Quality of life (healthcare) Audience in Germany
Quality of life (healthcare) has an estimated audience of 264,202 people in Germany. 58.4% are female, 41.6% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Mormon.org, Hückelhoven, Progressive rock, 3D printing.
The average Quality of life (healthcare) fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Mormon.org, Hückelhoven, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Quality of life (healthcare) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Quality of life (healthcare) fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.6 |
| Estimated audience size | 264,202 |
Audience persona
The typical Quality of life (healthcare) fan in Germany is more female, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,365 | 1.1× |
| Bayern | 41,123 | 0.97× |
| Baden-Württemberg | 35,372 | 0.98× |
| Hessen | 25,909 | 1.29× |
| Niedersachsen | 24,073 | 0.94× |
| Berlin | 15,900 | 1.35× |
| Rheinland-Pfalz | 12,126 | 0.92× |
| Sachsen | 12,017 | 0.93× |
| Schleswig-Holstein | 7,501 | 0.79× |
| Hamburg | 6,265 | 1.05× |
| Brandenburg | 5,547 | 0.68× |
| Sachsen-Anhalt | 4,577 | 0.67× |
| Thüringen | 4,350 | 0.65× |
| Saarland | 4,002 | 1.23× |
| Bremen | 3,927 | 1.74× |
| Mecklenburg-Vorpommern | 3,716 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Mormon.org | 61× | Politics & Society |
| Hückelhoven | 16.57× | Travel & Leisure |
| Progressive rock | 3.14× | Music & Radio |
| 3D printing | 4.19× | Technology & Electronics |
| Gil Ofarim | 2.36× | Music & Radio |
| Loincloth | 5.24× | Fashion & Accessoires |
| Dog breed | 1.68× | Pets & Animals |
| Cocktail | 1.7× | Food & Beverages |
| Knoll (company) | 10.92× | Home & Garden |
| VfL Wolfsburg | 2.06× | Sports |
| Stradivarius | 1.97× | Shopping |
| Urban Outfitters | 1.65× | Shopping |
| Škoda Kodiaq | 1.8× | Cars & Mobility |
| Israel | 1.67× | Travel & Leisure |
| Natural rubber | 1.85× | Cars & Mobility |
| Commercial mortgage | 1.62× | Business & Career |
| Video izle | 2.58× | |
| Minestrone | 1.93× | Food & Beverages |
| Jalebi | 9.86× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.51 |
| Need for Security | CONSERVATISM | 1.95 |
| Convenience Orientation | PREMIUM | 1.67 |
| Early Adopter Mentality | POWER | 1.61 |
| Individualism | JOY | 1.47 |
| Family Orientation | CONSERVATISM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Japan | 11.3% |
| United Kingdom | 4.7% |
See Quality of life (healthcare) audiences in other countries
- Quality of life (healthcare) — United States
- Quality of life (healthcare) — United Kingdom
- Quality of life (healthcare) — France
- Quality of life (healthcare) — Italy
- Quality of life (healthcare) — Spain
- Quality of life (healthcare) — Brazil
- Quality of life (healthcare) — Japan
- Quality of life (healthcare) — South Korea
- Quality of life (healthcare) — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quality of life (healthcare) have in Germany?
Quality of life (healthcare) has an estimated audience of 264,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quality of life (healthcare) fans?
58.4% of Quality of life (healthcare) fans are female, 41.6% are male, with an average age of 43.6 years.
Which brands do Quality of life (healthcare) fans like most?
Quality of life (healthcare) fans show strongest brand affinity for Kieser Training (14.62×), Mormon.org (61×), and Hückelhoven (16.57×) over the country average.
Where do Quality of life (healthcare) fans live in Germany?
Quality of life (healthcare) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,365), Bayern (reach 41,123), and Baden-Württemberg (reach 35,372). These three regions account for the largest share of the active audience.
What other brands do Quality of life (healthcare) fans also like?
Beyond Quality of life (healthcare) itself, the audience over-indexes on Mormon.org (61×), Hückelhoven (16.57×), Progressive rock (3.14×), and 3D printing (4.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quality of life (healthcare). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.