Sierra Trading Post (27.31× the country average). Demographically, the Big 5 Sporting Goods audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Big 5 Sporting Goods fans

Demographic split for Big 5 Sporting Goods audience in United States
MetricValue
Female35.4%
Male64.6%
Average age37.8
Estimated audience size3,640,326

Audience persona

The typical Big 5 Sporting Goods fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Sierra Trading Post.

Top regions in United States

Top regions ranked by reach for Big 5 Sporting Goods in United States
RegionReachAffinity
California2,461,9106.15×
Washington346,4224.74×
Arizona288,2493.88×
Colorado192,8533.36×
Oregon179,6374.3×
Nevada155,3944.41×
Utah139,3994.28×
Texas113,2440.36×
New Mexico110,9906.08×
Idaho72,8103.99×
Florida42,2470.17×
New York42,2240.21×
Pennsylvania32,6150.27×
Illinois30,2210.25×
Ohio27,8670.25×
North Carolina22,3920.2×
Virginia22,0460.25×
Michigan21,1550.22×
Georgia20,5180.18×
Massachusetts19,0500.27×
New Jersey17,6440.19×
Indiana15,4660.23×
Maryland13,6980.22×
Tennessee12,9470.18×
Missouri11,9930.2×
Wisconsin11,8440.22×
Alabama10,2910.2×
Minnesota9,9970.19×
Kentucky9,6740.21×
South Carolina9,6620.18×
Connecticut7,9520.22×
Louisiana7,2830.16×
Oklahoma7,0690.17×
Wyoming6,4031.19×
Kansas5,5040.19×
Mississippi5,3080.18×
Iowa5,1060.17×
Arkansas4,8790.16×
West Virginia4,0480.24×
New Hampshire3,9850.28×
Maine3,7740.29×
Nebraska3,6820.2×
Hawaii3,0500.19×
Montana2,9150.29×
Rhode Island2,6540.23×
Delaware2,0420.2×
Washington, District of Columbia1,8410.17×
Vermont1,5070.24×
South Dakota1,1070.13×
North Dakota1,0010.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big 5 Sporting Goods audience
BrandAffinityCategory
Sierra Trading Post27.31×Fashion & Accessoires
Modell's48.86×Shopping
Academy Sports + Outdoors6.13×Shopping
Duck Hunt31.12×Games
Barry Bonds17.87×Sports
Night vision11.77×Technology & Electronics
Trophy hunting4.17×Sports
Resonance18.93×Politics & Society
Binoculars12.85×Home & Garden
Title Nine20.31×Fashion & Accessoires
Cabela's3.14×Sports
Eastern Time Zone2.09×Politics & Society
Turkey hunting3.02×Sports
Bowfishing12.97×Sports
Shooting sport2.94×Sports
Magnification13.59×Technology & Electronics
Boar hunting10.31×Sports
Rangefinder20.2×Home & Garden
Monocular16.81×Technology & Electronics
AutoZone1.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big 5 Sporting Goods audience
TraitClusterScore
PatriotismCONSERVATISM2.74
Family OrientationCONSERVATISM1.92
SustainabilityBALANCE1.66
Design AffinityPREMIUM1.66
LGBTQ+ IdentityOPEN1.59
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Big 5 Sporting Goods
CountryShare
United States97.4%
China0.6%
Mexico0.4%

See Big 5 Sporting Goods audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Big 5 Sporting Goods have in United States?

Big 5 Sporting Goods has an estimated audience of 3,640,326 people in United States, concentrated in California and Washington.

What is the gender split and age of Big 5 Sporting Goods fans?

35.4% of Big 5 Sporting Goods fans are female, 64.6% are male, with an average age of 37.8 years.

Which brands do Big 5 Sporting Goods fans like most?

Big 5 Sporting Goods fans show strongest brand affinity for Sierra Trading Post (27.31×), Modell's (48.86×), and Academy Sports + Outdoors (6.13×) over the country average.

Where do Big 5 Sporting Goods fans live in United States?

Big 5 Sporting Goods fans in United States are most concentrated in California (reach 2,461,910), Washington (reach 346,422), and Arizona (reach 288,249). These three regions account for the largest share of the active audience.

What other brands do Big 5 Sporting Goods fans also like?

Beyond Big 5 Sporting Goods itself, the audience over-indexes on Modell's (48.86×), Academy Sports + Outdoors (6.13×), Duck Hunt (31.12×), and Barry Bonds (17.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big 5 Sporting Goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.