Rascasse Audience Intelligence

Binoculars Audience in Germany

A data profile of the people who buy, follow and care about Binoculars in Germany — modelled from more than twelve digital signal sources. Binoculars has an estimated audience of 398,496 people in Germany.

#5284among Topic in Germany#726in Home & Garden

The average Binoculars fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Ryanair, Birdwatching, with strongest over-indexing on Tagesschau (2.7× the country average).

Demographically, the Binoculars audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Binoculars fan in Germany is balanced, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Binoculars profile in Germany.

Audience size
398K
in Germany
Gender
45.6%♀
54.4% male
Age
39.8
average years
Country rank
#14050
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Binoculars fans

45.6% are female, 54.4% are male, average age 39.8.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Binoculars audience in Germany
MetricValue
Female45.6%
Male54.4%
Average age39.8
Estimated audience size398,496
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Binoculars audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4925%
50+17%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Binoculars audience comes from Germany.

Worldwide audience distribution share by country for Binoculars
CountryShare
United States21.2%
Egypt11.2%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Binoculars audience in Germany is strongest.

Fig. 05

Top regions by affinity

Binoculars fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~9K1.19×
02Bayern~70K1.08×
03Thüringen~10K1.07×
04Baden-Württemberg~60K1.06×
05Schleswig-Holstein~20K1.06×
06Nordrhein-Westfalen~90K1.03×
07Niedersachsen~40K1.03×
08Sachsen~20K1.03×
09Hamburg~9K1.02×
10Rheinland-Pfalz~20K0.98×
11Brandenburg~10K0.97×
12Sachsen-Anhalt~10K0.97×
13Hessen~30K0.95×
14Berlin~20K0.94×
15Saarland~4K0.88×
16Bremen~3K0.88×
Fig. 06

Affinity by region

Affinity by region — Binoculars, Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Binoculars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Binoculars audience
#·InterestCategoryAffinity×
01PentaxTechnology & Electronics17.39×
02Capture OneTechnology & Electronics17.39×
03Olympus CorporationTechnology & Electronics12.81×
04Getty ImagesTechnology & Electronics11.87×
05BirdwatchingPets & Animals9.59×
06Eisbären BerlinSports7.46×
07Wizz AirTravel & Leisure5.47×
08Robert RedfordMovies & TV4.85×
09LibraryLiterature4.46×
10SkyscannerTravel & Leisure4.35×
11Non-fiction booksLiterature3.99×
12Crime fictionLiterature3.77×
13RyanairTravel & Leisure3.57×
14Art museumArts & Culture3.47×
15EtsyFashion & Accessoires2.97×
16FressnapfShopping2.86×
17HugendubelShopping2.82×
18TagesschauMovies & TV2.70×
19LivemusicMusic & Radio2.52×
20Do it yourself (DIY)Home & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Binoculars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Binoculars audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.17×
Quality AwarenessPREMIUM2.12×
ExtroversionTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Binoculars audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
Family OrientationCONSERVATISM0.92×
Convenience OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Binoculars have in Germany?

Binoculars has an estimated audience of 398,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Binoculars fans?

45.6% of Binoculars fans are female, 54.4% are male, with an average age of 39.8 years.

03

Which brands do Binoculars fans like most?

Binoculars fans show strongest brand affinity for Tagesschau (2.7×), Ryanair (3.57×), and Birdwatching (9.59×) over the country average.

04

Where do Binoculars fans live in Germany?

Binoculars fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Binoculars fans also like?

Beyond Binoculars itself, the audience over-indexes on Ryanair (3.57×), Birdwatching (9.59×), Pentax (17.39×), and Robert Redford (4.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Binoculars audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Binoculars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →