A data profile of the people who buy, follow and care about TIM Brasil in Brazil — modelled from more than twelve digital signal sources. TIM Brasil has an estimated audience of 1,481,734 people in Brazil.
The average TIM Brasil fan in Brazil is 40.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Federal Senate, Enel, Mouthwash, with strongest over-indexing on Federal Senate (1.51× the country average).
Demographically, the TIM Brasil audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical TIM Brasil fan in Brazil is balanced, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Federal Senate.
The key figures that characterise the TIM Brasil profile in Brazil.
49.4% are female, 50.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 40.4 |
| Estimated audience size | 1,481,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide TIM Brasil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 93.7% |
| United States | 1.9% |
| Portugal | 0.8% |
Where the TIM Brasil audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~200K | 1.77× | |
| 02 | Amapá | ~7K | 1.26× | |
| 03 | Santa Catarina | ~80K | 1.23× | |
| 04 | Roraima | ~5K | 1.20× | |
| 05 | Rio Grande do Norte | ~30K | 1.14× | |
| 06 | Alagoas | ~20K | 1.11× | |
| 07 | Pernambuco | ~70K | 1.10× | |
| 08 | Paraná | ~100K | 1.08× | |
| 09 | Acre | ~6K | 1.08× | |
| 10 | Mato Grosso do Sul | ~20K | 1.07× | |
| 11 | Paraíba | ~30K | 1.04× | |
| 12 | São Paulo | ~400K | 0.98× | |
| 13 | Federal District | ~20K | 0.98× | |
| 14 | Goiás | ~50K | 0.95× | |
| 15 | Pará | ~40K | 0.93× | |
| 16 | Bahia | ~90K | 0.92× | |
| 17 | Piauí | ~20K | 0.91× | |
| 18 | Tocantins | ~9K | 0.91× | |
| 19 | Amazonas | ~20K | 0.88× | |
| 20 | Ceará | ~60K | 0.86× | |
| 21 | Minas Gerais | ~100K | 0.85× | |
| 22 | Rio Grande do Sul | ~70K | 0.85× | |
| 23 | Maranhão | ~30K | 0.85× | |
| 24 | Rondônia | ~10K | 0.84× | |
| 25 | Sergipe | ~10K | 0.82× | |
| 26 | Mato Grosso | ~20K | 0.73× | |
| 27 | Espírito Santo | ~20K | 0.62× |
The strongest cross-interests of the TIM Brasil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tokio Marine | Business & Career | 2.85× | ||
| 02 | Mouthwash | Health | 2.49× | ||
| 03 | SulAmérica | Business & Career | 2.39× | ||
| 04 | Financial institution | Business & Career | 2.26× | ||
| 05 | Emma Stone | Movies & TV | 2.20× | ||
| 06 | Tramontina | Business & Career | 2.14× | ||
| 07 | Bradesco Seguros | Business & Career | 2.05× | ||
| 08 | Dell | Technology & Electronics | 2.03× | ||
| 09 | Scotch whisky | Food & Beverages | 1.96× | ||
| 10 | Motorola | Technology & Electronics | 1.86× | ||
| 11 | Duolingo | Business & Career | 1.78× | ||
| 12 | Deposit account | Business & Career | 1.76× | ||
| 13 | Enel | Home & Garden | 1.75× | ||
| 14 | Localiza | Cars & Mobility | 1.63× | ||
| 15 | Coca-Cola | Food & Beverages | 1.62× | ||
| 16 | Petrobras | Cars & Mobility | 1.62× | ||
| 17 | Vivo (telecommunications) | Technology & Electronics | 1.58× | ||
| 18 | Public company | Business & Career | 1.57× | ||
| 19 | Federal Senate | Politics & Society | 1.51× | ||
| 20 | Satellite television | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.02× | |
| Spirituality | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.43× | |
| Design Affinity | PREMIUM | 0.45× | |
| Sustainability | BALANCE | 0.47× |
TIM Brasil's target market in Brazil covers an estimated 1,481,734 people, concentrated in São Paulo and Rio de Janeiro.
49.4% of the TIM Brasil audience are female, 50.6% are male, with an average age of 40.4 years.
TIM Brasil fans show strongest brand affinity for Federal Senate (1.51×), Enel (1.75×), and Mouthwash (2.49×) over the country average.
TIM Brasil fans in Brazil are most concentrated in São Paulo (reach ~400K), Rio de Janeiro (reach ~200K), and Minas Gerais (reach ~100K). These three regions account for the largest share of the active audience.
Beyond TIM Brasil itself, the audience over-indexes on Enel (1.75×), Mouthwash (2.49×), Localiza (1.63×), and Vivo (telecommunications) (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for TIM Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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