Barefoot Audience in Germany
Barefoot has an estimated audience of 354,684 people in Germany. 78.2% are female, 21.8% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vivobarefoot, Barefoot running, Vibram FiveFingers, Bär Schuhe, Hiking boot.
The average Barefoot fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vivobarefoot, Barefoot running, Vibram FiveFingers, with strongest over-indexing on Vivobarefoot (46.3× the country average). Demographically, the Barefoot audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Barefoot fans
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 39.4 |
| Estimated audience size | 354,684 |
Audience persona
The typical Barefoot fan in Germany is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Vivobarefoot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,352 | 1.09× |
| Bayern | 63,062 | 1.11× |
| Baden-Württemberg | 43,512 | 0.9× |
| Niedersachsen | 42,389 | 1.23× |
| Hessen | 30,861 | 1.14× |
| Berlin | 19,748 | 1.25× |
| Schleswig-Holstein | 16,819 | 1.32× |
| Rheinland-Pfalz | 16,409 | 0.92× |
| Sachsen | 16,164 | 0.93× |
| Brandenburg | 10,783 | 0.98× |
| Hamburg | 9,755 | 1.22× |
| Thüringen | 7,680 | 0.85× |
| Sachsen-Anhalt | 6,334 | 0.69× |
| Mecklenburg-Vorpommern | 5,896 | 0.87× |
| Saarland | 3,180 | 0.73× |
| Bremen | 2,367 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vivobarefoot | 46.3× | Fashion & Accessoires |
| Barefoot running | 47.27× | Health |
| Vibram FiveFingers | 49.44× | Fashion & Accessoires |
| Bär Schuhe | 36.04× | Fashion & Accessoires |
| Hiking boot | 6.72× | Fashion & Accessoires |
| american psycho | 13.9× | Movies & TV |
| Shoe insert | 20× | Health |
| International Midwives' Day | 53.65× | Travel & Leisure |
| Respekt | 21.89× | News |
| Bottled water | 12.4× | Food & Beverages |
| Finn Comfort | 24.27× | Fashion & Accessoires |
| Quality of life (healthcare) | 17× | Health |
| Birkenstock | 4.08× | Fashion & Accessoires |
| Bangkok University | 20× | Business & Career |
| Knitting | 2.87× | Home & Garden |
| Parenting styles | 4.27× | Kids & Family |
| The Thing (1982 film) | 18.12× | Movies & TV |
| Jenna Ortega | 3.24× | Movies & TV |
| Kasetsart University | 20× | Business & Career |
| Cervélo | 6.09× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.87 |
| Healthy Lifestyle | BALANCE | 1.78 |
| Sports Activity | POWER | 1.62 |
| Pet Ownership | JOY | 1.53 |
| Creativity | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| Germany | 7.2% |
| Czech Republic | 5.2% |
See Barefoot audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Barefoot have in Germany?
Barefoot has an estimated audience of 354,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barefoot fans?
78.2% of Barefoot fans are female, 21.8% are male, with an average age of 39.4 years.
Which brands do Barefoot fans like most?
Barefoot fans show strongest brand affinity for Vivobarefoot (46.3×), Barefoot running (47.27×), and Vibram FiveFingers (49.44×) over the country average.
Where do Barefoot fans live in Germany?
Barefoot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,352), Bayern (reach 63,062), and Baden-Württemberg (reach 43,512). These three regions account for the largest share of the active audience.
What other brands do Barefoot fans also like?
Beyond Barefoot itself, the audience over-indexes on Barefoot running (47.27×), Vibram FiveFingers (49.44×), Bär Schuhe (36.04×), and Hiking boot (6.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barefoot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.