Rascasse Audience Intelligence

Quality of life (healthcare) Audience in Germany

A data profile of the people who buy, follow and care about Quality of life (healthcare) in Germany — modelled from more than twelve digital signal sources. Quality of life (healthcare) has an estimated audience of 264,202 people in Germany.

#6570among Topic in Germany#536in Health

The average Quality of life (healthcare) fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Xavier Naidoo, Junge Freiheit, AXA, with strongest over-indexing on Xavier Naidoo (73.37× the country average).

Demographically, the Quality of life (healthcare) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Quality of life (healthcare) fan in Germany is more female, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Xavier Naidoo.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quality of life (healthcare) profile in Germany.

Audience size
264K
in Germany
Gender
58.4%♀
41.6% male
Age
43.6
average years
Country rank
#18964
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quality of life (healthcare) fans

58.4% are female, 41.6% are male, average age 43.6.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Quality of life (healthcare) audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age43.6
Estimated audience size264,202
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Quality of life (healthcare) audience in Germany
Age bracketShare%
16-1915%
20-2911%
30-3919%
40-4926%
50+30%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Quality of life (healthcare) audience comes from Germany.

Worldwide audience distribution share by country for Quality of life (healthcare)
CountryShare
United States34.5%
Japan11.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quality of life (healthcare) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Quality of life (healthcare) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.10×
02Bremen~2K1.08×
03Hamburg~6K1.03×
04Saarland~3K1.03×
05Berlin~10K1.02×
06Nordrhein-Westfalen~60K1.01×
07Brandenburg~8K0.98×
08Thüringen~7K0.98×
09Mecklenburg-Vorpommern~5K0.98×
10Rheinland-Pfalz~10K0.97×
11Sachsen~10K0.97×
12Sachsen-Anhalt~7K0.97×
13Bayern~40K0.96×
14Baden-Württemberg~30K0.95×
15Schleswig-Holstein~9K0.95×
16Niedersachsen~20K0.94×
Fig. 06

Affinity by region

Affinity by region — Quality of life (healthcare), Germany
0.94×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quality of life (healthcare) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quality of life (healthcare) audience
#·InterestCategoryAffinity×
01Barbara d'UrsoMusic & Radio76.24×
02Xavier NaidooMusic & Radio73.37×
03AXABusiness & Career26.57×
04Junge FreiheitNews20.45×
05Jennifer Love HewittMovies & TV20.00×
06Sam RockwellMovies & TV20.00×
07James FrancoMovies & TV20.00×
08Rosario DawsonMovies & TV20.00×
09Zurich Insurance GroupBusiness & Career17.00×
10BarefootFashion & Accessoires17.00×
11Mila KunisMovies & TV16.32×
12Eva MendesMovies & TV13.04×
13Life insuranceBusiness & Career9.93×
14InsuranceBusiness & Career4.38×
15FamilyKids & Family3.01×
16NatureHome & Garden3.01×
17VacationsTravel & Leisure2.86×
18SV Werder BremenSports2.64×
19GermanyTravel & Leisure1.84×
20FIFA World CupSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quality of life (healthcare) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quality of life (healthcare) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.41×
Convenience OrientationPREMIUM1.74×
IndividualismJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quality of life (healthcare) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
CreativityOPEN0.81×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quality of life (healthcare) have in Germany?

Quality of life (healthcare) has an estimated audience of 264,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Quality of life (healthcare) fans?

58.4% of Quality of life (healthcare) fans are female, 41.6% are male, with an average age of 43.6 years.

03

Which brands do Quality of life (healthcare) fans like most?

Quality of life (healthcare) fans show strongest brand affinity for Xavier Naidoo (73.37×), Junge Freiheit (20.45×), and AXA (26.57×) over the country average.

04

Where do Quality of life (healthcare) fans live in Germany?

Quality of life (healthcare) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Quality of life (healthcare) fans also like?

Beyond Quality of life (healthcare) itself, the audience over-indexes on Junge Freiheit (20.45×), AXA (26.57×), Barbara d'Urso (76.24×), and Jennifer Love Hewitt (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Quality of life (healthcare) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Quality of life (healthcare). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →