A data profile of the people who buy, follow and care about Body art in Italy — modelled from more than twelve digital signal sources. Body art has an estimated audience of 5,137,691 people in Italy.
The average Body art fan in Italy is 34.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Body modification, Harry Potter, Superman, with strongest over-indexing on Body modification (3.57× the country average).
Demographically, the Body art audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Body art fan in Italy is more female, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Body modification.
The key figures that characterise the Body art profile in Italy.
55.8% are female, 44.2% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 34.2 |
| Estimated audience size | 5,137,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Body art audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| China | 7.9% |
Where the Body art audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~400K | 1.26× | |
| 02 | Lombardy | ~1M | 1.22× | |
| 03 | Campania | ~600K | 1.11× | |
| 04 | Sicilia | ~500K | 1.11× | |
| 05 | Emilia-Romagna | ~500K | 1.10× | |
| 06 | Lazio | ~700K | 1.09× | |
| 07 | Aosta Valley | ~10K | 1.06× | |
| 08 | Molise | ~20K | 1.01× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 10 | Sardinia | ~100K | 0.99× | |
| 11 | Tuscany | ~300K | 0.97× | |
| 12 | Marche | ~100K | 0.97× | |
| 13 | Basilicata | ~50K | 0.97× | |
| 14 | Abruzzo | ~100K | 0.96× | |
| 15 | Veneto | ~400K | 0.95× | |
| 16 | Umbria | ~80K | 0.94× | |
| 17 | Liguria | ~100K | 0.93× | |
| 18 | Trentino-Alto Adige/Südtirol | ~90K | 0.93× | |
| 19 | Piedmont | ~300K | 0.92× | |
| 20 | Calabria | ~100K | 0.91× |
The strongest cross-interests of the Body art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Body modification | Beauty & Wellness | 3.57× | ||
| 02 | Master of Business Administration | Business & Career | 2.66× | ||
| 03 | Pandora | Fashion & Accessoires | 2.58× | ||
| 04 | Digital art | Arts & Culture | 2.50× | ||
| 05 | Anime and manga fandom | Literature | 2.32× | ||
| 06 | YouTube Music | Internet & Social Media | 2.26× | ||
| 07 | Facial hair | Beauty & Wellness | 2.22× | ||
| 08 | DAZN | Movies & TV | 2.18× | ||
| 09 | Superman | Movies & TV | 2.04× | ||
| 10 | Deal of the day | Shopping | 1.81× | ||
| 11 | Zara | Shopping | 1.80× | ||
| 12 | Art exhibition | Arts & Culture | 1.76× | ||
| 13 | Piano | Music & Radio | 1.76× | ||
| 14 | Nail salon | Beauty & Wellness | 1.76× | ||
| 15 | Pedicure | Beauty & Wellness | 1.73× | ||
| 16 | Batman | Movies & TV | 1.72× | ||
| 17 | Summer vacation | Travel & Leisure | 1.64× | ||
| 18 | Artificial nails | Beauty & Wellness | 1.64× | ||
| 19 | Streetwear | Fashion & Accessoires | 1.56× | ||
| 20 | Harry Potter | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.33× | |
| Mindfulness | BALANCE | 1.38× | |
| Urban Lifestyle | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Tradition | CONSERVATISM | 0.81× |
Body art has an estimated audience of 5,137,691 people in Italy, concentrated in Lombardy and Lazio.
55.8% of Body art fans are female, 44.2% are male, with an average age of 34.2 years.
Body art fans show strongest brand affinity for Body modification (3.57×), Harry Potter (1.53×), and Superman (2.04×) over the country average.
Body art fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Body art itself, the audience over-indexes on Harry Potter (1.53×), Superman (2.04×), Master of Business Administration (2.66×), and Deal of the day (1.81×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Body art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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