Modell's Audience in United States

Modell's logo

Modell's has an estimated audience of 458,776 people in United States. 37.8% are female, 62.2% are male, average age 40.1. Top regions: New York, New Jersey, Pennsylvania. Top brand affinities: Big 5 Sporting Goods, Google Maps, Aaron Rodgers, Capital One, Luka Dončić.

The average Modell's fan in United States is 40.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Pennsylvania. Top brand affinities include Big 5 Sporting Goods, Google Maps, Aaron Rodgers, with strongest over-indexing on Big 5 Sporting Goods (50.05× the country average). Demographically, the Modell's audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Modell's fans

Demographic split for Modell's audience in United States
MetricValue
Female37.8%
Male62.2%
Average age40.1
Estimated audience size458,776

Audience persona

The typical Modell's fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Big 5 Sporting Goods.

Top regions in United States

Top regions ranked by reach for Modell's in United States
RegionReachAffinity
New York219,8718.58×
New Jersey82,7467.09×
Pennsylvania72,9094.72×
Maryland25,5693.24×
Florida17,9200.58×
Connecticut13,6672.97×
Virginia12,7481.14×
California11,2230.22×
Massachusetts10,4171.15×
Texas9,7560.25×
North Carolina8,4240.61×
Georgia7,1620.51×
Delaware5,3974.26×
Ohio4,2170.3×
Washington, District of Columbia4,1643.02×
South Carolina4,0340.58×
Illinois3,9530.26×
Tennessee3,1710.34×
Michigan2,9610.25×
Arizona2,6240.28×
Colorado2,1190.29×
Washington2,0110.22×
Indiana1,9170.23×
Kentucky1,7200.3×
Missouri1,6250.22×
New Hampshire1,3250.73×
Alabama1,3000.2×
Minnesota1,2570.19×
Wisconsin1,2310.18×
Oklahoma1,2010.24×
Rhode Island1,1560.79×
Nevada1,1210.25×
Louisiana1,0620.18×
Oregon9830.19×
West Virginia8820.41×
Maine8250.5×
Utah7740.19×
Mississippi7540.2×
Arkansas7260.19×
Kansas7190.2×
Nebraska6280.27×
Idaho6230.27×
Alaska6210.63×
Iowa5910.16×
New Mexico5830.25×
Hawaii5490.28×
Montana5420.43×
South Dakota5350.5×
Vermont5280.66×
North Dakota5200.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modell's audience
BrandAffinityCategory
Big 5 Sporting Goods50.05×Sports
Google Maps10.51×Internet & Social Media
Aaron Rodgers16.99×Sports
Capital One7.74×Business & Career
Luka Dončić20.69×Sports
Indeed.com7.46×Business & Career
CarGurus10.52×Cars & Mobility
Enterprise Rent-A-Car10×Cars & Mobility
Apple Store10.95×Shopping
Eddie Bauer18.52×Fashion & Accessoires
Florida Panthers17.5×Sports
Circle K9.27×Shopping
Novak Djokovic17.54×Sports
JD Sports16.66×Shopping
PSV Eindhoven47.05×Sports
DraftKings18.05×Sports
StubHub10.56×Travel & Leisure
Zac Efron11.09×Movies & TV
ICloud10.58×Technology & Electronics
Malta28.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modell's audience
TraitClusterScore
Luxury OrientationPREMIUM1.81
Early Adopter MentalityPOWER1.51
IndulgenceJOY1.49
Design AffinityPREMIUM1.35
Urban LifestyleOPEN1.31
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Modell's
CountryShare
United States48.3%
Germany7.7%
India7.6%

See Modell's audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Modell's have in United States?

Modell's has an estimated audience of 458,776 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Modell's fans?

37.8% of Modell's fans are female, 62.2% are male, with an average age of 40.1 years.

Which brands do Modell's fans like most?

Modell's fans show strongest brand affinity for Big 5 Sporting Goods (50.05×), Google Maps (10.51×), and Aaron Rodgers (16.99×) over the country average.

Where do Modell's fans live in United States?

Modell's fans in United States are most concentrated in New York (reach 219,871), New Jersey (reach 82,746), and Pennsylvania (reach 72,909). These three regions account for the largest share of the active audience.

What other brands do Modell's fans also like?

Beyond Modell's itself, the audience over-indexes on Google Maps (10.51×), Aaron Rodgers (16.99×), Capital One (7.74×), and Luka Dončić (20.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modell's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.