Rascasse Audience Intelligence

Night vision Audience in United States

A data profile of the people who buy, follow and care about Night vision in United States — modelled from more than twelve digital signal sources. Night vision has an estimated audience of 3,537,211 people in United States.

#4635among Topic in United States#358in Technology & Electronics

The average Night vision fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Big 5 Sporting Goods, AutoZone, Sierra Trading Post, with strongest over-indexing on Big 5 Sporting Goods (11.77× the country average).

Demographically, the Night vision audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Night vision fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Big 5 Sporting Goods.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Night vision profile in United States.

Audience size
3.5M
in United States
Gender
26.7%♀
73.3% male
Age
46.2
average years
Country rank
#8934
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Night vision fans

26.7% are female, 73.3% are male, average age 46.2.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Night vision audience in United States
MetricValue
Female26.7%
Male73.3%
Average age46.2
Estimated audience size3,537,211
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Night vision audience in United States
Age bracketShare%
16-198%
20-2912%
30-3916%
40-4926%
50+37%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Night vision audience comes from United States.

Worldwide audience distribution share by country for Night vision
CountryShare
United States33.7%
United Kingdom7.6%
Taiwan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Night vision audience in United States is strongest.

Fig. 05

Top regions by affinity

Night vision fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.45×
02Montana~10K1.40×
03Wyoming~7K1.37×
04Idaho~20K1.31×
05Arkansas~40K1.30×
06Oklahoma~50K1.29×
07West Virginia~20K1.27×
08New Mexico~20K1.16×
09Colorado~60K1.15×
10Kentucky~50K1.14×
11Oregon~50K1.14×
12Alabama~60K1.13×
13Utah~40K1.13×
14Arizona~80K1.12×
15Mississippi~30K1.12×
16Tennessee~80K1.11×
17Missouri~60K1.10×
18South Dakota~9K1.10×
19Kansas~30K1.08×
20North Dakota~8K1.08×
21Washington~80K1.07×
22New Hampshire~10K1.07×
23Louisiana~50K1.05×
24Maine~10K1.05×
25Indiana~70K1.01×
26Georgia~100K1.00×
27Iowa~30K0.99×
28South Carolina~50K0.97×
29Nebraska~20K0.97×
30Texas~300K0.96×
31North Carolina~100K0.94×
32Wisconsin~50K0.93×
33Michigan~80K0.92×
34Virginia~80K0.92×
35Nevada~30K0.92×
36Hawaii~10K0.88×
37Minnesota~40K0.87×
38Ohio~90K0.85×
39Pennsylvania~100K0.82×
40California~300K0.79×
41Rhode Island~9K0.78×
42Delaware~7K0.75×
43Florida~200K0.74×
44Connecticut~30K0.73×
45Illinois~80K0.71×
46Maryland~40K0.69×
47Washington, District of Columbia~7K0.67×
48Massachusetts~50K0.66×
49New York~100K0.60×
50New Jersey~50K0.59×
Fig. 06

Affinity by region

Affinity by region — Night vision, United States
0.59×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Night vision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Night vision audience
#·InterestCategoryAffinity×
01Big 5 Sporting GoodsSports11.77×
02Sierra Trading PostFashion & Accessoires8.95×
03LED lampHome & Garden4.35×
04Lawn mowerHome & Garden3.76×
05Solar panelHome & Garden3.35×
06Home automationTechnology & Electronics3.34×
07Self-defenseSports3.13×
08Discount TireShopping3.03×
09Sustainable energyHome & Garden2.94×
10Hardware storeHome & Garden2.88×
11Solar energyHome & Garden2.69×
12Advance Auto PartsCars & Mobility2.69×
13AutoZoneCars & Mobility2.55×
14O'Reilly Auto PartsCars & Mobility2.54×
15MenardsHome & Garden2.37×
16The UPS StoreShopping1.89×
17EBayShopping1.66×
18CNNMovies & TV1.65×
19EnergyHome & Garden1.55×
20Donald TrumpPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Night vision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Night vision audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.02×
IndividualismJOY1.66×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Night vision audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.74×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Night vision have in United States?

Night vision has an estimated audience of 3,537,211 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Night vision fans?

26.7% of Night vision fans are female, 73.3% are male, with an average age of 46.2 years.

03

Which brands do Night vision fans like most?

Night vision fans show strongest brand affinity for Big 5 Sporting Goods (11.77×), AutoZone (2.55×), and Sierra Trading Post (8.95×) over the country average.

04

Where do Night vision fans live in United States?

Night vision fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Night vision fans also like?

Beyond Night vision itself, the audience over-indexes on AutoZone (2.55×), Sierra Trading Post (8.95×), Donald Trump (1.52×), and Hardware store (2.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Night vision audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Night vision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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