A data profile of the people who buy, follow and care about Barefoot running in United Kingdom — modelled from more than twelve digital signal sources. Barefoot running has an estimated audience of 140,344 people in United Kingdom.
The average Barefoot running fan in United Kingdom is 41.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Barefoot, Do it yourself (DIY), Energy, with strongest over-indexing on Barefoot (42.57× the country average).
Demographically, the Barefoot running audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Barefoot running fan in United Kingdom is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Barefoot.
The key figures that characterise the Barefoot running profile in United Kingdom.
55.2% are female, 44.8% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.1 |
| Estimated audience size | 140,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 26% | |
| 50+ | 18% |
of the worldwide Barefoot running audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.0% |
| Germany | 13.2% |
| Czech Republic | 7.5% |
Where the Barefoot running audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~100K | 1.24× | |
| 02 | Northern Ireland | ~4K | 1.01× | |
| 03 | Scotland | ~10K | 0.98× | |
| 04 | Wales | ~8K | 0.96× |
The strongest cross-interests of the Barefoot running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barefoot | Fashion & Accessoires | 42.57× | ||
| 02 | Squash (sport) | Sports | 5.80× | ||
| 03 | Organic cotton | Fashion & Accessoires | 4.66× | ||
| 04 | Crowdfunding | Business & Career | 4.10× | ||
| 05 | Sustainable clothing | Fashion & Accessoires | 3.95× | ||
| 06 | Birkenstock | Fashion & Accessoires | 3.82× | ||
| 07 | Standup paddleboarding | Sports | 3.82× | ||
| 08 | Physical therapy | Business & Career | 2.63× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 2.51× | ||
| 10 | Wikipedia | Internet & Social Media | 2.48× | ||
| 11 | Uniqlo | Shopping | 2.27× | ||
| 12 | Energy | Home & Garden | 2.26× | ||
| 13 | Renewable energy | Business & Career | 2.16× | ||
| 14 | Sustainability | Politics & Society | 2.14× | ||
| 15 | Swimming | Sports | 2.02× | ||
| 16 | Veganism | Food & Beverages | 1.75× | ||
| 17 | Camping | Travel & Leisure | 1.75× | ||
| 18 | Organic food | Food & Beverages | 1.75× | ||
| 19 | EBay | Shopping | 1.62× | ||
| 20 | Coffee | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.25× | |
| Individualism | JOY | 1.82× | |
| Healthy Lifestyle | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Tradition | CONSERVATISM | 0.82× | |
| Mindfulness | BALANCE | 0.87× |
Barefoot running has an estimated audience of 140,344 people in United Kingdom, concentrated in England and Scotland.
55.2% of Barefoot running fans are female, 44.8% are male, with an average age of 41.1 years.
Barefoot running fans show strongest brand affinity for Barefoot (42.57×), Do it yourself (DIY) (2.51×), and Energy (2.26×) over the country average.
Barefoot running fans in United Kingdom are most concentrated in England (reach ~100K), Scotland (reach ~10K), and Wales (reach ~8K). These three regions account for the largest share of the active audience.
Beyond Barefoot running itself, the audience over-indexes on Do it yourself (DIY) (2.51×), Energy (2.26×), Wikipedia (2.48×), and Birkenstock (3.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Barefoot running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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