Modell's Audience in United States

Modell's has an estimated audience of 458,776 people in United States. 37.8% are female, 62.2% are male, average age 40.1. Top regions: New York, New Jersey, Pennsylvania. Top brand affinities: Minnesota, Voter registration, Sinaloa, Hatch, New Mexico, Nebraska.
The average Modell's fan in United States is 40.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Pennsylvania. Top brand affinities include Minnesota, Voter registration, Sinaloa, with strongest over-indexing on Minnesota (7.89× the country average). Demographically, the Modell's audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Modell's fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 40.1 |
| Estimated audience size | 458,776 |
Audience persona
The typical Modell's fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 219,871 | 8.58× |
| New Jersey | 82,746 | 7.09× |
| Pennsylvania | 72,909 | 4.72× |
| Maryland | 25,569 | 3.24× |
| Florida | 17,920 | 0.58× |
| Connecticut | 13,667 | 2.97× |
| Virginia | 12,748 | 1.14× |
| California | 11,223 | 0.22× |
| Massachusetts | 10,417 | 1.15× |
| Texas | 9,756 | 0.25× |
| North Carolina | 8,424 | 0.61× |
| Georgia | 7,162 | 0.51× |
| Delaware | 5,397 | 4.26× |
| Ohio | 4,217 | 0.3× |
| Washington, District of Columbia | 4,164 | 3.02× |
| South Carolina | 4,034 | 0.58× |
| Illinois | 3,953 | 0.26× |
| Tennessee | 3,171 | 0.34× |
| Michigan | 2,961 | 0.25× |
| Arizona | 2,624 | 0.28× |
| Colorado | 2,119 | 0.29× |
| Washington | 2,011 | 0.22× |
| Indiana | 1,917 | 0.23× |
| Kentucky | 1,720 | 0.3× |
| Missouri | 1,625 | 0.22× |
| New Hampshire | 1,325 | 0.73× |
| Alabama | 1,300 | 0.2× |
| Minnesota | 1,257 | 0.19× |
| Wisconsin | 1,231 | 0.18× |
| Oklahoma | 1,201 | 0.24× |
| Rhode Island | 1,156 | 0.79× |
| Nevada | 1,121 | 0.25× |
| Louisiana | 1,062 | 0.18× |
| Oregon | 983 | 0.19× |
| West Virginia | 882 | 0.41× |
| Maine | 825 | 0.5× |
| Utah | 774 | 0.19× |
| Mississippi | 754 | 0.2× |
| Arkansas | 726 | 0.19× |
| Kansas | 719 | 0.2× |
| Nebraska | 628 | 0.27× |
| Idaho | 623 | 0.27× |
| Alaska | 621 | 0.63× |
| Iowa | 591 | 0.16× |
| New Mexico | 583 | 0.25× |
| Hawaii | 549 | 0.28× |
| Montana | 542 | 0.43× |
| South Dakota | 535 | 0.5× |
| Vermont | 528 | 0.66× |
| North Dakota | 520 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 7.89× | Travel & Leisure |
| Voter registration | 20× | Politics & Society |
| Sinaloa | 11.57× | Travel & Leisure |
| Hatch, New Mexico | 50.05× | Travel & Leisure |
| Nebraska | 6.73× | Travel & Leisure |
| Vocal harmony | 9.57× | Music & Radio |
| Justice | 5.87× | Politics & Society |
| Gyeongju | 55.68× | Travel & Leisure |
| Google Analytics | 9.7× | Internet & Social Media |
| Cherish (group) | 18.52× | Music & Radio |
| Kerala | 10.44× | Travel & Leisure |
| Alaska | 2.69× | Travel & Leisure |
| Hardik Pandya | 23.55× | Sports |
| Governor of Michigan | 10.73× | Politics & Society |
| Sailor | 6.5× | Travel & Leisure |
| Grinch | 5.18× | Movies & TV |
| Goop | 6.7× | Internet & Social Media |
| Pro-Ject | 5.1× | Music & Radio |
| Mathcore | 9.65× | Music & Radio |
| Rajasthan | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.81 |
| Early Adopter Mentality | POWER | 1.51 |
| Indulgence | JOY | 1.49 |
| Design Affinity | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.3% |
| Germany | 7.7% |
| India | 7.6% |
See Modell's audiences in other countries
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Frequently asked questions
How many fans does Modell's have in United States?
Modell's has an estimated audience of 458,776 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of Modell's fans?
37.8% of Modell's fans are female, 62.2% are male, with an average age of 40.1 years.
Which brands do Modell's fans like most?
Modell's fans show strongest brand affinity for Minnesota (7.89×), Voter registration (20×), and Sinaloa (11.57×) over the country average.
Where do Modell's fans live in United States?
Modell's fans in United States are most concentrated in New York (reach 219,871), New Jersey (reach 82,746), and Pennsylvania (reach 72,909). These three regions account for the largest share of the active audience.
What other brands do Modell's fans also like?
Beyond Modell's itself, the audience over-indexes on Voter registration (20×), Sinaloa (11.57×), Hatch, New Mexico (50.05×), and Nebraska (6.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Modell's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.