Rascasse Audience Intelligence

The Hobbit: The Desolation of Smaug Audience in United States

A data profile of the people who buy, follow and care about The Hobbit: The Desolation of Smaug in United States — modelled from more than twelve digital signal sources. The Hobbit: The Desolation of Smaug has an estimated audience of 394,461 people in United States.

#66among Science Fiction & Fantasy in United States#3723among Movie / TV Show / Series in United States#7707in Movies & TV

The average The Hobbit: The Desolation of Smaug fan in United States is 30.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Hobbit, The Lord of the Rings, Disneyland Paris, with strongest over-indexing on The Hobbit (83.26× the country average).

Demographically, the The Hobbit: The Desolation of Smaug audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hobbit: The Desolation of Smaug fan in United States is balanced, around 30.4 years old, with strong Community Orientation tendencies and a notable affinity for The Hobbit.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hobbit: The Desolation of Smaug profile in United States.

Audience size
394K
in United States
Gender
46.5%♀
53.5% male
Age
30.4
average years
Country rank
#41925
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hobbit: The Desolation of Smaug viewers

46.5% are female, 53.5% are male, average age 30.4.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for The Hobbit: The Desolation of Smaug audience in United States
MetricValue
Female46.5%
Male53.5%
Average age30.4
Estimated audience size394,461
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the The Hobbit: The Desolation of Smaug audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3914%
40-4912%
50+7%
Fig. 04

Worldwide distribution

31.6%

of the worldwide The Hobbit: The Desolation of Smaug audience comes from United States.

Worldwide audience distribution share by country for The Hobbit: The Desolation of Smaug
CountryShare
United States31.6%
United Kingdom17.0%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hobbit: The Desolation of Smaug audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hobbit: The Desolation of Smaug fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.72×
02Idaho~3K1.64×
03Montana~2K1.42×
04Alaska~1K1.42×
05Oregon~6K1.27×
06Wyoming<1K1.23×
07Washington~9K1.20×
08Oklahoma~5K1.19×
09South Dakota~1K1.16×
10Colorado~7K1.14×
11Arkansas~4K1.13×
12Kansas~3K1.13×
13New Mexico~2K1.10×
14North Dakota<1K1.09×
15Nebraska~2K1.08×
16Maine~1K1.08×
17Kentucky~5K1.07×
18Iowa~3K1.07×
19Tennessee~8K1.03×
20Missouri~6K1.03×
21West Virginia~2K1.02×
22New Hampshire~2K1.02×
23Wisconsin~6K1.00×
24Indiana~7K0.99×
25Minnesota~5K0.98×
26Arizona~8K0.97×
27Michigan~9K0.92×
28Alabama~5K0.91×
29Ohio~10K0.89×
30South Carolina~5K0.89×
31Texas~30K0.88×
32North Carolina~10K0.88×
33Hawaii~1K0.87×
34Virginia~8K0.86×
35Mississippi~3K0.86×
36Rhode Island~1K0.86×
37California~40K0.84×
38Nevada~3K0.84×
39Pennsylvania~10K0.82×
40Connecticut~3K0.80×
41Georgia~9K0.79×
42Louisiana~4K0.79×
43Delaware<1K0.79×
44Illinois~10K0.78×
45Massachusetts~6K0.78×
46Maryland~5K0.72×
47Florida~20K0.71×
48Washington, District of Columbia<1K0.69×
49New York~10K0.66×
50New Jersey~6K0.63×
Fig. 06

Affinity by region

Affinity by region — The Hobbit: The Desolation of Smaug, United States
0.63×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hobbit: The Desolation of Smaug audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hobbit: The Desolation of Smaug audience
#·InterestCategoryAffinity×
01The HobbitMovies & TV83.26×
02The Lord of the RingsMovies & TV34.99×
03Disneyland ParisTravel & Leisure26.08×
04Cate BlanchettMovies & TV20.50×
05LegolandTravel & Leisure20.00×
06malwarebytesTechnology & Electronics20.00×
07International educationBusiness & Career19.22×
08BodrumTravel & Leisure18.86×
09Brooklyn Nine-NineMovies & TV18.11×
10Arabic coffeeFood & Beverages13.94×
11Alvin and the ChipmunksMusic & Radio12.28×
12Kelly OsbourneMusic & Radio11.23×
13ZootopiaMovies & TV9.76×
14Henry CavillMovies & TV9.59×
15Graphic novelLiterature8.57×
16Superhero fictionLiterature8.37×
17Anne HathawayMovies & TV7.00×
18Barnes & NobleLiterature5.38×
19SubwayFood & Beverages3.33×
20Pizza HutFood & Beverages3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hobbit: The Desolation of Smaug audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hobbit: The Desolation of Smaug audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.13×
Pet OwnershipJOY1.93×
TravellingTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hobbit: The Desolation of Smaug audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
DIY MentalityTHRILL0.80×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hobbit: The Desolation of Smaug have in United States?

The Hobbit: The Desolation of Smaug has an estimated audience of 394,461 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hobbit: The Desolation of Smaug viewers?

46.5% of The Hobbit: The Desolation of Smaug fans are female, 53.5% are male, with an average age of 30.4 years.

03

Which brands do The Hobbit: The Desolation of Smaug fans like most?

The Hobbit: The Desolation of Smaug fans show strongest brand affinity for The Hobbit (83.26×), The Lord of the Rings (34.99×), and Disneyland Paris (26.08×) over the country average.

04

Where do The Hobbit: The Desolation of Smaug fans live in United States?

The Hobbit: The Desolation of Smaug fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Hobbit: The Desolation of Smaug fans also like?

Beyond The Hobbit: The Desolation of Smaug itself, the audience over-indexes on The Lord of the Rings (34.99×), Disneyland Paris (26.08×), Legoland (20×), and Cate Blanchett (20.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Hobbit: The Desolation of Smaug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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