Rascasse Audience Intelligence

Katz's Delicatessen Target Market in United States

A data profile of the people who buy, follow and care about Katz's Delicatessen in United States — modelled from more than twelve digital signal sources. Katz's Delicatessen has an estimated audience of 4,404,839 people in United States.

#759among Brand in United States#490in Food & Beverages

The average Katz's Delicatessen fan in United States is 45.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Texas, New Jersey.

Top brand affinities include Rosie O'Donnell, Calgary Flames, FedEx, with strongest over-indexing on Rosie O'Donnell (12.86× the country average).

Demographically, the Katz's Delicatessen audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

The typical Katz's Delicatessen fan in United States is more male, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Rosie O'Donnell.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Katz's Delicatessen profile in United States.

Audience size
4.4M
in United States
Gender
37.8%♀
62.2% male
Age
45.2
average years
Country rank
#7409
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Katz's Delicatessen

37.8% are female, 62.2% are male, average age 45.2.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Katz's Delicatessen audience in United States
MetricValue
Female37.8%
Male62.2%
Average age45.2
Estimated audience size4,404,839
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Katz's Delicatessen audience in United States
Age bracketShare%
16-197%
20-2912%
30-3922%
40-4930%
50+29%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Katz's Delicatessen audience comes from United States.

Worldwide audience distribution share by country for Katz's Delicatessen
CountryShare
United States93.4%
Germany3.7%
Italy2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Katz's Delicatessen audience in United States is strongest.

Fig. 05

Top regions by affinity

Katz's Delicatessen customers by region in United States
#RegionReachAffinity×
01New York~3M17.52×
02New Jersey~400K3.63×
03Texas~900K2.52×
04Connecticut~80K1.91×
05New Hampshire~20K0.94×
06Massachusetts~70K0.89×
07Pennsylvania~100K0.80×
08Rhode Island~10K0.80×
09Delaware~9K0.79×
10Washington, District of Columbia~10K0.78×
11North Carolina~90K0.74×
12Vermont~5K0.73×
13Hawaii~10K0.65×
14Florida~200K0.64×
15Maryland~50K0.64×
16Maine~10K0.64×
17California~300K0.58×
18Nevada~20K0.54×
19Alaska~5K0.54×
20North Dakota~5K0.53×
21South Carolina~30K0.52×
22Montana~6K0.51×
23South Dakota~5K0.51×
24Illinois~70K0.49×
25Kansas~20K0.49×
26Nebraska~10K0.49×
27Ohio~60K0.48×
28Washington~40K0.48×
29West Virginia~9K0.48×
30Tennessee~40K0.47×
31Colorado~30K0.46×
32Arkansas~20K0.46×
33Missouri~30K0.45×
34Idaho~10K0.45×
35Michigan~50K0.44×
36Oregon~20K0.44×
37New Mexico~9K0.44×
38Minnesota~30K0.43×
39Kentucky~20K0.43×
40Oklahoma~20K0.42×
41Indiana~30K0.41×
42Utah~20K0.41×
43Alabama~20K0.40×
44Iowa~10K0.40×
45Mississippi~10K0.40×
46Arizona~30K0.39×
47Louisiana~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Katz's Delicatessen, United States
0.39×1.00×17.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Katz's Delicatessen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Katz's Delicatessen audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires22.49×
02Calgary FlamesSports20.00×
03Bauer HockeySports20.00×
04Ottawa SenatorsSports15.60×
05Rosie O'DonnellMovies & TV12.86×
06Weber GrillsHome & Garden9.78×
07BombasFashion & Accessoires8.79×
08City BankBusiness & Career5.43×
09QVCMovies & TV4.86×
10First class travelTravel & Leisure3.97×
11FedExBusiness & Career3.95×
12Sustainable energyHome & Garden3.77×
13Weather forecastingHome & Garden3.75×
14Renewable energyBusiness & Career3.61×
15Trader Joe'sShopping2.79×
16Mortgage loansBusiness & Career2.44×
17SubwayFood & Beverages2.17×
18Organic foodFood & Beverages2.15×
19AirbnbTravel & Leisure1.99×
20BarbecueFood & Beverages1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Katz's Delicatessen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Katz's Delicatessen audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.44×
Convenience OrientationPREMIUM2.15×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Katz's Delicatessen audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.86×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Katz's Delicatessen's target market in United States?

Katz's Delicatessen's target market in United States covers an estimated 4,404,839 people, concentrated in New York and Texas.

02

What is the gender split and age of Katz's Delicatessen customers?

37.8% of the Katz's Delicatessen audience are female, 62.2% are male, with an average age of 45.2 years.

03

Which brands do Katz's Delicatessen fans like most?

Katz's Delicatessen fans show strongest brand affinity for Rosie O'Donnell (12.86×), Calgary Flames (20×), and FedEx (3.95×) over the country average.

04

Where do Katz's Delicatessen fans live in United States?

Katz's Delicatessen fans in United States are most concentrated in New York (reach ~3M), Texas (reach ~900K), and New Jersey (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Katz's Delicatessen fans also like?

Beyond Katz's Delicatessen itself, the audience over-indexes on Calgary Flames (20×), FedEx (3.95×), Bauer Hockey (20×), and Trader Joe's (2.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Katz's Delicatessen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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