Rascasse Audience Intelligence

Modell's Target Market in United States

A data profile of the people who buy, follow and care about Modell's in United States — modelled from more than twelve digital signal sources. Modell's has an estimated audience of 177,986 people in United States.

#6518among Brand in United States#937in Shopping

The average Modell's fan in United States is 40.1 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Pennsylvania.

Top brand affinities include Big 5 Sporting Goods, Taron Egerton, Florida Panthers, with strongest over-indexing on Big 5 Sporting Goods (48.86× the country average).

Demographically, the Modell's audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Modell's fan in United States is more male, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Big 5 Sporting Goods.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modell's profile in United States.

Audience size
178K
in United States
Gender
37.8%♀
62.2% male
Age
40.1
average years
Country rank
#61728
Brand in United States
Fig. 01

Search interest · 12-month trend

+151%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Modell's

37.8% are female, 62.2% are male, average age 40.1.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Modell's audience in United States
MetricValue
Female37.8%
Male62.2%
Average age40.1
Estimated audience size177,986
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Modell's audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3924%
40-4924%
50+18%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Modell's audience comes from United States.

Worldwide audience distribution share by country for Modell's
CountryShare
United States51.5%
Japan9.5%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modell's audience in United States is strongest.

Fig. 05

Top regions by affinity

Modell's customers by region in United States
#RegionReachAffinity×
01New York~200K8.65×
02New Jersey~80K6.66×
03Pennsylvania~60K4.00×
04Delaware~4K3.11×
05Connecticut~10K3.05×
06Maryland~20K2.79×
07Washington, District of Columbia~3K2.34×
08Massachusetts~10K1.15×
09Virginia~10K1.09×
10Vermont<1K0.96×
11New Hampshire~2K0.95×
12Alaska<1K0.94×
13Rhode Island~1K0.93×
14North Dakota<1K0.93×
15South Dakota<1K0.92×
16Montana~1K0.90×
17Maine~1K0.88×
18West Virginia~2K0.87×
19Hawaii~2K0.87×
20Idaho~2K0.86×
21Mississippi~3K0.85×
22New Mexico~2K0.85×
23Arkansas~3K0.84×
24Nebraska~2K0.84×
25Iowa~3K0.82×
26Kansas~3K0.82×
27Utah~3K0.79×
28Louisiana~5K0.78×
29Oklahoma~4K0.77×
30South Carolina~5K0.76×
31Florida~20K0.75×
32Alabama~5K0.75×
33Oregon~4K0.75×
34Nevada~3K0.75×
35North Carolina~10K0.74×
36Kentucky~4K0.74×
37Wisconsin~5K0.71×
38Minnesota~5K0.70×
39Missouri~5K0.69×
40Tennessee~6K0.66×
41Indiana~6K0.66×
42Georgia~9K0.65×
43Colorado~5K0.64×
44Arizona~6K0.62×
45Washington~6K0.61×
46Michigan~7K0.58×
47Ohio~8K0.55×
48Illinois~8K0.52×
49Texas~20K0.41×
50California~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Modell's, United States
0.37×1.00×8.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modell's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modell's audience
#·InterestCategoryAffinity×
01Big 5 Sporting GoodsSports48.86×
02CJ Pony PartsCars & Mobility33.25×
03Taron EgertonMovies & TV20.00×
04Florida PanthersSports20.00×
05Ottawa SenatorsSports20.00×
06Calgary FlamesSports20.00×
07Columbus Blue JacketsSports13.61×
08Edmonton OilersSports10.80×
09Buffalo SabresSports10.52×
10Los Angeles KingsSports8.91×
11San Jose SharksSports8.39×
12Montreal CanadiensSports7.99×
13Dallas StarsSports7.67×
14Colorado AvalancheSports7.16×
15Philadelphia PhilliesSports6.80×
16The North FaceFashion & Accessoires5.23×
17QVCMovies & TV4.10×
18FedExBusiness & Career3.91×
19Discount storesShopping3.19×
20Shopping mallsShopping2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modell's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modell's audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.82×
Convenience OrientationPREMIUM1.72×
IndulgenceJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modell's audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Modell's's target market in United States?

Modell's's target market in United States covers an estimated 177,986 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Modell's customers?

37.8% of the Modell's audience are female, 62.2% are male, with an average age of 40.1 years.

03

Which brands do Modell's fans like most?

Modell's fans show strongest brand affinity for Big 5 Sporting Goods (48.86×), Taron Egerton (20×), and Florida Panthers (20×) over the country average.

04

Where do Modell's fans live in United States?

Modell's fans in United States are most concentrated in New York (reach ~200K), New Jersey (reach ~80K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Modell's fans also like?

Beyond Modell's itself, the audience over-indexes on Taron Egerton (20×), Florida Panthers (20×), Buffalo Sabres (10.52×), and Ottawa Senators (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Modell's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Modell's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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