Rascasse Audience Intelligence

Barefoot running Audience in United States

A data profile of the people who buy, follow and care about Barefoot running in United States — modelled from more than twelve digital signal sources. Barefoot running has an estimated audience of 501,095 people in United States.

#11374among Topic in United States#959in Health

The average Barefoot running fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Venmo, Michael Fassbender, with strongest over-indexing on Kelly Osbourne (15.47× the country average).

Demographically, the Barefoot running audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barefoot running fan in United States is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Kelly Osbourne.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barefoot running profile in United States.

Audience size
501K
in United States
Gender
62.1%♀
37.9% male
Age
37.7
average years
Country rank
#36591
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barefoot running fans

62.1% are female, 37.9% are male, average age 37.7.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Barefoot running audience in United States
MetricValue
Female62.1%
Male37.9%
Average age37.7
Estimated audience size501,095
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Barefoot running audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3924%
40-4923%
50+11%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Barefoot running audience comes from United States.

Worldwide audience distribution share by country for Barefoot running
CountryShare
United States26.0%
Germany13.2%
Czech Republic7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barefoot running audience in United States is strongest.

Fig. 05

Top regions by affinity

Barefoot running fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.24×
02Utah~5K1.21×
03North Dakota~1K1.20×
04Vermont~1K1.18×
05Hawaii~2K1.13×
06Maine~2K1.12×
07South Dakota~1K1.12×
08Washington~10K1.11×
09Montana~2K1.08×
10Delaware~1K1.08×
11Oregon~6K1.06×
12Massachusetts~10K1.04×
13Rhode Island~2K1.04×
14New Hampshire~2K1.02×
15Idaho~3K1.01×
16West Virginia~2K1.01×
17Washington, District of Columbia~2K1.00×
18California~50K0.97×
19New Mexico~2K0.97×
20Nebraska~2K0.97×
21Virginia~10K0.96×
22Colorado~8K0.96×
23Connecticut~5K0.94×
24Mississippi~4K0.94×
25Pennsylvania~20K0.93×
26Wisconsin~7K0.93×
27Minnesota~7K0.93×
28Iowa~4K0.93×
29Kansas~4K0.93×
30Arkansas~4K0.92×
31Maryland~8K0.91×
32Oklahoma~5K0.90×
33Nevada~4K0.90×
34South Carolina~7K0.89×
35Alabama~6K0.89×
36Louisiana~6K0.89×
37Kentucky~6K0.89×
38North Carolina~10K0.88×
39Tennessee~9K0.87×
40Missouri~7K0.87×
41Arizona~9K0.86×
42Indiana~8K0.86×
43Illinois~10K0.85×
44Georgia~10K0.85×
45Michigan~10K0.85×
46New York~20K0.84×
47Ohio~10K0.84×
48New Jersey~10K0.82×
49Florida~30K0.80×
50Texas~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Barefoot running, United States
0.79×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barefoot running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barefoot running audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio15.47×
02Michael FassbenderMovies & TV15.47×
03Rose LeslieMovies & TV15.47×
04Candice SwanepoelFashion & Accessoires15.47×
05Glacier National ParkTravel & Leisure15.47×
06Barbara PalvinFashion & Accessoires13.61×
07stravaSports13.12×
08Victoria JusticeMovies & TV11.46×
09Brie LarsonMovies & TV10.41×
10Nissan RogueCars & Mobility10.31×
11VenmoTechnology & Electronics9.82×
12Amy AdamsMovies & TV7.31×
13Wearable technologyTechnology & Electronics6.26×
14Sustainable energyHome & Garden5.17×
15BirkenstockFashion & Accessoires4.17×
16Renewable energyBusiness & Career3.83×
17FedExBusiness & Career2.63×
18Mortgage loansBusiness & Career2.17×
19AirbnbTravel & Leisure2.00×
20PinterestInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barefoot running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barefoot running audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.25×
Convenience OrientationPREMIUM1.64×
TravellingTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barefoot running audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
TraditionCONSERVATISM0.89×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barefoot running have in United States?

Barefoot running has an estimated audience of 501,095 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barefoot running fans?

62.1% of Barefoot running fans are female, 37.9% are male, with an average age of 37.7 years.

03

Which brands do Barefoot running fans like most?

Barefoot running fans show strongest brand affinity for Kelly Osbourne (15.47×), Venmo (9.82×), and Michael Fassbender (15.47×) over the country average.

04

Where do Barefoot running fans live in United States?

Barefoot running fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Barefoot running fans also like?

Beyond Barefoot running itself, the audience over-indexes on Venmo (9.82×), Michael Fassbender (15.47×), Sustainable energy (5.17×), and Brie Larson (10.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Barefoot running audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barefoot running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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