A data profile of the people who buy, follow and care about Dairy product in Spain — modelled from more than twelve digital signal sources. Dairy product has an estimated audience of 2,333,829 people in Spain.
The average Dairy product fan in Spain is 46.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include IBEX 35, Veganism, Spain, with strongest over-indexing on IBEX 35 (2.68× the country average).
Demographically, the Dairy product audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Dairy product fan in Spain is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Dairy product profile in Spain.
64.6% are female, 35.4% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 46.3 |
| Estimated audience size | 2,333,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Dairy product audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 5.3% |
| India | 4.5% |
Where the Dairy product audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.13× | |
| 02 | Catalonia | ~500K | 1.12× | |
| 03 | Community of Madrid | ~400K | 1.08× | |
| 04 | Navarre | ~30K | 1.05× | |
| 05 | Cantabria | ~30K | 1.02× | |
| 06 | Balearic Islands | ~70K | 1.01× | |
| 07 | Comunidad Valenciana | ~300K | 1.00× | |
| 08 | Region of Murcia | ~80K | 1.00× | |
| 09 | Extremadura | ~50K | 0.98× | |
| 10 | Aragon | ~60K | 0.97× | |
| 11 | Principality of Asturias | ~50K | 0.97× | |
| 12 | Canary Islands | ~100K | 0.96× | |
| 13 | Castile and León | ~100K | 0.95× | |
| 14 | Castilla-La Mancha | ~90K | 0.95× | |
| 15 | Basque Autonomous Country | ~80K | 0.93× | |
| 16 | Galicia | ~100K | 0.92× | |
| 17 | Andalusia | ~400K | 0.86× |
The strongest cross-interests of the Dairy product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IBEX 35 | Business & Career | 2.68× | ||
| 02 | Veganism | Food & Beverages | 2.65× | ||
| 03 | Culinary art | Arts & Culture | 2.12× | ||
| 04 | Coffee | Food & Beverages | 2.09× | ||
| 05 | Eating | Food & Beverages | 2.04× | ||
| 06 | Recipes | Food & Beverages | 1.87× | ||
| 07 | El País | News | 1.85× | ||
| 08 | Video | Movies & TV | 1.80× | ||
| 09 | Footwear | Fashion & Accessoires | 1.78× | ||
| 10 | Hotels | Travel & Leisure | 1.78× | ||
| 11 | Comedy movies | Movies & TV | 1.75× | ||
| 12 | Iberia (airline) | Travel & Leisure | 1.67× | ||
| 13 | Televisions | Technology & Electronics | 1.65× | ||
| 14 | YouTube | Movies & TV | 1.64× | ||
| 15 | Europe | Travel & Leisure | 1.63× | ||
| 16 | Madrid | Travel & Leisure | 1.61× | ||
| 17 | Magazines | Literature | 1.61× | ||
| 18 | Shoes | Fashion & Accessoires | 1.59× | ||
| 19 | Spain | Travel & Leisure | 1.56× | ||
| 20 | Culture | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.64× | |
| Community Orientation | OPEN | 1.63× | |
| Convenience Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Luxury Orientation | PREMIUM | 1.05× | |
| Sports Activity | POWER | 1.07× |
Dairy product has an estimated audience of 2,333,829 people in Spain, concentrated in Catalonia and Community of Madrid.
64.6% of Dairy product fans are female, 35.4% are male, with an average age of 46.3 years.
Dairy product fans show strongest brand affinity for IBEX 35 (2.68×), Veganism (2.65×), and Spain (1.56×) over the country average.
Dairy product fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dairy product itself, the audience over-indexes on Veganism (2.65×), Spain (1.56×), Madrid (1.61×), and Video (1.8×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dairy product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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