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Top 100 Mobile phone operators in Brazil

This curated ranking covers the 100 largest mobile phone operators in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 129 mobile phone operators tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Vivo (telecommunications), AT&T and TIM Brasil lead the list with a combined estimated audience of 14M people. Across all 100 entries the average audience size is 183k, and the largest, Vivo (telecommunications), reaches around 11M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each mobile phone operator, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Vivo (telecommunications) 11M 40.6 54.8% Mobile phone operator
2 AT&T 1.5M 41.2 49.1% Mobile phone operator
3 TIM Brasil 1.5M 40.4 49.4% Mobile phone operator
4 Orange 963k 36.1 45.3% Mobile phone operator
5 LINE 400k 36.1 54.3% Mobile phone operator
6 verizon 352k 30.3 73.0% Mobile phone operator
7 Embratel 285k 39.6 57.7% Mobile phone operator
8 T-Mobile 272k 38.0 49.9% Mobile phone operator
9 WIND (Italy) 243k 39.3 40.8% Mobile phone operator
10 Sprint Corporation 191k 32.5 40.5% Mobile phone operator
11 Telus 167k 32.9 51.9% Mobile phone operator
12 Vodafone 155k 44.7 50.1% Mobile phone operator
13 True Corporation 144k 35.6 64.2% Mobile phone operator
14 Viasat 79k 48.6 37.5% Mobile phone operator
15 Avea 51k 30.2 50.0% Mobile phone operator
16 Deutsche Telekom 42k 36.8 46.4% Mobile phone operator
17 entel 37k 41.4 62.9% Mobile phone operator
18 MetroPCS 36k 36.0 44.2% Mobile phone operator
19 Telmex 28k 35.7 59.3% Mobile phone operator
20 KT Corporation 28k 28.4 68.1% Mobile phone operator
21 Lebara 26k 25.9 59.4% Mobile phone operator
22 Canal Digital 23k 37.3 50.9% Mobile phone operator
23 Telcel 21k 37.0 60.3% Mobile phone operator
24 Digicel 21k 39.3 53.8% Mobile phone operator
25 China Unicom 21k 44.4 57.7% Mobile phone operator

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each mobile phone operator by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mobile phone operator in Brazil?

Vivo (telecommunications) currently leads with an estimated audience of 11M people in Brazil.

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