Rascasse Audience Intelligence

The Hobbit (film series) Audience in United States

A data profile of the people who buy, follow and care about The Hobbit (film series) in United States — modelled from more than twelve digital signal sources. The Hobbit (film series) has an estimated audience of 2,269,414 people in United States.

#732among Movie / TV Show / Series in United States#1919in Movies & TV

The average The Hobbit (film series) fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Hobbit, Meet the Robinsons, The Lord of the Rings, with strongest over-indexing on The Hobbit (75.84× the country average).

Demographically, the The Hobbit (film series) audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hobbit (film series) fan in United States is more male, around 34.2 years old, with strong Community Orientation tendencies and a notable affinity for The Hobbit.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hobbit (film series) profile in United States.

Audience size
2.3M
in United States
Gender
42.8%♀
57.2% male
Age
34.2
average years
Country rank
#12865
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hobbit (film series) viewers

42.8% are female, 57.2% are male, average age 34.2.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for The Hobbit (film series) audience in United States
MetricValue
Female42.8%
Male57.2%
Average age34.2
Estimated audience size2,269,414
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the The Hobbit (film series) audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3918%
40-4914%
50+12%
Fig. 04

Worldwide distribution

29.5%

of the worldwide The Hobbit (film series) audience comes from United States.

Worldwide audience distribution share by country for The Hobbit (film series)
CountryShare
United States29.5%
United Kingdom7.9%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hobbit (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hobbit (film series) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.62×
02Utah~30K1.53×
03Idaho~20K1.48×
04Montana~8K1.35×
05Arizona~60K1.24×
06Oregon~30K1.19×
07Washington~50K1.17×
08Oklahoma~30K1.13×
09Alabama~30K1.11×
10Colorado~40K1.10×
11North Dakota~5K1.10×
12Maine~9K1.09×
13New Mexico~10K1.07×
14South Dakota~5K1.06×
15Vermont~4K1.06×
16California~300K1.05×
17Kansas~20K1.05×
18Arkansas~20K1.04×
19New Hampshire~9K1.03×
20Missouri~40K1.02×
21West Virginia~10K1.01×
22Nebraska~10K1.00×
23Minnesota~30K0.99×
24Kentucky~30K0.99×
25Tennessee~40K0.98×
26Delaware~6K0.98×
27Wisconsin~30K0.95×
28Iowa~20K0.94×
29Ohio~60K0.93×
30Indiana~40K0.93×
31Maryland~40K0.93×
32North Carolina~60K0.92×
33Hawaii~9K0.91×
34Texas~200K0.90×
35Michigan~50K0.90×
36Virginia~50K0.87×
37Massachusetts~40K0.87×
38Nevada~20K0.86×
39Mississippi~20K0.85×
40Pennsylvania~60K0.84×
41Rhode Island~6K0.84×
42Florida~100K0.83×
43South Carolina~30K0.83×
44Georgia~60K0.82×
45Illinois~60K0.80×
46Louisiana~20K0.80×
47Washington, District of Columbia~5K0.75×
48New Jersey~40K0.71×
49New York~90K0.69×
50Connecticut~20K0.68×
Fig. 06

Affinity by region

Affinity by region — The Hobbit (film series), United States
0.68×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hobbit (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hobbit (film series) audience
#·InterestCategoryAffinity×
01The HobbitMovies & TV75.84×
02Meet the RobinsonsMovies & TV64.00×
03The Lord of the RingsMovies & TV39.38×
04King Arthur: Legend of the SwordMovies & TV23.00×
05Freddy vs. JasonMovies & TV20.96×
06MegamindMovies & TV18.95×
07George R. R. MartinLiterature16.24×
08International educationBusiness & Career16.14×
09Cate BlanchettMovies & TV12.66×
10DumboMovies & TV12.63×
11My Hero AcademiaLiterature9.25×
12Pirates of the Caribbean (film series)Movies & TV8.82×
13ZootopiaMovies & TV8.04×
14Disneyland ParisTravel & Leisure7.40×
15Henry CavillMovies & TV7.21×
16MonstersMovies & TV7.20×
17Vikings (TV series)Movies & TV5.39×
18Game of ThronesMovies & TV4.84×
19Anime and manga fandomLiterature3.92×
20SupermanMovies & TV1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hobbit (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hobbit (film series) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.64×
IndividualismJOY1.55×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hobbit (film series) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hobbit (film series) have in United States?

The Hobbit (film series) has an estimated audience of 2,269,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hobbit (film series) viewers?

42.8% of The Hobbit (film series) fans are female, 57.2% are male, with an average age of 34.2 years.

03

Which brands do The Hobbit (film series) fans like most?

The Hobbit (film series) fans show strongest brand affinity for The Hobbit (75.84×), Meet the Robinsons (64×), and The Lord of the Rings (39.38×) over the country average.

04

Where do The Hobbit (film series) fans live in United States?

The Hobbit (film series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Hobbit (film series) fans also like?

Beyond The Hobbit (film series) itself, the audience over-indexes on Meet the Robinsons (64×), The Lord of the Rings (39.38×), Megamind (18.95×), and International education (16.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Hobbit (film series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hobbit (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →