Rascasse Audience Intelligence

Resonance Audience in United States

A data profile of the people who buy, follow and care about Resonance in United States — modelled from more than twelve digital signal sources. Resonance has an estimated audience of 1,079,019 people in United States.

#8418among Topic in United States#1343in Politics & Society

The average Resonance fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Big 5 Sporting Goods, Sierra Trading Post, Sustainable energy, with strongest over-indexing on Big 5 Sporting Goods (18.93× the country average).

Demographically, the Resonance audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Resonance fan in United States is more female, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Big 5 Sporting Goods.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Resonance profile in United States.

Audience size
1.1M
in United States
Gender
58.0%♀
42.0% male
Age
38.1
average years
Country rank
#22516
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Resonance fans

58.0% are female, 42.0% are male, average age 38.1.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Resonance audience in United States
MetricValue
Female58.0%
Male42.0%
Average age38.1
Estimated audience size1,079,019
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Resonance audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Resonance audience comes from United States.

Worldwide audience distribution share by country for Resonance
CountryShare
United States28.2%
Taiwan9.2%
Egypt6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Resonance audience in United States is strongest.

Fig. 05

Top regions by affinity

Resonance fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.39×
02Oregon~20K1.33×
03Washington, District of Columbia~4K1.30×
04New York~80K1.27×
05California~100K1.25×
06Massachusetts~30K1.24×
07Vermont~2K1.20×
08Georgia~40K1.16×
09Oklahoma~10K1.14×
10Virginia~30K1.12×
11South Carolina~20K1.12×
12Connecticut~10K1.08×
13Hawaii~5K1.08×
14Washington~20K1.07×
15New Jersey~30K1.04×
16Maryland~20K1.04×
17Arizona~20K1.01×
18Alaska~2K1.01×
19Texas~90K1.00×
20Ohio~30K1.00×
21North Carolina~30K1.00×
22Maine~4K1.00×
23Alabama~10K0.99×
24Rhode Island~3K0.99×
25Pennsylvania~40K0.98×
26Indiana~20K0.98×
27Louisiana~10K0.98×
28Illinois~30K0.97×
29Colorado~20K0.96×
30Utah~9K0.96×
31New Mexico~5K0.96×
32Michigan~30K0.94×
33Tennessee~20K0.93×
34Nebraska~5K0.93×
35New Hampshire~4K0.93×
36Florida~70K0.92×
37Kansas~8K0.91×
38Montana~3K0.91×
39Kentucky~10K0.90×
40Idaho~5K0.90×
41Missouri~20K0.89×
42Arkansas~8K0.89×
43Nevada~9K0.88×
44Delaware~3K0.88×
45Minnesota~10K0.87×
46West Virginia~4K0.87×
47North Dakota~2K0.87×
48South Dakota~2K0.86×
49Wisconsin~10K0.84×
50Iowa~7K0.84×
Fig. 06

Affinity by region

Affinity by region — Resonance, United States
0.84×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Resonance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Resonance audience
#·InterestCategoryAffinity×
01Big 5 Sporting GoodsSports18.93×
02Honda CityCars & Mobility18.93×
03Albert CamusLiterature18.93×
04VoltaireLiterature18.79×
05Victor HugoPolitics & Society18.75×
06Sierra Trading PostFashion & Accessoires13.31×
07Larry PagePolitics & Society11.78×
08John MalkovichMovies & TV6.94×
09IndividualismPolitics & Society5.90×
10Sustainable energyHome & Garden5.61×
11Renewable energyBusiness & Career3.96×
12Emmy AwardMovies & TV2.89×
13InnovationBusiness & Career2.41×
14Masters TournamentSports2.19×
15Online newspaperNews2.15×
16MenardsHome & Garden1.75×
17GeneticsKids & Family1.69×
18Nonprofit organizationPolitics & Society1.61×
19Organic foodFood & Beverages1.58×
20PodcastMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Resonance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Resonance audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.80×
SustainabilityBALANCE2.41×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Resonance audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
DIY MentalityTHRILL0.90×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Resonance have in United States?

Resonance has an estimated audience of 1,079,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Resonance fans?

58.0% of Resonance fans are female, 42.0% are male, with an average age of 38.1 years.

03

Which brands do Resonance fans like most?

Resonance fans show strongest brand affinity for Big 5 Sporting Goods (18.93×), Sierra Trading Post (13.31×), and Sustainable energy (5.61×) over the country average.

04

Where do Resonance fans live in United States?

Resonance fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Resonance fans also like?

Beyond Resonance itself, the audience over-indexes on Sierra Trading Post (13.31×), Sustainable energy (5.61×), Voltaire (18.79×), and Renewable energy (3.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Resonance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Resonance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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