I-D Audience in United States

Demographics of I-D fans

Audience persona

The typical I-D fan in United States is more female, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Oxford Street.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See I-D audiences in other countries

• I-D — Germany
• I-D — United Kingdom
• I-D — France
• I-D — Italy
• I-D — Spain
• I-D — Brazil
• I-D — Japan
• I-D — South Korea
• I-D — India

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• Dazed & Confused (magazine) (2,841,077)
• W (magazine) (2,339,348)
• Out (magazine) (2,294,112)

Frequently asked questions

How many fans does I-D have in United States?

I-D has an estimated audience of 329,730 people in United States, concentrated in California and Texas.

What is the gender split and age of I-D fans?

60.0% of I-D fans are female, 40.0% are male, with an average age of 36.3 years.

Which brands do I-D fans like most?

I-D fans show strongest brand affinity for Oxford Street (17.07×), lil dicky (31.26×), and Music (1.98×) over the country average.

Where do I-D fans live in United States?

I-D fans in United States are most concentrated in California (reach 39,521), Texas (reach 35,402), and Florida (reach 23,538). These three regions account for the largest share of the active audience.

What other brands do I-D fans also like?

Beyond I-D itself, the audience over-indexes on lil dicky (31.26×), Music (1.98×), Movies (2.06×), and Food and drink (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for I-D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.