Binoculars Audience in United States

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Binoculars has an estimated audience of 1,752,436 people in United States. 43.0% are female, 57.0% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, Collectable, Urban Outfitters, Dog breed.

The average Binoculars fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, Collectable, with strongest over-indexing on Natural rubber (6.58× the country average). Demographically, the Binoculars audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Binoculars fans

Demographic split for Binoculars audience in United States
MetricValue
Female43.0%
Male57.0%
Average age39.8
Estimated audience size1,752,436

Audience persona

The typical Binoculars fan in United States is more male, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Binoculars in United States
RegionReachAffinity
California192,5311×
Texas151,1331×
Florida107,1300.9×
New York86,9170.89×
Pennsylvania55,7990.95×
Illinois52,7880.9×
Georgia50,8510.94×
North Carolina50,2470.95×
Ohio48,3180.9×
Michigan47,8981.05×
Virginia41,7360.98×
Washington40,4321.15×
New Jersey38,9460.87×
Tennessee37,0521.05×
Arizona35,4270.99×
Massachusetts30,7530.89×
Indiana29,2660.91×
Missouri28,8741.02×
Alabama26,0481.06×
Colorado26,0430.94×
Maryland25,3210.84×
Wisconsin25,2290.96×
South Carolina24,0750.91×
Minnesota23,7080.94×
Oregon23,2381.16×
Kentucky21,9951×
Louisiana21,8500.97×
Oklahoma20,4511.05×
Utah15,8341.01×
Mississippi15,6361.08×
Arkansas15,0141.04×
Connecticut14,7950.84×
Kansas14,7721.07×
Nevada14,4080.85×
Iowa13,4410.93×
Idaho10,9451.25×
New Mexico9,6751.1×
West Virginia8,9331.09×
Hawaii8,5091.13×
Nebraska8,3180.95×
Maine7,2921.16×
Montana6,9461.43×
New Hampshire6,2660.91×
Alaska5,0791.35×
Rhode Island4,8330.87×
South Dakota4,1161.02×
Washington, District of Columbia3,8880.74×
Wyoming3,6661.41×
Delaware3,6090.75×
North Dakota3,2140.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Binoculars audience
BrandAffinityCategory
Natural rubber6.58×Cars & Mobility
Bank account4.71×Business & Career
Collectable2.5×Kids & Family
Urban Outfitters2.86×Shopping
Dog breed1.78×Pets & Animals
Voter registration7.14×Politics & Society
Nasal cavity11.06×Health
San Jacinto, California10.9×Travel & Leisure
Product design1.71×Business & Career
Hatch, New Mexico13.53×Travel & Leisure
Halsey, Oregon6.55×Travel & Leisure
UK garage4.29×Music & Radio
Hypertext4.56×Technology & Electronics
Kento Yamazaki7.04×Movies & TV
Cachorro3.41×Pets & Animals
Wikia2.05×Internet & Social Media
Jesse Plemons2.07×Movies & TV
Historic site2.48×Arts & Culture
Home staging3.01×Home & Garden
Nebraska Cornhuskers football2.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Binoculars audience
TraitClusterScore
SustainabilityBALANCE2.76
PatriotismCONSERVATISM2.4
Luxury OrientationPREMIUM2.35
TravellingTHRILL2.34
Sports ActivityPOWER2.27
Design AffinityPREMIUM2.16

Worldwide distribution

Worldwide audience distribution share by country for Binoculars
CountryShare
United States21.2%
Egypt11.2%
Italy7.5%

See Binoculars audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Binoculars have in United States?

Binoculars has an estimated audience of 1,752,436 people in United States, concentrated in California and Texas.

What is the gender split and age of Binoculars fans?

43.0% of Binoculars fans are female, 57.0% are male, with an average age of 39.8 years.

Which brands do Binoculars fans like most?

Binoculars fans show strongest brand affinity for Natural rubber (6.58×), Bank account (4.71×), and Collectable (2.5×) over the country average.

Where do Binoculars fans live in United States?

Binoculars fans in United States are most concentrated in California (reach 192,531), Texas (reach 151,133), and Florida (reach 107,130). These three regions account for the largest share of the active audience.

What other brands do Binoculars fans also like?

Beyond Binoculars itself, the audience over-indexes on Bank account (4.71×), Collectable (2.5×), Urban Outfitters (2.86×), and Dog breed (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Binoculars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.