A data profile of the people who buy, follow and care about Barefoot in United Kingdom — modelled from more than twelve digital signal sources. Barefoot has an estimated audience of 203,172 people in United Kingdom.
The average Barefoot fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Vivobarefoot, Barefoot running, Xero Shoes, with strongest over-indexing on Vivobarefoot (26.23× the country average).
Demographically, the Barefoot audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Barefoot fan in United Kingdom is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Vivobarefoot.
The key figures that characterise the Barefoot profile in United Kingdom.
72.3% are female, 27.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 42.4 |
| Estimated audience size | 203,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Barefoot audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.8% |
| Germany | 7.4% |
| Czech Republic | 5.4% |
Where the Barefoot audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~60K | 2.21× | |
| 02 | England | ~200K | 1.73× | |
| 03 | Greater London | ~30K | 1.06× | |
| 04 | South West | ~20K | 1.05× | |
| 05 | East of England | ~20K | 0.95× | |
| 06 | North West | ~20K | 0.92× | |
| 07 | East Midlands | ~10K | 0.91× | |
| 08 | Wales | ~10K | 0.82× | |
| 09 | Northern Ireland | ~5K | 0.81× | |
| 10 | Scotland | ~10K | 0.76× | |
| 11 | Yorkshire and the Humber | ~10K | 0.72× | |
| 12 | North East | ~5K | 0.68× | |
| 13 | West Midlands | ~5K | 0.63× |
The strongest cross-interests of the Barefoot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xero Shoes | Fashion & Accessoires | 67.50× | ||
| 02 | Barefoot running | Health | 42.57× | ||
| 03 | Vivobarefoot | Fashion & Accessoires | 26.23× | ||
| 04 | Hiking boot | Fashion & Accessoires | 7.49× | ||
| 05 | Google Earth | Internet & Social Media | 5.43× | ||
| 06 | Diaper bag | Kids & Family | 5.04× | ||
| 07 | Culinary art | Arts & Culture | 3.29× | ||
| 08 | Home Bargains | Shopping | 2.44× | ||
| 09 | Adventure | Travel & Leisure | 2.36× | ||
| 10 | Nonprofit organization | Politics & Society | 2.34× | ||
| 11 | Well-being | Health | 2.27× | ||
| 12 | Shoes | Fashion & Accessoires | 2.12× | ||
| 13 | Books | Literature | 1.79× | ||
| 14 | England | Travel & Leisure | 1.75× | ||
| 15 | Cuisine | Food & Beverages | 1.71× | ||
| 16 | London | Travel & Leisure | 1.64× | ||
| 17 | Consumer electronics | Technology & Electronics | 1.60× | ||
| 18 | Computers | Technology & Electronics | 1.57× | ||
| 19 | Photography | Arts & Culture | 1.54× | ||
| 20 | Cooking | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.97× | |
| Convenience Orientation | PREMIUM | 1.85× | |
| Mindfulness | BALANCE | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.95× |
Barefoot has an estimated audience of 203,172 people in United Kingdom, concentrated in England and South East.
72.3% of Barefoot fans are female, 27.7% are male, with an average age of 42.4 years.
Barefoot fans show strongest brand affinity for Vivobarefoot (26.23×), Barefoot running (42.57×), and Xero Shoes (67.5×) over the country average.
Barefoot fans in United Kingdom are most concentrated in England (reach ~200K), South East (reach ~60K), and Greater London (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Barefoot itself, the audience over-indexes on Barefoot running (42.57×), Xero Shoes (67.5×), Hiking boot (7.49×), and Shoes (2.12×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Barefoot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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