The Hobbit: The Desolation of Smaug Audience in United States

The Hobbit: The Desolation of Smaug logo

The Hobbit: The Desolation of Smaug has an estimated audience of 384,346 people in United States. 46.5% are female, 53.5% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, Voter registration, Electrolyte, Queens College, City University of New York, Dog breed.

The average The Hobbit: The Desolation of Smaug fan in United States is 30.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, Voter registration, Electrolyte, with strongest over-indexing on Grace Slick (48.3× the country average). Demographically, the The Hobbit: The Desolation of Smaug audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Hobbit: The Desolation of Smaug fans

Demographic split for The Hobbit: The Desolation of Smaug audience in United States
MetricValue
Female46.5%
Male53.5%
Average age30.4
Estimated audience size384,346

Audience persona

The typical The Hobbit: The Desolation of Smaug fan in United States is balanced, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for The Hobbit: The Desolation of Smaug in United States
RegionReachAffinity
California37,5270.89×
Texas30,9910.94×
Florida19,6950.76×
New York14,9770.7×
Pennsylvania11,1770.86×
Ohio10,7270.91×
Illinois10,4830.82×
North Carolina10,4390.9×
Michigan9,8570.98×
Georgia9,6970.82×
Washington9,3101.21×
Virginia8,5760.92×
Tennessee8,2531.07×
Arizona8,0261.02×
Indiana6,9620.99×
Colorado6,8361.13×
Missouri6,5581.06×
New Jersey6,1330.63×
Wisconsin6,0461.05×
Utah6,0371.75×
Massachusetts5,8570.77×
Minnesota5,6261.02×
Oregon5,5551.26×
Kentucky5,2671.09×
Oklahoma5,1691.21×
South Carolina5,1030.88×
Alabama4,7440.88×
Maryland4,6360.7×
Arkansas3,7291.18×
Louisiana3,6840.74×
Nevada3,6570.98×
Idaho3,4021.77×
Kansas3,3611.11×
Iowa3,1801×
Connecticut2,9780.77×
Mississippi2,6090.82×
New Mexico2,1521.12×
Nebraska1,9451.01×
West Virginia1,7100.96×
New Hampshire1,5791.04×
Montana1,5661.47×
Maine1,5391.12×
Hawaii1,4920.9×
Alaska1,1361.38×
South Dakota9941.12×
Rhode Island9050.74×
North Dakota8221.04×
Wyoming7231.27×
Delaware7100.67×
Vermont6891.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hobbit: The Desolation of Smaug audience
BrandAffinityCategory
Grace Slick48.3×Music & Radio
Voter registration22.06×Politics & Society
Electrolyte15.19×Health
Queens College, City University of New York20×Business & Career
Dog breed2.2×Pets & Animals
Wok8.37×Food & Beverages
Kildare50.47×Travel & Leisure
Elsword20×Games
Product design2.25×Business & Career
Winemaking4.8×Food & Beverages
Goop5.52×Internet & Social Media
Trinity Evangelical Divinity School30.53×Business & Career
Natural rubber1.64×Cars & Mobility
Pro-Ject3.22×Music & Radio
Emilio Estefan10.82×Music & Radio
UK garage4×Music & Radio
Stamp collecting3.39×Home & Garden
Home staging3.63×Home & Garden
Bridget Jones: The Edge of Reason14.25×Movies & TV
Henrik Zetterberg27.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hobbit: The Desolation of Smaug audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.76
Pet OwnershipJOY2.04
TravellingTHRILL1.95
Community OrientationOPEN1.9
Luxury OrientationPREMIUM1.63
Quality AwarenessPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for The Hobbit: The Desolation of Smaug
CountryShare
United States39.7%
United Kingdom19.5%
Australia5.7%

See The Hobbit: The Desolation of Smaug audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Hobbit: The Desolation of Smaug have in United States?

The Hobbit: The Desolation of Smaug has an estimated audience of 384,346 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hobbit: The Desolation of Smaug fans?

46.5% of The Hobbit: The Desolation of Smaug fans are female, 53.5% are male, with an average age of 30.4 years.

Which brands do The Hobbit: The Desolation of Smaug fans like most?

The Hobbit: The Desolation of Smaug fans show strongest brand affinity for Grace Slick (48.3×), Voter registration (22.06×), and Electrolyte (15.19×) over the country average.

Where do The Hobbit: The Desolation of Smaug fans live in United States?

The Hobbit: The Desolation of Smaug fans in United States are most concentrated in California (reach 37,527), Texas (reach 30,991), and Florida (reach 19,695). These three regions account for the largest share of the active audience.

What other brands do The Hobbit: The Desolation of Smaug fans also like?

Beyond The Hobbit: The Desolation of Smaug itself, the audience over-indexes on Voter registration (22.06×), Electrolyte (15.19×), Queens College, City University of New York (20×), and Dog breed (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hobbit: The Desolation of Smaug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.