Barefoot Audience in United States

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Barefoot has an estimated audience of 1,760,780 people in United States. 78.8% are female, 21.2% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Microwave oven, Vivobarefoot, Dessert wine, Psychology, Friendship.

The average Barefoot fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Microwave oven, Vivobarefoot, Dessert wine, with strongest over-indexing on Microwave oven (5.88× the country average). Demographically, the Barefoot audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Creativity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Barefoot fans

Demographic split for Barefoot audience in United States
MetricValue
Female78.8%
Male21.2%
Average age42.7
Estimated audience size1,760,780

Audience persona

The typical Barefoot fan in United States is more female, around 42.7 years old, with strong Creativity tendencies and a notable affinity for Microwave oven.

Top regions in United States

Top regions ranked by reach for Barefoot in United States
RegionReachAffinity
California195,2221.01×
Texas191,6571.27×
Florida132,7801.11×
New York109,6571.11×
Pennsylvania86,1401.45×
New Jersey72,1691.61×
North Carolina65,2691.23×
Illinois59,5651.02×
Georgia49,9130.92×
Ohio48,9510.9×
Virginia41,4360.97×
Michigan41,3880.9×
South Carolina40,6031.53×
Massachusetts37,4551.08×
Arizona35,1640.98×
Tennessee34,7300.98×
Washington31,9890.91×
Maryland30,1511×
Missouri29,8831.05×
Indiana29,1150.91×
Kentucky26,7421.21×
Minnesota24,7030.98×
Alabama23,8750.97×
Wisconsin22,8090.86×
Colorado22,6310.82×
Iowa20,3021.4×
Connecticut19,8641.12×
Oklahoma19,4721×
Louisiana19,2370.85×
Oregon17,2730.86×
Kansas16,2571.17×
Utah14,5260.92×
Nevada14,4820.85×
Arkansas13,9350.96×
Mississippi12,5050.86×
Hawaii9,1781.21×
Nebraska7,6660.87×
Idaho7,6270.86×
West Virginia7,2170.88×
New Hampshire7,0691.02×
New Mexico6,9990.79×
Rhode Island5,8531.04×
Washington, District of Columbia5,3011×
Maine5,2600.83×
Montana4,7780.98×
South Dakota3,7350.92×
Delaware3,2850.68×
North Dakota3,2680.9×
Alaska2,8810.76×
Vermont2,2750.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barefoot audience
BrandAffinityCategory
Microwave oven5.88×Home & Garden
Vivobarefoot24.31×Fashion & Accessoires
Dessert wine8.02×Food & Beverages
Psychology2.37×Business & Career
Friendship2.44×Kids & Family
Dollar General2.65×Shopping
Food1.65×Food & Beverages
Culinary art3.03×Arts & Culture
Dollar Tree2.71×Shopping
United States1.78×Travel & Leisure
Stove3.89×Home & Garden
Dish (food)3.18×Food & Beverages
Hobby Lobby2.46×Home & Garden
AccuWeather3.97×Home & Garden
Sink3.86×Home & Garden
Electric stove6.94×Home & Garden
Christmas2.33×Kids & Family
Quotation3.79×Business & Career
Outdoor recreation1.52×Sports
Anne Burrell4.94×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barefoot audience
TraitClusterScore
CreativityOPEN1.39
Community OrientationOPEN1.31
DIY MentalityTHRILL1.31
IndividualismJOY1.25
Price SensitivityPREMIUM1.25
SpiritualityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Barefoot
CountryShare
United States35.6%
Germany7.2%
Czech Republic5.2%

See Barefoot audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Barefoot have in United States?

Barefoot has an estimated audience of 1,760,780 people in United States, concentrated in California and Texas.

What is the gender split and age of Barefoot fans?

78.8% of Barefoot fans are female, 21.2% are male, with an average age of 42.7 years.

Which brands do Barefoot fans like most?

Barefoot fans show strongest brand affinity for Microwave oven (5.88×), Vivobarefoot (24.31×), and Dessert wine (8.02×) over the country average.

Where do Barefoot fans live in United States?

Barefoot fans in United States are most concentrated in California (reach 195,222), Texas (reach 191,657), and Florida (reach 132,780). These three regions account for the largest share of the active audience.

What other brands do Barefoot fans also like?

Beyond Barefoot itself, the audience over-indexes on Vivobarefoot (24.31×), Dessert wine (8.02×), Psychology (2.37×), and Friendship (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barefoot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.