Barefoot running Audience in Germany
Barefoot running has an estimated audience of 254,738 people in Germany. 74.3% are female, 25.7% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Vivobarefoot, Barefoot, Max Verstappen, Bored Panda, Tagesschau.
The average Barefoot running fan in Germany is 38.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Vivobarefoot, Barefoot, Max Verstappen, with strongest over-indexing on Vivobarefoot (85.03× the country average). Demographically, the Barefoot running audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Barefoot running fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 38.7 |
| Estimated audience size | 254,738 |
Audience persona
The typical Barefoot running fan in Germany is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Vivobarefoot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 22,925 | 0.56× |
| Nordrhein-Westfalen | 16,534 | 0.3× |
| Baden-Württemberg | 14,300 | 0.41× |
| Thüringen | 10,184 | 1.57× |
| Niedersachsen | 10,160 | 0.41× |
| Hessen | 9,443 | 0.49× |
| Rheinland-Pfalz | 9,314 | 0.73× |
| Sachsen-Anhalt | 9,272 | 1.4× |
| Saarland | 9,242 | 2.95× |
| Mecklenburg-Vorpommern | 9,174 | 1.89× |
| Brandenburg | 9,023 | 1.14× |
| Berlin | 8,157 | 0.72× |
| Sachsen | 8,105 | 0.65× |
| Schleswig-Holstein | 7,977 | 0.87× |
| Hamburg | 5,249 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vivobarefoot | 85.03× | Fashion & Accessoires |
| Barefoot | 35.96× | Fashion & Accessoires |
| Max Verstappen | 9.17× | Sports |
| Bored Panda | 14.81× | Internet & Social Media |
| Tagesschau | 2.63× | Movies & TV |
| Cameron Diaz | 10.91× | Movies & TV |
| Leggings | 4.9× | Fashion & Accessoires |
| Image scanner | 11.68× | Technology & Electronics |
| Rosamund Pike | 11.44× | Movies & TV |
| Pets | 1.68× | Pets & Animals |
| Birkenstock | 3.97× | Fashion & Accessoires |
| Shampoo | 3.57× | Beauty & Wellness |
| Mountain biking | 3.39× | Sports |
| Opel Astra | 8.83× | Cars & Mobility |
| Drop shipping | 2.49× | Shopping |
| Fressnapf | 2.88× | Shopping |
| Quilting | 5.86× | Home & Garden |
| Blanket | 4.99× | Home & Garden |
| Circuit de Spa-Francorchamps | 17.23× | Sports |
| Obi (store) | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.9 |
| Pet Ownership | JOY | 1.69 |
| Sports Activity | POWER | 1.52 |
| Creativity | OPEN | 1.49 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Germany | 13.2% |
| Czech Republic | 7.5% |
See Barefoot running audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Barefoot running have in Germany?
Barefoot running has an estimated audience of 254,738 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Barefoot running fans?
74.3% of Barefoot running fans are female, 25.7% are male, with an average age of 38.7 years.
Which brands do Barefoot running fans like most?
Barefoot running fans show strongest brand affinity for Vivobarefoot (85.03×), Barefoot (35.96×), and Max Verstappen (9.17×) over the country average.
Where do Barefoot running fans live in Germany?
Barefoot running fans in Germany are most concentrated in Bayern (reach 22,925), Nordrhein-Westfalen (reach 16,534), and Baden-Württemberg (reach 14,300). These three regions account for the largest share of the active audience.
What other brands do Barefoot running fans also like?
Beyond Barefoot running itself, the audience over-indexes on Barefoot (35.96×), Max Verstappen (9.17×), Bored Panda (14.81×), and Tagesschau (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barefoot running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.