Night vision Audience in United States

Night vision logo

Night vision has an estimated audience of 3,537,211 people in United States. 26.7% are female, 73.3% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Vocal harmony, Historic site, Governor of Michigan, Grinch.

The average Night vision fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Vocal harmony, Historic site, with strongest over-indexing on Urban Outfitters (4.35× the country average). Demographically, the Night vision audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Night vision fans

Demographic split for Night vision audience in United States
MetricValue
Female26.7%
Male73.3%
Average age46.2
Estimated audience size3,537,211

Audience persona

The typical Night vision fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Night vision in United States
RegionReachAffinity
California319,9650.82×
Texas298,0380.98×
Florida182,9040.76×
New York120,3900.61×
Georgia112,1471.03×
North Carolina102,7400.97×
Pennsylvania101,7940.85×
Ohio95,6320.88×
Michigan85,6970.93×
Arizona84,9681.18×
Illinois82,1070.7×
Tennessee81,9761.16×
Washington79,5101.12×
Virginia78,7040.91×
Colorado67,6041.21×
Indiana66,8771.03×
Missouri63,8291.12×
Alabama57,0791.16×
Oklahoma53,5951.36×
South Carolina51,9990.98×
Wisconsin50,1750.94×
New Jersey50,1350.56×
Kentucky50,0791.13×
Oregon47,6791.18×
Louisiana47,0421.03×
Massachusetts44,5840.64×
Minnesota43,6020.86×
Maryland40,7830.67×
Arkansas39,2031.35×
Utah37,3621.18×
Mississippi32,2301.11×
Kansas31,6231.13×
Nevada31,5110.92×
Iowa29,0181×
Connecticut24,2780.68×
Idaho23,2501.31×
West Virginia20,5991.25×
New Mexico19,4421.1×
Nebraska17,2360.97×
New Hampshire15,5591.12×
Montana14,3531.46×
Maine13,5741.07×
Hawaii12,7030.84×
Alaska11,8011.56×
South Dakota9,1711.12×
Wyoming7,7921.49×
North Dakota7,6541.05×
Rhode Island6,5250.58×
Vermont5,5970.9×
Washington, District of Columbia5,5930.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Night vision audience
BrandAffinityCategory
Urban Outfitters4.35×Shopping
Vocal harmony5.57×Music & Radio
Historic site4.17×Arts & Culture
Governor of Michigan7.19×Politics & Society
Grinch3.77×Movies & TV
Goop4.55×Internet & Social Media
Wok5.08×Food & Beverages
Hibachi6.03×Food & Beverages
Hipster7.35×Politics & Society
Northrop Grumman4.8×Business & Career
Israel1.57×Travel & Leisure
Cherish (group)8.06×Music & Radio
Fairy godmother5.25×Literature
Hatch, New Mexico11.38×Travel & Leisure
Wikia2.19×Internet & Social Media
Google Home4.12×Technology & Electronics
Jesse Plemons1.97×Movies & TV
Kendra Scott1.6×Fashion & Accessoires
Home staging2.81×Home & Garden
Nebraska Cornhuskers football1.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Night vision audience
TraitClusterScore
PatriotismCONSERVATISM2.65
Quality AwarenessPREMIUM1.53
Need for SecurityCONSERVATISM1.4
Luxury OrientationPREMIUM1.27
Convenience OrientationPREMIUM1.23
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Night vision
CountryShare
United States33.7%
United Kingdom7.6%
Taiwan7.5%

See Night vision audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Night vision have in United States?

Night vision has an estimated audience of 3,537,211 people in United States, concentrated in California and Texas.

What is the gender split and age of Night vision fans?

26.7% of Night vision fans are female, 73.3% are male, with an average age of 46.2 years.

Which brands do Night vision fans like most?

Night vision fans show strongest brand affinity for Urban Outfitters (4.35×), Vocal harmony (5.57×), and Historic site (4.17×) over the country average.

Where do Night vision fans live in United States?

Night vision fans in United States are most concentrated in California (reach 319,965), Texas (reach 298,038), and Florida (reach 182,904). These three regions account for the largest share of the active audience.

What other brands do Night vision fans also like?

Beyond Night vision itself, the audience over-indexes on Vocal harmony (5.57×), Historic site (4.17×), Governor of Michigan (7.19×), and Grinch (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Night vision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.