A data profile of the people who buy, follow and care about Gazzetta del Sud in Italy — modelled from more than twelve digital signal sources. Gazzetta del Sud has an estimated audience of 3,711,524 people in Italy.
The average Gazzetta del Sud fan in Italy is 43.9 years old, balanced, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Calabria, Lombardy.
Top brand affinities include Online newspaper, Draught beer, Breaking news, with strongest over-indexing on Online newspaper (5.88× the country average).
Demographically, the Gazzetta del Sud audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gazzetta del Sud fan in Italy is balanced, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Gazzetta del Sud profile in Italy.
51.4% are female, 48.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 43.9 |
| Estimated audience size | 3,711,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 26% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Gazzetta del Sud audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 93.7% |
| Germany | 4.1% |
| Australia | 0.5% |
Where the Gazzetta del Sud audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~1.5M | 11.63× | |
| 02 | Sicilia | ~1.5M | 4.50× | |
| 03 | Lazio | ~300K | 0.56× | |
| 04 | Puglia | ~100K | 0.50× | |
| 05 | Lombardy | ~300K | 0.39× | |
| 06 | Aosta Valley | ~4K | 0.38× | |
| 07 | Basilicata | ~10K | 0.35× | |
| 08 | Molise | ~6K | 0.34× | |
| 09 | Piedmont | ~70K | 0.26× | |
| 10 | Liguria | ~30K | 0.24× | |
| 11 | Campania | ~90K | 0.21× | |
| 12 | Emilia-Romagna | ~60K | 0.21× | |
| 13 | Umbria | ~10K | 0.20× | |
| 14 | Tuscany | ~50K | 0.18× | |
| 15 | Marche | ~20K | 0.18× | |
| 16 | Abruzzo | ~10K | 0.18× | |
| 17 | Trentino-Alto Adige/Südtirol | ~10K | 0.18× | |
| 18 | Veneto | ~50K | 0.17× | |
| 19 | Friuli-Venezia Giulia | ~10K | 0.17× | |
| 20 | Sardinia | ~20K | 0.15× |
The strongest cross-interests of the Gazzetta del Sud audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online newspaper | News | 5.88× | ||
| 02 | Draught beer | Food & Beverages | 5.88× | ||
| 03 | Toyota Corolla | Cars & Mobility | 5.54× | ||
| 04 | Breaking news | Movies & TV | 3.13× | ||
| 05 | Weather forecasting | Home & Garden | 2.81× | ||
| 06 | Wikipedia | Internet & Social Media | 2.48× | ||
| 07 | Tabloid (newspaper format) | Literature | 2.01× | ||
| 08 | Wine tasting | Food & Beverages | 1.94× | ||
| 09 | Renewable energy | Business & Career | 1.92× | ||
| 10 | Genetics | Kids & Family | 1.85× | ||
| 11 | Insurance | Business & Career | 1.77× | ||
| 12 | Home Appliances | Home & Garden | 1.74× | ||
| 13 | EBay | Shopping | 1.70× | ||
| 14 | Religion | Business & Career | 1.65× | ||
| 15 | Pharmacy | Business & Career | 1.64× | ||
| 16 | Banking | Business & Career | 1.59× | ||
| 17 | Lidl | Shopping | 1.58× | ||
| 18 | Trenitalia | Cars & Mobility | 1.58× | ||
| 19 | Supermarket | Shopping | 1.57× | ||
| 20 | Health care | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.02× | |
| Convenience Orientation | PREMIUM | 1.72× | |
| Tradition | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Travelling | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× |
Gazzetta del Sud has an estimated audience of 3,711,524 people in Italy, concentrated in Sicilia and Calabria.
51.4% of Gazzetta del Sud fans are female, 48.6% are male, with an average age of 43.9 years.
Gazzetta del Sud fans show strongest brand affinity for Online newspaper (5.88×), Draught beer (5.88×), and Breaking news (3.13×) over the country average.
Gazzetta del Sud fans in Italy are most concentrated in Sicilia (reach ~1.5M), Calabria (reach ~1.5M), and Lombardy (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gazzetta del Sud itself, the audience over-indexes on Draught beer (5.88×), Breaking news (3.13×), Wikipedia (2.48×), and Religion (1.65×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gazzetta del Sud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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