Rascasse Audience Intelligence

Barefoot Audience in Germany

A data profile of the people who buy, follow and care about Barefoot in Germany — modelled from more than twelve digital signal sources. Barefoot has an estimated audience of 354,684 people in Germany.

#5646among Topic in Germany#723in Fashion & Accessoires

The average Barefoot fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vivobarefoot, Barefoot running, Bär Schuhe, with strongest over-indexing on Vivobarefoot (46.3× the country average).

Demographically, the Barefoot audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barefoot fan in Germany is more female, around 39.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vivobarefoot.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barefoot profile in Germany.

Audience size
355K
in Germany
Gender
78.2%♀
21.8% male
Age
39.4
average years
Country rank
#15363
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barefoot fans

78.2% are female, 21.8% are male, average age 39.4.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Barefoot audience in Germany
MetricValue
Female78.2%
Male21.8%
Average age39.4
Estimated audience size354,684
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Barefoot audience in Germany
Age bracketShare%
16-1912%
20-2923%
30-3928%
40-4924%
50+14%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Barefoot audience comes from Germany.

Worldwide audience distribution share by country for Barefoot
CountryShare
United States35.4%
Germany7.1%
Czech Republic5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barefoot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barefoot fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.28×
02Berlin~20K1.22×
03Niedersachsen~40K1.20×
04Hamburg~10K1.19×
05Hessen~30K1.12×
06Bayern~60K1.07×
07Nordrhein-Westfalen~80K1.05×
08Brandenburg~10K0.99×
09Sachsen~20K0.95×
10Rheinland-Pfalz~20K0.93×
11Mecklenburg-Vorpommern~6K0.90×
12Baden-Württemberg~40K0.89×
13Thüringen~8K0.88×
14Bremen~3K0.87×
15Saarland~4K0.85×
16Sachsen-Anhalt~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Barefoot, Germany
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barefoot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barefoot audience
#·InterestCategoryAffinity×
01International Midwives' DayTravel & Leisure53.65×
02Vibram FiveFingersFashion & Accessoires49.44×
03Barefoot runningHealth47.27×
04VivobarefootFashion & Accessoires46.30×
05Bär SchuheFashion & Accessoires36.04×
06Finn ComfortFashion & Accessoires24.27×
07RespektNews21.89×
08Shoe insertHealth20.00×
09Bangkok UniversityBusiness & Career20.00×
10Kasetsart UniversityBusiness & Career20.00×
11The Thing (1982 film)Movies & TV18.12×
12Quality of life (healthcare)Health17.00×
13american psychoMovies & TV13.90×
14Bottled waterFood & Beverages12.40×
15hessnaturShopping7.88×
16Hiking bootFashion & Accessoires6.72×
17CervéloCars & Mobility6.09×
18Parenting stylesKids & Family4.27×
19BirkenstockFashion & Accessoires4.08×
20KnittingHome & Garden2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barefoot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barefoot audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.00×
MindfulnessBALANCE1.91×
SustainabilityBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barefoot audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.63×
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barefoot have in Germany?

Barefoot has an estimated audience of 354,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Barefoot fans?

78.2% of Barefoot fans are female, 21.8% are male, with an average age of 39.4 years.

03

Which brands do Barefoot fans like most?

Barefoot fans show strongest brand affinity for Vivobarefoot (46.3×), Barefoot running (47.27×), and Bär Schuhe (36.04×) over the country average.

04

Where do Barefoot fans live in Germany?

Barefoot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Barefoot fans also like?

Beyond Barefoot itself, the audience over-indexes on Barefoot running (47.27×), Bär Schuhe (36.04×), Vibram FiveFingers (49.44×), and Hiking boot (6.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Barefoot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barefoot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →