Hobo Johnson Audience in United States
Hobo Johnson has an estimated audience of 354,667 people in United States. 39.5% are female, 60.5% are male, average age 30.5. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Plymouth, Leighton Meester, Dave Franco.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Plymouth, with strongest over-indexing on Autism Awareness (17.15× the country average). Demographically, the Hobo Johnson audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Hobo Johnson fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 30.5 |
| Estimated audience size | 354,667 |
Audience persona
The typical Hobo Johnson fan in United States is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 17.15× | Health |
| Diabetes mellitus awareness | 11.24× | Health |
| Plymouth | 41.04× | Travel & Leisure |
| Leighton Meester | 26.44× | Movies & TV |
| Dave Franco | 20.68× | Movies & TV |
| Vanilla Ice | 31.99× | Music & Radio |
| Microblogging | 11.5× | Technology & Electronics |
| Singer-songwriter | 5.09× | Music & Radio |
| Lil Dicky | 38.08× | Music & Radio |
| malwarebytes | 27.3× | Technology & Electronics |
| Income tax | 11.92× | Business & Career |
| Tech N9ne | 33.6× | Music & Radio |
| Planet Fitness | 3.28× | Sports |
| Jaden Smith | 14.34× | Movies & TV |
| Lil Peep | 16.36× | Music & Radio |
| Rick and Morty | 5.73× | Movies & TV |
| Gorillaz | 11.91× | Music & Radio |
| Superman | 1.91× | Movies & TV |
| Mike Shinoda | 24.65× | Music & Radio |
| Machine Gun Kelly (rapper) | 14.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.75 |
| Extroversion | THRILL | 1.65 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Sustainability | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.17 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.3% |
| Canada | 5.9% |
| United Kingdom | 5.0% |
See Hobo Johnson audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hobo Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.