A data profile of the people who buy, follow and care about Seaside resort in United Kingdom — modelled from more than twelve digital signal sources. Seaside resort has an estimated audience of 6,180,095 people in United Kingdom.
The average Seaside resort fan in United Kingdom is 46.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South West, Wales.
Top brand affinities include TUI, Home Bargains, Daily Express, with strongest over-indexing on TUI (2.06× the country average).
Demographically, the Seaside resort audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Travelling, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Seaside resort fan in United Kingdom is more female, around 46.8 years old, with strong Travelling tendencies and a notable affinity for TUI.
The key figures that characterise the Seaside resort profile in United Kingdom.
66.4% are female, 33.6% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 46.8 |
| Estimated audience size | 6,180,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Seaside resort audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 11.7% |
| Italy | 10.5% |
Where the Seaside resort audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~700K | 2.12× | |
| 02 | South West | ~800K | 1.63× | |
| 03 | East Midlands | ~600K | 1.41× | |
| 04 | North West | ~700K | 1.05× | |
| 05 | East of England | ~600K | 1.02× | |
| 06 | Scotland | ~500K | 0.95× | |
| 07 | South East | ~700K | 0.90× | |
| 08 | Yorkshire and the Humber | ~400K | 0.83× | |
| 09 | North East | ~200K | 0.80× | |
| 10 | West Midlands | ~200K | 0.75× | |
| 11 | Northern Ireland | ~100K | 0.67× | |
| 12 | Greater London | ~500K | 0.61× | |
| 13 | England | ~2.5M | 0.41× |
The strongest cross-interests of the Seaside resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Samsung TV | Technology & Electronics | 12.35× | ||
| 02 | Devon | Travel & Leisure | 2.17× | ||
| 03 | Travelodge | Travel & Leisure | 2.13× | ||
| 04 | TUI | Travel & Leisure | 2.06× | ||
| 05 | Home Bargains | Shopping | 1.96× | ||
| 06 | Cottage | Travel & Leisure | 1.90× | ||
| 07 | Strictly Come Dancing | Sports | 1.88× | ||
| 08 | Holiday cottage | Travel & Leisure | 1.85× | ||
| 09 | EasyJet | Travel & Leisure | 1.79× | ||
| 10 | Katie Price | Fashion & Accessoires | 1.78× | ||
| 11 | Costa Coffee | Food & Beverages | 1.77× | ||
| 12 | Matalan | Shopping | 1.65× | ||
| 13 | Ryanair | Travel & Leisure | 1.64× | ||
| 14 | Daily Express | News | 1.62× | ||
| 15 | Resort | Travel & Leisure | 1.62× | ||
| 16 | Pub | Food & Beverages | 1.59× | ||
| 17 | National Lottery (Ireland) | Games | 1.57× | ||
| 18 | Asda | Shopping | 1.54× | ||
| 19 | Lidl | Shopping | 1.53× | ||
| 20 | Bathroom | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.24× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| DIY Mentality | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Career Orientation | POWER | 0.78× | |
| Patriotism | CONSERVATISM | 0.84× |
Seaside resort has an estimated audience of 6,180,095 people in United Kingdom, concentrated in England and South West.
66.4% of Seaside resort fans are female, 33.6% are male, with an average age of 46.8 years.
Seaside resort fans show strongest brand affinity for TUI (2.06×), Home Bargains (1.96×), and Daily Express (1.62×) over the country average.
Seaside resort fans in United Kingdom are most concentrated in England (reach ~2.5M), South West (reach ~800K), and Wales (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Seaside resort itself, the audience over-indexes on Home Bargains (1.96×), Daily Express (1.62×), EasyJet (1.79×), and Travelodge (2.13×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Seaside resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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