Rascasse Audience Intelligence

Hobo Johnson Audience in United States

A data profile of the people who buy, follow and care about Hobo Johnson in United States — modelled from more than twelve digital signal sources. Hobo Johnson has an estimated audience of 407,954 people in United States.

#940among Singer-songwriter in United States#10150among Person in United States#5859in Music & Radio

The average Hobo Johnson fan in United States is 29.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lil Dicky, Plymouth, Vanilla Ice, with strongest over-indexing on Lil Dicky (169.99× the country average).

Demographically, the Hobo Johnson audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hobo Johnson fan in United States is more male, around 29.4 years old, with strong Patriotism tendencies and a notable affinity for Lil Dicky.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hobo Johnson profile in United States.

Audience size
408K
in United States
Gender
42.3%♀
57.7% male
Age
29.4
average years
Country rank
#41163
Person in United States
Fig. 01

Search interest · 12-month trend

+140%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobo Johnson fans

42.3% are female, 57.7% are male, average age 29.4.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Hobo Johnson audience in United States
MetricValue
Female42.3%
Male57.7%
Average age29.4
Estimated audience size407,954
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Hobo Johnson audience in United States
Age bracketShare%
16-1944%
20-2926%
30-3915%
40-498%
50+5%
Fig. 04

Worldwide distribution

79.0%

of the worldwide Hobo Johnson audience comes from United States.

Worldwide audience distribution share by country for Hobo Johnson
CountryShare
United States79.0%
Canada5.3%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hobo Johnson audience in United States is strongest.

Fig. 05

Top regions by affinity

Hobo Johnson fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~6K1.60×
02Vermont<1K1.36×
03Washington~9K1.31×
04Colorado~7K1.31×
05California~50K1.29×
06Washington, District of Columbia~1K1.17×
07Massachusetts~8K1.15×
08Arizona~8K1.13×
09Idaho~2K1.11×
10New York~20K1.10×
11Illinois~10K1.10×
12Kentucky~5K1.07×
13Connecticut~4K1.07×
14Nebraska~2K1.07×
15Pennsylvania~10K1.06×
16Utah~3K1.05×
17Ohio~10K1.04×
18Texas~30K1.03×
19Oklahoma~4K1.03×
20Nevada~4K1.03×
21Rhode Island~1K1.02×
22Indiana~6K1.00×
23Minnesota~5K0.99×
24Maine~1K0.99×
25Michigan~9K0.98×
26Tennessee~7K0.98×
27New Hampshire~1K0.98×
28Alaska<1K0.98×
29North Carolina~10K0.97×
30Missouri~5K0.96×
31New Mexico~2K0.96×
32Virginia~8K0.95×
33Montana<1K0.94×
34Wisconsin~5K0.93×
35Arkansas~3K0.93×
36Kansas~3K0.93×
37New Jersey~8K0.92×
38West Virginia~2K0.92×
39Maryland~6K0.91×
40North Dakota<1K0.91×
41Georgia~10K0.90×
42Iowa~3K0.89×
43Delaware<1K0.89×
44South Dakota<1K0.88×
45Louisiana~4K0.87×
46Alabama~4K0.85×
47Florida~20K0.83×
48South Carolina~4K0.82×
49Hawaii~1K0.82×
50Mississippi~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Hobo Johnson, United States
0.79×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hobo Johnson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hobo Johnson audience
#·InterestCategoryAffinity×
01Lil DickyMusic & Radio169.99×
02PlymouthTravel & Leisure63.28×
03Vanilla IceMusic & Radio44.60×
04Tech N9neMusic & Radio37.45×
05Leighton MeesterMovies & TV27.48×
06Mike ShinodaMusic & Radio21.55×
07Death Cab for CutieMusic & Radio20.96×
08Lil PeepMusic & Radio20.93×
09Jaden SmithMovies & TV20.52×
10Norah JonesMusic & Radio19.14×
11malwarebytesTechnology & Electronics18.95×
12Alexis BledelMovies & TV11.42×
13Method ManMusic & Radio11.35×
1421 SavageMusic & Radio10.32×
15GorillazMusic & Radio8.50×
16Charlie HunnamMovies & TV7.17×
17Rick and MortyMovies & TV5.81×
18Sabrina CarpenterMusic & Radio3.30×
19PokémonGames2.84×
20Video gamesGames1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hobo Johnson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hobo Johnson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Early Adopter MentalityPOWER1.41×
TraditionCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hobo Johnson audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Design AffinityPREMIUM0.71×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hobo Johnson have in United States?

Hobo Johnson has an estimated audience of 407,954 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hobo Johnson fans?

42.3% of Hobo Johnson fans are female, 57.7% are male, with an average age of 29.4 years.

03

Which brands do Hobo Johnson fans like most?

Hobo Johnson fans show strongest brand affinity for Lil Dicky (169.99×), Plymouth (63.28×), and Vanilla Ice (44.6×) over the country average.

04

Where do Hobo Johnson fans live in United States?

Hobo Johnson fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hobo Johnson fans also like?

Beyond Hobo Johnson itself, the audience over-indexes on Plymouth (63.28×), Vanilla Ice (44.6×), Leighton Meester (27.48×), and Jaden Smith (20.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Hobo Johnson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobo Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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