Talent show Audience in Germany
Talent show has an estimated audience of 803,357 people in Germany. 58.3% are female, 41.7% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, DJ BoBo, Mila Kunis, Western Union, Ronan Keating.
The average Talent show fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, DJ BoBo, Mila Kunis, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Talent show audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Talent show fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 36.4 |
| Estimated audience size | 803,357 |
Audience persona
The typical Talent show fan in Germany is more female, around 36.4 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,493 | 0.92× |
| Bayern | 138,226 | 1.07× |
| Baden-Württemberg | 99,382 | 0.91× |
| Niedersachsen | 77,884 | 1× |
| Hessen | 46,403 | 0.76× |
| Sachsen | 44,253 | 1.12× |
| Rheinland-Pfalz | 34,510 | 0.86× |
| Sachsen-Anhalt | 28,477 | 1.37× |
| Schleswig-Holstein | 26,756 | 0.93× |
| Berlin | 26,056 | 0.73× |
| Brandenburg | 24,634 | 0.99× |
| Thüringen | 23,457 | 1.15× |
| Mecklenburg-Vorpommern | 17,365 | 1.13× |
| Hamburg | 14,126 | 0.78× |
| Saarland | 10,955 | 1.11× |
| Bremen | 8,144 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| DJ BoBo | 34.47× | Music & Radio |
| Mila Kunis | 19.56× | Movies & TV |
| Western Union | 7.3× | Business & Career |
| Ronan Keating | 18.09× | Music & Radio |
| Jared Padalecki | 20× | Movies & TV |
| Bonnie Tyler | 12.07× | Music & Radio |
| Blue Bloods (TV series) | 20× | Movies & TV |
| Halloween costume | 22.01× | Kids & Family |
| New Amsterdam | 18.38× | Movies & TV |
| TikTok | 2.53× | Internet & Social Media |
| Natalie Dormer | 20× | Movies & TV |
| Romantic music | 20× | Music & Radio |
| Once upon a time | 20× | Movies & TV |
| Snap! | 15.28× | Music & Radio |
| One Tree Hill (TV series) | 13.17× | Movies & TV |
| High School DxD | 20× | Movies & TV |
| Clueless (film) | 20× | Movies & TV |
| Roland Kaiser | 3.74× | Music & Radio |
| Victoria Justice | 16.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.32 |
| Community Orientation | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
| Tradition | CONSERVATISM | 1.25 |
| Spirituality | BALANCE | 1.11 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 10.2% |
| Germany | 5.7% |
See Talent show audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Talent show have in Germany?
Talent show has an estimated audience of 803,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Talent show fans?
58.3% of Talent show fans are female, 41.7% are male, with an average age of 36.4 years.
Which brands do Talent show fans like most?
Talent show fans show strongest brand affinity for Jotex (78.71×), DJ BoBo (34.47×), and Mila Kunis (19.56×) over the country average.
Where do Talent show fans live in Germany?
Talent show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,493), Bayern (reach 138,226), and Baden-Württemberg (reach 99,382). These three regions account for the largest share of the active audience.
What other brands do Talent show fans also like?
Beyond Talent show itself, the audience over-indexes on DJ BoBo (34.47×), Mila Kunis (19.56×), Western Union (7.3×), and Ronan Keating (18.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Talent show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.