The Hobbit (film series) Audience in United States

The Hobbit (film series) logo

The Hobbit (film series) has an estimated audience of 2,238,433 people in United States. 42.8% are female, 57.2% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Grinch, Keirin, Hang Seng Index, Elsword.

The average The Hobbit (film series) fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Grinch, Keirin, with strongest over-indexing on Vocal harmony (11.46× the country average). Demographically, the The Hobbit (film series) audience skews more male with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Hobbit (film series) fans

Demographic split for The Hobbit (film series) audience in United States
MetricValue
Female42.8%
Male57.2%
Average age34.2
Estimated audience size2,238,433

Audience persona

The typical The Hobbit (film series) fan in United States is more male, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for The Hobbit (film series) in United States
RegionReachAffinity
California259,6641.05×
Texas181,3710.94×
Florida130,3220.86×
New York90,7340.73×
Ohio65,9420.96×
Pennsylvania65,5520.87×
North Carolina63,9210.95×
Illinois63,2330.85×
Arizona59,4381.3×
Georgia58,4820.85×
Washington54,7401.22×
Michigan53,6010.92×
Virginia48,2780.89×
Tennessee44,7601×
New Jersey42,0160.74×
Colorado40,0091.13×
Massachusetts39,8520.9×
Indiana38,7840.95×
Missouri37,6271.04×
Maryland35,9690.93×
Alabama35,9241.15×
Wisconsin32,0200.95×
Minnesota31,9711×
Utah31,3001.56×
Oregon30,9041.2×
South Carolina28,5730.85×
Oklahoma28,3221.14×
Kentucky27,8730.99×
Louisiana23,0840.8×
Arkansas19,0011.03×
Nevada18,7460.87×
Kansas18,6691.06×
Iowa17,2360.93×
Idaho16,4081.46×
Mississippi15,0660.82×
Connecticut14,2250.63×
New Mexico11,6591.04×
Nebraska10,9790.98×
West Virginia10,0020.96×
New Hampshire8,8421×
Hawaii8,7320.91×
Maine8,5951.07×
Montana8,0441.3×
Alaska7,5061.57×
Delaware5,8470.95×
Rhode Island5,7990.81×
South Dakota5,0820.98×
Washington, District of Columbia5,0090.74×
North Dakota4,6271.01×
Vermont3,9661.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hobbit (film series) audience
BrandAffinityCategory
Vocal harmony11.46×Music & Radio
Grinch9.63×Movies & TV
Keirin49.17×Sports
Hang Seng Index24.36×Business & Career
Elsword26.91×Games
Jason Garrett17.4×Sports
Goop6.25×Internet & Social Media
The Halal Guys6.68×Food & Beverages
Alaska1.7×Travel & Leisure
Wok5.8×Food & Beverages
Passaic County, New Jersey9.23×Travel & Leisure
Monogram3.28×Home & Garden
Grace Slick7.27×Music & Radio
Historic site3.49×Arts & Culture
Governor of Michigan5.8×Politics & Society
Empresarios10.97×Politics & Society
Throne of Glass5.73×Literature
La Jolla6.79×Travel & Leisure
Glasgow, Kentucky19.59×Travel & Leisure
Grammarly3.4×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hobbit (film series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.37
Design AffinityPREMIUM1.43
Community OrientationOPEN1.4
TraditionCONSERVATISM1.36
Early Adopter MentalityPOWER1.3
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for The Hobbit (film series)
CountryShare
United States32.2%
United Kingdom8.5%
Brazil5.2%

See The Hobbit (film series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Hobbit (film series) have in United States?

The Hobbit (film series) has an estimated audience of 2,238,433 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hobbit (film series) fans?

42.8% of The Hobbit (film series) fans are female, 57.2% are male, with an average age of 34.2 years.

Which brands do The Hobbit (film series) fans like most?

The Hobbit (film series) fans show strongest brand affinity for Vocal harmony (11.46×), Grinch (9.63×), and Keirin (49.17×) over the country average.

Where do The Hobbit (film series) fans live in United States?

The Hobbit (film series) fans in United States are most concentrated in California (reach 259,664), Texas (reach 181,371), and Florida (reach 130,322). These three regions account for the largest share of the active audience.

What other brands do The Hobbit (film series) fans also like?

Beyond The Hobbit (film series) itself, the audience over-indexes on Grinch (9.63×), Keirin (49.17×), Hang Seng Index (24.36×), and Elsword (26.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hobbit (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.