Barefoot running Audience in United States

Barefoot running logo

Barefoot running has an estimated audience of 501,095 people in United States. 62.1% are female, 37.9% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, La Jolla, Goop, Cherish (group), Life of Pi.

The average Barefoot running fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, La Jolla, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Barefoot running audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Barefoot running fans

Demographic split for Barefoot running audience in United States
MetricValue
Female62.1%
Male37.9%
Average age37.7
Estimated audience size501,095

Audience persona

The typical Barefoot running fan in United States is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Barefoot running in United States
RegionReachAffinity
California57,3991.04×
Texas34,2930.8×
Florida27,2140.8×
New York25,2480.9×
Pennsylvania17,3081.03×
Illinois13,7370.82×
North Carolina13,6580.91×
Washington12,9461.29×
Ohio12,3410.8×
Virginia12,0180.98×
Georgia11,8720.77×
Massachusetts11,1741.13×
Michigan10,1910.78×
New Jersey9,5170.75×
Colorado8,0091.01×
Arizona7,7560.76×
Maryland7,6320.89×
Tennessee7,5140.75×
Oregon7,1201.24×
Indiana6,9660.76×
Minnesota6,7000.93×
Wisconsin6,6650.88×
Utah6,5631.46×
Missouri6,0130.74×
South Carolina5,9060.78×
Alabama5,4220.77×
Connecticut4,6210.92×
Louisiana3,8840.6×
Nevada3,6720.76×
Oklahoma3,4500.62×
Kentucky3,3950.54×
Hawaii3,1811.48×
Iowa3,1620.77×
Kansas3,0280.77×
Maine2,8671.6×
Idaho2,7241.08×
Arkansas2,6460.64×
Mississippi2,5810.63×
Nebraska2,1160.84×
New Mexico1,9730.79×
West Virginia1,9670.84×
Alaska1,9631.83×
New Hampshire1,8910.96×
North Dakota1,7811.73×
Montana1,7111.23×
Rhode Island1,6951.06×
South Dakota1,6891.46×
Delaware1,6351.18×
Wyoming1,5912.14×
Vermont1,5391.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barefoot running audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
La Jolla43.9×Travel & Leisure
Goop12.32×Internet & Social Media
Cherish (group)18.52×Music & Radio
Life of Pi15.47×Movies & TV
Vocal harmony7.06×Music & Radio
Governor of Michigan10.13×Politics & Society
Wok8.83×Food & Beverages
Grinch5.33×Movies & TV
headspace11.94×Health
Grace Slick9.91×Music & Radio
Hibachi8.88×Food & Beverages
Google Home7.11×Technology & Electronics
UK garage5.38×Music & Radio
Guitarist (magazine)10.55×Music & Radio
Gift registry11.23×Kids & Family
Fairy godmother6.3×Literature
Trinity Evangelical Divinity School28.44×Business & Career
Hipster7.6×Politics & Society
Hardik Pandya10.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barefoot running audience
TraitClusterScore
SustainabilityBALANCE2.35
Luxury OrientationPREMIUM1.69
Sports ActivityPOWER1.62
Early Adopter MentalityPOWER1.56
Design AffinityPREMIUM1.45
Healthy LifestyleBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Barefoot running
CountryShare
United States26.0%
Germany13.2%
Czech Republic7.5%

See Barefoot running audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Barefoot running have in United States?

Barefoot running has an estimated audience of 501,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Barefoot running fans?

62.1% of Barefoot running fans are female, 37.9% are male, with an average age of 37.7 years.

Which brands do Barefoot running fans like most?

Barefoot running fans show strongest brand affinity for Keene, New Hampshire (675×), La Jolla (43.9×), and Goop (12.32×) over the country average.

Where do Barefoot running fans live in United States?

Barefoot running fans in United States are most concentrated in California (reach 57,399), Texas (reach 34,293), and Florida (reach 27,214). These three regions account for the largest share of the active audience.

What other brands do Barefoot running fans also like?

Beyond Barefoot running itself, the audience over-indexes on La Jolla (43.9×), Goop (12.32×), Cherish (group) (18.52×), and Life of Pi (15.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barefoot running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.