Binoculars Audience in Germany
Binoculars has an estimated audience of 398,496 people in Germany. 45.6% are female, 54.4% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Analytics, Alaska, Tuscany, Sailor, Progressive rock.
The average Binoculars fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Analytics, Alaska, Tuscany, with strongest over-indexing on Google Analytics (12.73× the country average). Demographically, the Binoculars audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Binoculars fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 39.8 |
| Estimated audience size | 398,496 |
Audience persona
The typical Binoculars fan in Germany is balanced, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Google Analytics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,735 | 1.05× |
| Bayern | 71,257 | 1.11× |
| Baden-Württemberg | 59,183 | 1.09× |
| Niedersachsen | 40,460 | 1.05× |
| Hessen | 28,278 | 0.93× |
| Sachsen | 20,510 | 1.05× |
| Rheinland-Pfalz | 19,812 | 0.99× |
| Berlin | 16,096 | 0.9× |
| Schleswig-Holstein | 15,060 | 1.05× |
| Brandenburg | 11,784 | 0.95× |
| Thüringen | 10,918 | 1.08× |
| Sachsen-Anhalt | 9,917 | 0.96× |
| Hamburg | 9,299 | 1.03× |
| Mecklenburg-Vorpommern | 8,859 | 1.16× |
| Saarland | 3,999 | 0.82× |
| Bremen | 2,622 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 12.73× | Internet & Social Media |
| Alaska | 17.39× | Travel & Leisure |
| Tuscany | 17.39× | Travel & Leisure |
| Sailor | 17.39× | Travel & Leisure |
| Progressive rock | 5.04× | Music & Radio |
| Golden Gate | 17.39× | Games |
| Jura Mountains | 17.39× | Travel & Leisure |
| Artistic inspiration | 2.86× | Arts & Culture |
| Natural rubber | 4.46× | Cars & Mobility |
| Goes | 1.88× | Travel & Leisure |
| Minnesota | 11.48× | Travel & Leisure |
| Nebraska | 17.39× | Travel & Leisure |
| İlahiler | 17.39× | Literature |
| Food quality | 17.39× | Food & Beverages |
| Stucco | 4.55× | Home & Garden |
| Home construction | 1.61× | Home & Garden |
| Gauri Khan | 17.39× | Movies & TV |
| Rajasthan | 17.39× | Travel & Leisure |
| Jonathan Davis | 17.39× | Music & Radio |
| Hypertext | 3.98× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.38 |
| Design Affinity | PREMIUM | 2.33 |
| Pet Ownership | JOY | 2.15 |
| Sports Activity | POWER | 2 |
| Urban Lifestyle | OPEN | 1.8 |
| DIY Mentality | THRILL | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Egypt | 11.2% |
| Italy | 7.5% |
See Binoculars audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Binoculars have in Germany?
Binoculars has an estimated audience of 398,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Binoculars fans?
45.6% of Binoculars fans are female, 54.4% are male, with an average age of 39.8 years.
Which brands do Binoculars fans like most?
Binoculars fans show strongest brand affinity for Google Analytics (12.73×), Alaska (17.39×), and Tuscany (17.39×) over the country average.
Where do Binoculars fans live in Germany?
Binoculars fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,735), Bayern (reach 71,257), and Baden-Württemberg (reach 59,183). These three regions account for the largest share of the active audience.
What other brands do Binoculars fans also like?
Beyond Binoculars itself, the audience over-indexes on Alaska (17.39×), Tuscany (17.39×), Sailor (17.39×), and Progressive rock (5.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Binoculars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.