Vivobarefoot Audience in Germany
Vivobarefoot has an estimated audience of 493,094 people in Germany. 68.6% are female, 31.4% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barefoot running, Barefoot, Vibram FiveFingers, Finn Comfort, Bär Schuhe.
The average Vivobarefoot fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barefoot running, Barefoot, Vibram FiveFingers, with strongest over-indexing on Barefoot running (122.77× the country average). Demographically, the Vivobarefoot audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Vivobarefoot fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 42.0 |
| Estimated audience size | 493,094 |
Audience persona
The typical Vivobarefoot fan in Germany is more female, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Barefoot running.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,476 | 1.01× |
| Bayern | 83,881 | 1.06× |
| Baden-Württemberg | 76,462 | 1.14× |
| Niedersachsen | 44,403 | 0.93× |
| Hessen | 41,091 | 1.09× |
| Berlin | 30,433 | 1.38× |
| Sachsen | 29,897 | 1.24× |
| Rheinland-Pfalz | 23,237 | 0.94× |
| Schleswig-Holstein | 16,858 | 0.95× |
| Brandenburg | 13,254 | 0.87× |
| Thüringen | 13,220 | 1.05× |
| Hamburg | 11,976 | 1.07× |
| Sachsen-Anhalt | 11,021 | 0.86× |
| Mecklenburg-Vorpommern | 9,350 | 0.99× |
| Saarland | 4,457 | 0.74× |
| Bremen | 2,886 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barefoot running | 122.77× | Health |
| Barefoot | 57.92× | Fashion & Accessoires |
| Vibram FiveFingers | 93.45× | Fashion & Accessoires |
| Finn Comfort | 61.96× | Fashion & Accessoires |
| Bär Schuhe | 46.13× | Fashion & Accessoires |
| american psycho | 20× | Movies & TV |
| Wildling Shoes | 31.81× | Fashion & Accessoires |
| Chiang Mai | 20× | Travel & Leisure |
| Kawhi Leonard | 33.99× | Sports |
| Zaqq | 32.42× | Fashion & Accessoires |
| Srinakharinwirot University | 20× | Business & Career |
| Vibram | 32.24× | Fashion & Accessoires |
| Thammasat University | 20× | Business & Career |
| Happy Feet | 19.34× | Movies & TV |
| Mahidol University | 16.3× | Business & Career |
| Chulalongkorn University | 20× | Business & Career |
| Geliebtes Zuhause | 20× | Home & Garden |
| Pixi | 11.4× | Beauty & Wellness |
| Denis Villeneuve | 20× | Movies & TV |
| FCS | 18.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.83 |
| Healthy Lifestyle | BALANCE | 1.71 |
| Design Affinity | PREMIUM | 1.44 |
| Creativity | OPEN | 1.37 |
| Sports Activity | POWER | 1.32 |
| Mindfulness | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 17.2% |
| Germany | 11.7% |
See Vivobarefoot audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does Vivobarefoot have in Germany?
Vivobarefoot has an estimated audience of 493,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vivobarefoot fans?
68.6% of Vivobarefoot fans are female, 31.4% are male, with an average age of 42.0 years.
Which brands do Vivobarefoot fans like most?
Vivobarefoot fans show strongest brand affinity for Barefoot running (122.77×), Barefoot (57.92×), and Vibram FiveFingers (93.45×) over the country average.
Where do Vivobarefoot fans live in Germany?
Vivobarefoot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,476), Bayern (reach 83,881), and Baden-Württemberg (reach 76,462). These three regions account for the largest share of the active audience.
What other brands do Vivobarefoot fans also like?
Beyond Vivobarefoot itself, the audience over-indexes on Barefoot (57.92×), Vibram FiveFingers (93.45×), Finn Comfort (61.96×), and Bär Schuhe (46.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vivobarefoot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.