Hobo Johnson Audience in United States
Hobo Johnson has an estimated audience of 354,667 people in United States. 39.5% are female, 60.5% are male, average age 30.5. Top brand affinities: Queens College, City University of New York, Dog breed, Home construction, Product design, Staycation.
Top brand affinities include Queens College, City University of New York, Dog breed, Home construction, with strongest over-indexing on Queens College, City University of New York (27.3× the country average). Demographically, the Hobo Johnson audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Hobo Johnson fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 30.5 |
| Estimated audience size | 354,667 |
Audience persona
The typical Hobo Johnson fan in United States is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Queens College, City University of New York.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 27.3× | Business & Career |
| Dog breed | 3.12× | Pets & Animals |
| Home construction | 3.26× | Home & Garden |
| Product design | 3.02× | Business & Career |
| Staycation | 4.95× | Home & Garden |
| No Escape (1994 film) | 16.36× | Movies & TV |
| Guy Fieri | 5.42× | Movies & TV |
| UK garage | 6.67× | Music & Radio |
| Israel | 2.48× | Travel & Leisure |
| Nuts (film) | 6.63× | Movies & TV |
| 3D printing | 2.84× | Technology & Electronics |
| Combat sport | 1.79× | Sports |
| Japanese domestic market | 5.16× | Politics & Society |
| Progressive rock | 2.21× | Music & Radio |
| Urban Outfitters | 1.64× | Shopping |
| 9NEWS (KUSA) | 3.96× | Movies & TV |
| Google Photos | 1.97× | Technology & Electronics |
| Vickie Guerrero | 11.91× | Business & Career |
| Yahoo Sports Fantasy | 5.52× | |
| Buckhannon, West Virginia | 19.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.75 |
| Extroversion | THRILL | 1.65 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Sustainability | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.17 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.3% |
| Canada | 5.9% |
| United Kingdom | 5.0% |
See Hobo Johnson audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hobo Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.