A data profile of the people who buy, follow and care about Body art in India — modelled from more than twelve digital signal sources. Body art has an estimated audience of 3,141,258 people in India.
Body art has an estimated audience of 3,141,258 people in India. 43.7% are female, 56.3% are male, average age 28.9. Top brand affinities: One Piece, Game of Thrones, Stranger Things, Modern art, Pokémon.
Top brand affinities include One Piece, Game of Thrones, Stranger Things, with strongest over-indexing on One Piece (5.06× the country average).
Demographically, the Body art audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Extroversion, Quality Awareness.
The typical Body art fan in India is more male, around 28.9 years old, with strong Extroversion tendencies and a notable affinity for One Piece.
The key figures that characterise the Body art profile in India.
43.7% are female, 56.3% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 28.9 |
| Estimated audience size | 3,141,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 28% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Body art audience comes from India.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| China | 7.9% |
The strongest cross-interests of the Body art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fairy Tail | Literature | 6.69× | ||
| 02 | My Hero Academia | Literature | 6.45× | ||
| 03 | Hunter × Hunter | Literature | 5.38× | ||
| 04 | Pokémon | Games | 5.11× | ||
| 05 | One Piece | Movies & TV | 5.06× | ||
| 06 | Dragon Ball Z | Movies & TV | 4.31× | ||
| 07 | Naruto | Literature | 4.03× | ||
| 08 | Modern art | Arts & Culture | 3.08× | ||
| 09 | Knitting | Home & Garden | 2.75× | ||
| 10 | Crystal | Fashion & Accessoires | 2.74× | ||
| 11 | Manga | Literature | 2.53× | ||
| 12 | Game of Thrones | Movies & TV | 2.30× | ||
| 13 | Comics | Literature | 2.24× | ||
| 14 | Stranger Things | Movies & TV | 2.14× | ||
| 15 | Embroidery | Home & Garden | 1.96× | ||
| 16 | True Detective | Movies & TV | 1.88× | ||
| 17 | Earring | Fashion & Accessoires | 1.55× | ||
| 18 | Party dress | Fashion & Accessoires | 1.54× | ||
| 19 | Engagement ring | Fashion & Accessoires | 1.54× | ||
| 20 | Pakistan national cricket team | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.53× | |
| Quality Awareness | PREMIUM | 1.42× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.63× | |
| Tradition | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.